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Upskill & Boost Your Income in 2023

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Upskill & Boost Your Income in 2023

Who doesn’t love the idea of earning a little extra cash ASAP? You can start a new career or supplement your day job by upskilling with short courses. Fortunately, you don’t necessarily have to return to school for a lengthy degree program to shift gears. The list below of quick certifications that pay well can minimize your time spent studying and help you earn more. 

Are you ready to start earning more thanks to a quick certification? 

Here’s what you need to know about the fastest and most desirable certificate programs out there. 

Project Management

Do you have a good eye for details and keep things moving along smoothly? If so, project management can be a lucrative career choice. According to the US Bureau of Labor Statistics, the average salary is just a little over $98,000. You would be responsible for ensuring that an entire project moves forward easily from the idea phase to completion. 

Finding a certificate program for project management is easy: look no further than Google. 

Google’s certificate programs are available on Coursera and are designed to be completed quickly. With just 10 hours of studying a week, you can finish your certification in 6 months. The best part is that these certifications are affordable: $39 per month with a Coursera subscription. 

If you already have a bachelor’s degree, you can enroll in the UMass Amherst postgraduate certificate to flex your project management skills for $203 per month for six months. 


Computer Support Specialist

quick certifications that pay well - cisco associate certification homepage screenshot

When career outlook is the most important thing to you, you can’t go wrong by choosing to work with computers. They are only getting more powerful and capable as time goes on. Several quick certifications pay well when it comes to working with computers. You could become a web developer, a cloud architect, or even work with big data. 

To this end, we will focus a little more on computer support specialists. 

Those who get a quick certification in this area will earn a reasonable rate: $49,770 annually, according to the US News and World Report. 

Much like a project management certification, Google also comes to the rescue here. They have a Google IT certificate that you can study for and complete in just under 6 months. You’ll be on your way to a new job in no time. 

This CCNA course from Cisco is also a great option with a certification that’s valid for three years post-exam. 


Data Analytics

Upskill Boost Your Income in 2023

If you want to move beyond offering IT support while still working with computers, data analytics is another of the top quick certifications that pay well. The average salary for a data analyst typically runs from $73,688 to $92,111. You get paid handsomely to sit in front of a computer and interpret the data you see. 

This is another core skill that you can learn from home utilizing Coursera. A membership to this site is well worth the money, given how many programs you can obtain certification in quickly. Consider enrolling in the IBM Data Science Professional Certificate

There are other options as well, including: 


Digital Marketing

1678372833 232 Upskill Boost Your Income in 2023

Digital marketing is an increasingly sought-after skill that you can obtain with a quick certification program. The average salary comes in at a little over $61,000. You also have a little flexibility in what you can do with a digital marketing certification. You could run Facebook or other social media ads or focus on Google Adwords. The possibilities are practically endless, and every day could look a little different for you. 

To this end, there are several quick certifications that pay well: 


User Experience

1678372833 500 Upskill Boost Your Income in 2023

The average user experience (UX) designer makes a handsome salary: $116,953 per year. If you have the technical skills to work in UX design, you’ll have it made. Your job is to ensure the end user has a smooth experience navigating a website, program, or app. It’s all about the person who will be using the product or service. 

Fortunately, this is another of the quick certifications that pay well. Here are a few certifications that you might consider for UX: 


Copywriting

quick certifications that pay well - seo copywriting certification training homepage screenshot

Do you have a way with words? You can try your hand at copywriting with a quick certification that makes the most of your innate skill. The average salary is $56,592 and you won’t need a bachelor’s degree to take advantage of these earnings. Advertise your services through a personal website or platforms like Upwork and Fiverr to find clients. 

There are tons of copywriting certificate programs out there, so consider some of these: 

For more information on how to be a copywriter from home, be sure to see our full guide here. 


Graphic Design

quick certifications that pay well - adobe creative cloud screenshot

While it’s no secret that you could go to school for years to obtain a graphic design degree, this has become less and less necessary. You can try quick certifications that pay well to learn the basics of how to edit images, design logos, and more.

The median pay for a graphic designer is right around $50,000

The best option for your career outlook is to get certified in leading programs, like those offered by the Adobe suite. Adobe has its own list of certification programs that you can sign up for, including: 


Personal Trainer

1678372833 755 Upskill Boost Your Income in 2023

For those who prefer to work out in the real world instead of from home, a personal trainer certificate program might be just what you need. You can get fit and help others to boost their health all at the same time. Earn an average of $65,000 per year

Plus, you have the flexibility to decide whether you want to run your own business or work for someone else. 

The National Academy of Sports Medicine (NASM) offers a completely online certificate program, with most people completing it in less than a year for $699 (or a monthly payment of $64). Other online certification programs include: 


Medical Assistant 

1678372833 283 Upskill Boost Your Income in 2023

Are you great with people and want to work in a busy office setting? Consider getting into the medical field by becoming a medical assistant. A robust certification program will teach you how to read charts, interact with patients, code records, and even study anatomy. 

The average salary for a medical assistant is roughly $38,000

While it takes longer to complete this certification program than some other programs, you can still complete it in about a year. Many technical colleges will offer the courses you need before you sit for the exam offered by the American Association of Medical Assistants

You can also try online programs like the College of Healthcare Professionals.


Phlebotomy

1678372833 574 Upskill Boost Your Income in 2023

If you aren’t sensitive to blood, phlebotomy can be a great option. They make roughly the same as medical assistants, but they have one primary job role: pulling blood for lab work and handling IV transfusions. 

Unfortunately, this isn’t a quick certification that you can work on from the comfort of your own home. You’ll need hands-on, real-world experience to practice your skills and learn how to find that vein. To this end, you should look at technical colleges in your area for a certification program that walks you through every step of the way. 

Keep in mind that you can easily find these courses online – but they may not be legitimate! You will have to complete some portions of any course in-person. Be skeptical of programs that offer to certify you with no in-person requirements.


Pharmacy Technician

1678372833 456 Upskill Boost Your Income in 2023

A skilled pharmacy technician will earn just under $40,000 per year. You’ll want to look for a program that has been accredited by a national licensing body, such as the Pharmacy Technician Certification Board (PTCB). Once you take an accredited course, you can sit for your exams. 

Another option is to gain hands-on experience working in the field. And after 500 hours under your belt, you can sit for the same exam. Keep in mind that you may want to supplement your fieldwork with classes to ensure that you know everything you need to know to pass the exam with flying colors. 

Be sure to look at the requirements to become a pharmacy tech in your state. Each state has different rules about how you get certified.

No matter what, this is a great way to earn a living with minimal study time and still have a great career outlook. 


Final Word: What Will You Choose to Make More Money? 

Are you ready to make a career change or start a new side hustle? These certification programs will help you to find the right career move. You have plenty of options for work-from-home jobs and those that require your presence in the office. 

Whether you are creative or more numbers-oriented, there is a quick certification that you can start today to earn more and have a fulfilling career that provides for you financially. 

Which certificate programs will you start? 



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These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.

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These Website Mistakes Could Be Costing You Thousands. Here's How to Maximize Your Return and Drive More Sales.

Opinions expressed by Entrepreneur contributors are their own.

You’re losing thousands of dollars on your website and might not even know it. You have a site and a marketing team, and traffic is flowing in. But your site — and business — may fail because you’re losing customers and conversions.

How?

Leads fail to convert because of poor user interface, slow speeds and bad design practices. If your site isn’t optimized for SEO, it gets even worse: leads will never land on the site in the first place.

How much does a website cost?

Small websites cost $500 to $5,000. Your costs will vary depending on whether you use a template, hire a developer and the complexity of the site. Sites with hundreds of pages, expert optimization and design can cost $10,000 to $20,000. Your initial investment can’t be recuperated if your site isn’t optimized properly or set up to convert leads into sales.

Site visitors have higher expectations, and there is a growing list of requirements that sites must meet. You need a snappy site, and it must be accessible. However, you also need to capture the right data from your forms, continually optimize your site and fill in the leaks that are causing you to lose money.

Related: 3 Powerful SEO Techniques That Will Boost Your Website’s Search Engine Ranking

Is your website investment worth it?

Small business owners lose customers, even with a well-functioning website, because they don’t know how to utilize the data available to them. So, after all, is your website investment worth it, and if yes, how can you make sure you get an ROI?

Nobody tells you that web forms can cost you a lot of money

Forms are boring input fields to failing site owners and a goldmine to successful ones. What are leads doing when they enter data into the form? Are errors causing potential customers or clients to leave the site? According to WP Forms, more than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow up with the company in some way. Analyzing how users interact with forms is especially critical for small businesses, which may not have as many opportunities as larger corporations. They can identify common issues such as broken forms, confusing fields or errors. This insight allows small businesses to simplify and optimize the form-filling process, improving the overall user experience and significantly increasing the chances of conversion. Thankfully, you can use a form tracking system that will help to pinpoint problems with data entry and missed opportunities, ensuring that small businesses are not carelessly losing leads.

Testing your forms and sales funnel regularly can save you a lot of money if you fix issues that are found in the test phase.

Data is the king of website optimization

Analytic data is king of website optimization, but you need to know what to look for and how to make changes. For example, if you have a high bounce rate, your site may look like it was designed in 1999, or it takes 15 seconds to load.

Bounce rate means users are leaving the site on the page of entry, and you have multiple areas of potential improvement.

Review your site speed and follow PageSpeed Insights’ recommendations to optimize your site. Try to bring loading time down to two to three seconds at most. Complex navigation and poor-quality landing pages can also cost you sales. Work with a copywriter to optimize your sales funnel copy.

Data will help businesses to pinpoint exactly where users engage most frequently and where they face obstacles. With careful analysis of this data, companies can optimize every aspect of their website, from navigation to content.

Important aspects of a high-converting website

High-converting websites have a lot in common:

Content

Expertly written content, with the help of a copywriter, will allow you to hit on the pain points of leads and close more sales. Hooks and storytelling from an experienced copywriter can help you turn a low-performing sales funnel into one that exceeds sales forecasts.

Design

Poor design practices cause sites to fail. Yahoo! is a prime example. The site was once Google’s biggest competitor, but with the bland and outdated design, the bounce rate was high, and people flocked to Google.

Work with a design team to create a functional, feature-rich site that appeals to your target demographic.

Lead capture forms

High-converting sites use lead capture forms to collect basic information about visitors, such as their email or phone number.

In exchange for providing information, leads receive something valuable in return, such as a discount or free eBook.

Once a user provides their email address or phone number, you can start nurturing them and eventually convert them into a customer. It’s important to note again that receiving instant notifications about broken forms and issues is a solution to avoid losing potential customers.

Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024

Call-to-action: More than just a button

Call-to-actions (CTAs) tell visitors what to do next, such as signing up for a newsletter, making a purchase or scheduling a consultation. They play a crucial role in improving your site’s conversion rates.

Without them, visitors would leave your site without taking action, resulting in lost opportunities to convert leads.

To increase conversions, CTAs must be clear and concise and use action-oriented language, like “Buy now” or “Contact us.” Tell your visitors exactly what to do next so there’s no confusion and they feel confident taking the next step.

CTAs are highly effective at improving conversion rates, but visitor behavior can change over time. Testing and optimizing your site’s CTAs can help maximize your conversion rate and adapt and change as user behavior changes.

Make sure that you’re engaging in A/B testing to determine which CTA works best for your audience.

You must respond to leads right away

Research shows that 78% of customers purchase from the first responder. Surveys also show that the highest-ranking companies in lead response audit reports respond to leads in 30 minutes or less. The quicker you respond, the better. Conversion rates can be as much as eight times higher if you respond in the first five minutes.

Every minute that passes increases the chance that the lead will move on to a competitor.

How can you improve your lead response time? Start by automating your lead qualification process to identify and prioritize high-quality leads. Track the lead from start to finish and pinpoint the issues that leads are facing. Set response time goals, train your reps, and streamline your lead management processes to reach out to leads as quickly as possible.

Conclusion

You spend thousands of dollars on a website. To maximize your return, you must ensure that your site has all the right elements to increase conversion rates. Once you have these elements in place, you must respond to leads immediately to seal the deal.

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What Are the Highest Paying Jobs in Every U.S. State: Report

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What Are the Highest Paying Jobs in Every U.S. State: Report

Sometimes, it’s not just about finding a job that pays well, it’s all about location.

A new report from Career.io shows that compensation for the same job can vary from state to state, so where a job is located can really matter, especially if you’re trying to maximize your earnings.

The report matches pay to location by figuring out which jobs yield the highest average salary in each state compared to the national average.

The result is a map of the jobs with the highest earning potential specific to every U.S. state.

Credit: Career.io

The map shows the professions in each state with the highest differences between the average statewide salary and the national average pay.

Related: These Jobs Have the Highest Entry-Level Salaries

Every state has a minimum of one job that pays at least 25% more than the national average.

In midwestern states, such as Minnesota and Indiana, medical professionals make more than they would in other parts of the country.

Physicians take home 38.63% more pay in Indiana, and dermatologists make 56.98% more in Minnesota than either profession makes on average in the U.S.

Related: College Graduates Make the Most Money in These U.S. States

Three states have jobs in business and finance that pay more than 50% more than the national average.

Alaska pays personal financial advisors 66.69% more, Nebraska pays credit counselors 59.46% more, and New York pays credit analysts 50.98% more than the U.S. average overall for those occupations.

1716944163 691 What Are the Highest Paying Jobs in Every US StateCredit: Career.io

Here are the highest-paying jobs in some of the most populated U.S. states and how much more (%) each job pays than the national average.

1. California

Craft artists: 89.06%

2. Florida

Quarry rock splitters: 42.40%

3. New York

Crane and tower operators: 109.03%

4. Pennsylvania

Iron and rebar workers: 65.30%

5. Illinois

Hoist and winch operators: 71.79%

6. Ohio

Mathematical science occupations: 40.46%

7. Georgia

Cloak room attendants: 52.49%

8. North Carolina

Healthcare practitioners and all other technical workers: 34.49%

9. Michigan

Plant and system operators: 63.48%

10. New Jersey

Floor layers: 90.03%

Click here for the full list.

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5 Types of Content That Will Attract Ready-to-Buy Prospects

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5 Types of Content That Will Attract Ready-to-Buy Prospects

Opinions expressed by Entrepreneur contributors are their own.

They say that content is king — but not all digital content is created equal. While most digital content can help increase awareness for your brand, the most valuable content is designed to draw in warm prospects who are ready to make a purchase from you.

Of course, even the best content isn’t likely to result in a purchase on the first exposure. The marketing rule of seven indicates that consumers must be exposed to your messaging at least seven times on average before they decide to make a purchase. While this may often be the case, strong digital content will go a long way in lowering this total.

Related: 5 Digital Content Types Prospective Buyers Love to Engage With Online

1. Email campaigns

Email marketing remains one of the most effective methods for communicating with warm leads and staying in touch with existing customers to ensure they will buy from you again. Not only are emails far more likely to be read than other types of content, but their average return on investment towers over other options.

According to the HubSpot Blog, most marketers see an average open rate of 46-50% and a clickthrough rate of 2.6-3% — numbers that far outpace the engagement levels of social media and other popular forms of content.

Even if they are mostly comprised of previous customers, email lists are an essential marketing tool because they are made up of people who agreed to receive additional messaging from you. This fact alone already makes them far more qualified leads than someone who randomly stumbles across your blog.

2. Personal engagement on social media

While the overall engagement and reach of many social media platforms have declined, there is still much to be said for the potential these platforms offer for fostering one-on-one engagements with your warmest leads.

When marketers comment strategically on other people’s posts, actively participate in relevant groups and conversations, and respond to the comments and messages they receive, it helps create a meaningful dialogue with their target audience.

By pairing this personalized engagement with relevant, authoritative content (including videos, polls and more), you can leverage social media to nurture warm leads.

3. Cost calculators

Most companies have at least some kind of on-site content marketing strategy, which usually revolves around blogging. A blog can be undeniably beneficial for building SEO and domain authority, but depending on the type of content you create, it isn’t always going to create warm leads.

However, if your website content focuses on the customers who are ready to buy now, you can greatly increase your own sales potential — and one of the best ways to do this is with a cost calculator.

From calculating the cost of shipping a car across the country to determining how much it would cost to build your own website, these tools are inherently targeted at warm leads who are ready to make a buying decision. In this case, providing useful budgeting and planning information directly influences the user’s purchasing decision, providing a powerful way of reaching warm leads.

Related: 4 Steps to Writing Content That Converts

4. Webinars

Webinars have become an increasingly popular digital content option, and for good reason. When webinars are promoted to the right audience, they can become far more engaging and attractive to warm leads than a blog post covering the same topic would be.

The simple fact of displaying content in an audiovisual format helps make the webinar feel like an event in its own right. With an engaging topic and professional presenters, you can build a large audience. And when the topic of the webinar itself ties into your offerings, you can create a natural segue into how you can help viewers solve their most pressing problems.

Webinars can be even more effective when paired with other content, such as an e-book or follow-up video lessons. When done right, webinars can be an excellent resource for collecting email addresses and other information from warm leads who are most likely to be interested in your services.

5. Software demos

Admittedly, this digital content option doesn’t apply to every industry. However, there is a wide range of companies that offer software services, addressing everything from tracking logistics and customer relationships to managing the back end of a website.

A software demo gives warm leads the opportunity to try the service before they commit to a purchase. Firsthand interaction and experience with the software is ultimately far more convincing than a series of sales calls could ever be, as this helps buyers clearly determine whether or not a particular product works for them.

It should be no surprise, then, that opt-out free trials see an incredible 48.8% conversion rate. It’s worth noting, too, that companies that don’t sell software can use similar “trial” options, such as a two-week trial for their services. Trials and demos appeal to the warmest buyers, who often use them to finalize their purchase decision.

Related: 5 Steps for Creating a Content Marketing Strategy That Drives Business Results

While regularly updating a blog or social media profile can be useful as part of your content marketing strategy, it is essential that brands in every niche focus on the types of content that are poised to deliver the greatest return.

By focusing on the types of content that are most likely to capture warm prospects in the first place, you can turn more leads into sales and maximize the success of your content strategy.

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