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What is the Average SEO Cost in 2024? Your Complete Global Guide

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What is the Average SEO Cost in 2024? Your Complete Global Guide

Businesses pay money for all sorts of things: Google ads, social media ads, marketing materials, and more. However, one thing that could move the needle forward if they want to rank in the search engine results pages: search engine optimization. But what is the average SEO cost, and can you afford it? 

If you’ve been considering hiring SEO agencies (or freelancers), you might wonder what you can expect to spend.

Here’s everything you need to know about SEO pricing so that you can start showing up organically in the search engines. 

Average SEO Cost: How Do You Pay for Services?

The truth is that there are no easy answers when it comes to the cost of SEO services. Your SEO costs can vary substantially depending on who you hire and how they work. Let’s examine how much you can expect to pay under these different pricing structures. 

Hourly Rates

What is the Average SEO Cost in 2024 Your Complete

The first and most straightforward SEO pricing model is the hourly rate. This enables you to get help with the services you need and nothing more. It’s a low-commitment way to start working with SEO agencies or freelancers. You may even choose to use this as a trial period before utilizing monthly services. 

An SEO consultant usually makes around $46 per hour , according to Zip Recruiter.

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However, you may pay even more than that for an experienced consultant (or robust SEO companies). It isn’t uncommon to find someone who charges around $100 to $150 per hour for a la carte SEO services. 

Monthly SEO Services

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Hourly services may only get you so far when it comes to your marketing. Monthly SEO services allow you to keep an SEO agency on retainer so that you can use them whenever you have need. Typically, they will offer you a package that might include a monthly audit, content marketing, link building, and other services targeted to your business. 

Hold on to your hat if you’re thinking of going with monthly SEO pricing though. It’s an investment in the success and longevity of your SEO campaigns at $500 to $10,000 per month.

Roughly 20 percent of agencies charge between $500 and $1,000, according to this survey by Ahrefs.

The majority of agencies come in with monthly rates lower than $2,000 — though it should be noted that some do charge over this figure. 

Local SEO Campaigns

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The SEO cost for local campaigns is a little less expensive than a wider campaign. This can help you draw in new clients and show up in the search engines, on Google Maps, and for customers who are searching for businesses like yours in the local area. 

How much should you set aside for this local SEO strategy? 

If you’re looking for local SEO pricing models, you might pay as little as a few hundred dollars for the entire strategy. SEO pricing may be a little higher for more experienced agencies and more extensive campaigns, reaching up to $1,500 per month. 

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SEO Audit

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Some businesses pay for an SEO audit to let them know where their strategy is paying off and where it could be improved. How much does SEO cost if you just want an audit? 

When you think about how much SEO costs, you should keep in mind that there are different types of audits available. You could have someone look at your technical SEO, content, link strategy, and other very specific areas of search engine optimization. 

SEO Services: Factors Influencing Cost

How much does SEO cost? The answer isn’t as straightforward as you might hope. Here are some of the factors that could influence the cost of your SEO pricing. 

Industry and Competition for Keywords Targeted

Not all industries are going to have the same marketing budget. Depending on your industry, you might find that there is more competition for the keywords you want to target.

SEO pricing models often reflect the difficulty of ranking for a given term in organic search.

Plus, you need to keep in mind that the cost to target keywords might be more expensive. Especially in the medical and legal fields, the cost per acquisition of each client tends to be higher (and thus will have higher SEO costs). Be prepared to shell out more money if you want a competitive advantage. 

Location and Target Audience

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Does your business take place in a major metropolis where competition for similar industries is fiercer? SEO pricing is higher in busy cities compared to more rural areas. This price difference is especially clear if you’re running a local SEO campaign to drive more foot traffic to a retail location. 

You also have to think about your target audience. Consider who you really want to target with your SEO services, including important categories like:

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  • Local customers who can visit you in person
  • Early adopters who want to try the newest thing on the market
  • Customers poached from your competitors
  • Return customers.

Goals for Your Search Engine Optimization Campaign

Your ultimate goals will influence how much SEO costs. Do you want to generate more leads who will part with their email address and contact information? Do you want to make more sales?

Maybe you want to go with something a little harder to measure, like brand awareness.

Even showing up in more organic search queries can be a great goal. 

Depending on what end you have in mind, your SEO strategy will vary — and so will the price. 

Current Web Presence

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Are you starting from scratch with a brand new website or one that hasn’t ranked on search engines yet? SEO agencies will likely charge more for an unproven website because they have more work to get you to rank. They have to use multiple services (like the ones listed below). 

On the other hand, you might pay less if you already have some good visibility on the search engine results pages. It will be a matter of maintaining your foundation and expanding keyword research so that you can show up in even more search results. 

Timetable for Results

SEO agencies can’t wave a magic wand and get you the results you want overnight. Think about how long you have to give an SEO agency space to work. If the timetable is relatively short, then you can expect to spend more money. They will have to double down on your SEO services, which can be more expensive. 

Business Size

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One thing that SEO companies keep in mind when pricing your services is the business size. Startups may require fewer services and tend to pay less than large enterprises. A small business has lower SEO pricing than a medium-sized business. 

Why does it matter how big your business is?

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Smaller businesses usually require fewer customers to keep the wheels turning on their business model. While an SEO agency still has important work to do, they don’t have to bring in the same volume as they would have to do with a multimillion-dollar enterprise. 

SEO Agencies vs Freelancers

Last but not least, you need to consider who you want to hire. Freelancers are solo agents who work on their own, which can be great for your budget. They may charge less than SEO agencies, but it could take them longer to produce results because they are only one person. 

On the other hand, an SEO agency has a team of people who are skilled in specific areas. They may have one team member for content marketing, one for keyword research, and one for link building. Everyone on the team has their own expertise, which is one of the benefits of hiring an agency, even if the expense is higher. 

If you’re thinking about the SEO average cost, you might want to consider freelancers to try it out.

What Might Be Included in SEO Services

If you don’t already have an existing SEO strategy, you might be wondering what is included with the average rate from SEO professionals. There are no one-size-fits-all solutions, so look at the services that might be available to help your SEO efforts. 

Keyword Research

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What keywords are people using to find your business? You need to know what they are so that you can start targeting them in your content marketing and advertising. An SEO company can do the heavy lifting to find them and work them seamlessly into a campaign that will have you ranking on the search engine result pages. 

Curious how an SEO provider goes about doing keyword research? See our guide to keyword research and finding low-competition keywords! 

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Hint: You’ll likely want to use a reliable tool like Semrush. It’s the industry darling and gives you 50+ tools to use for your marketing needs!

Content Marketing

The old adage is still true: content is king. Most business owners overlook the content on their blogs and websites in favor of flashy advertising campaigns. However, you may want to rethink this strategy to rank higher. Great content builds your visibility while increasing the know, like, and trust factor. 

The result is that you can create solid leads on evergreen content without having to lift a finger. As your library of existing content grows, so does the trust of your audience.

Learn more about content marketing consultants here. 

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Another way that an agency might provide SEO services is via link building. This requires a great deal of effort and specific attention to detail, building a system of links from reputable sites back to your page. This might look like making guest posts or soliciting links from other leaders in your industry. 

SEO traffic is likely to increase as you get a variety of links coming back to your page.

Keep in mind that link building isn’t exactly going to be cheap SEO. There’s a lot that goes into white hat link building

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On-Page and Technical SEO

SEO depends not just on the content of your website but also on the quality of the site itself. Websites that don’t load quickly can cause high bounce rates, as can anything that hinders a user’s experience on the page. Technical SEO audits can get things cleaned up so that the rest of your search marketing can be maximized. 

Site and Content Audits

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An experienced SEO agency can also offer site and content audits to show you where you can freshen up your website. This type of SEO project is a great place to start before creating a strategy to gain more organic traffic. They can measure traffic, click rate, and even bounce rate to see if your content is hitting the mark with customers. 

It’s a good use of your SEO budget to see where your site is strong and where it might be worth shoring things up. 

Content Updates

Sometimes, all you need to do is ensure your old content stays fresh and relevant. Some SEO prices will include content updates to make old blog posts and pages feel new, up-to-date, and more relevant to your audience in the present moment. 

The good news is that you can even use ChatGPT for updating content

CRO

What is the Average SEO Cost in 2024 Your CompleteWhat is the Average SEO Cost in 2024 Your Complete

Maybe your SEO project is a little more specific. You could also employ an SEO agency for conversion rate optimization (CRO) to increase the number of people taking a desired action on your page. This could mean collecting newsletter subscribers, clicking on an advertisement, or any other action you desire. 

Here are the best CRO tools like Hotjar that you might want to use in your next SEO campaign. 

Is SEO Worth the Investment?

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Now that we’ve looked at how much it costs and what could be included in your SEO project, it begs the question: is SEO worth the investment? 

The answer: definitely. 

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When people visit Google, they tend to look for organic results over sponsored options. The first three results get the majority of the clicks.

According to Search Engine Journal, more than 25 percent of people click the first result. If your SEO strategy doesn’t have you in this prime position, you’ll miss out.

Plus, it ensures that your traffic remains steady. Think about it this way: if you sign up for ads, you lose traffic when you discontinue them. Your SEO campaign keeps working harder for you, even if you take a month or two off to focus on increasing revenue. It’s an ongoing way to get attention in search results.

Final Thoughts: Will You Pay the Average SEO Cost?

The average SEO cost can vary depending on what services you need and who you decide to hire. The only thing that is the same across the board is that you will see a great return on investment with an experienced SEO professional. Don’t let fear of the cost hold you back from capitalizing on search traffic today!



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Trump Media stock plummets again

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Trump Media stock plummets again

Trump Media & Technology Group Corp (TMGT) shares plummeted after the entity filed to the U.S. Securities and Exchange Commission (SEC) to issue 21 million shares.

The parent company of social media platform Truth Social has approached the SEC with a Files S-1 Resale Registration Statement.

Trump shares nosedive after announcement

The shares in the company ended the day on the stock market a further 18% down on initial trading. The SEC filing states:

We are registering the resale by the Selling Securityholders named in this prospectus, or their permitted transferees, an aggregate of 146,108,680 shares of Common Stock, consisting of:

  • 1,133,484 Placement Shares;
  • Up to 14,316,050 Founder and Anchor Investors Shares;
  • 744,020 Conversion Shares;
  • 965,125 DWAC Compensation Shares;
  • 690,000 TMTG Compensation Shares;
  • 6,250,000 Alternative Financing Shares;
  • 7,116,251 Private Warrant Shares;
  • 143,750 Representative Shares; and
  • 114,750,000 President Trump Shares.

This takes the overall fall down to nearly 60% of the launch price for the former President’s company stock. We reported earlier this month that the initial stock had fallen 20% in the first week of trading on the stock exchange.

Digital World Acquisition Corp merged with Trump Media in late February to a large fanfare. The highest mark for the much-talked-about stock came in at $66.22, so the dip to $26.61 is a catastrophic fall ahead of a potential further share issue.

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The $52.77 plummet will be a costly one for the company, but as we reported last week, executives are still taking home sizeable compensation in this turbulent opening.

Leading figures at TMGT have been given promissory notes to the tune of $6.25 million.

This is broken down into $1.15 million for Chief Executive Officer Devin Nunes, $4.9 million for Chief Financial Officer Phillip Juhan, and $200,000 for Chief Operating Officer Andrew Northwall.

It will be an interesting read ahead to see if the SEC agrees on the share issue and one that will certainly impact the future of TMGT.

Image: Ideogram.

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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Microsoft’s creations have impacted more than 1 billion users worldwide, helping successful innovators across industries. You can currently pick up a comprehensive collection of popular products that are primed to boost your productivity for a surprisingly low price.

For a limited time, purchase the Ultimate 2019 Microsoft Bundle, complete with Office, Project, Visio and Windows 11 Pro, at only $79.99 (reg. $927) by using coupon code ENJOY20. Pick up this full package for only a fraction of the standard cost through April 16 at 11:59 p.m. Pacific.

Offering an AI assistant, touchscreen options and personalized settings, Microsoft Windows 11 Pro packs new potential into your operating system. Enjoy higher speeds and greater security with an OS that delivers access to DirectX 12 Ultimate and Microsoft Teams.

Meanwhile, get right to work with Microsoft Office Professional Plus 2019, equipped with these programs:

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  • Access for keeping track of databases.
  • Excel for diving into data.
  • OneNote for enhanced note-taking.
  • Outlook for maximized email management.
  • PowerPoint for visual presentations.
  • Publisher for graphic design needs.
  • Word for creating text documents.

Microsoft Project provides everything you need for a large professional undertaking, with tools featuring budget management, schedule development, task assignments and workload analysis. Gain a greater feel on what’s working well and what’s not by examining automated progress reports. Plus, it’s prepared to sync with Microsoft Office.

Last but not least, Vizio is excellent for creating visual diagrams, floor plans, flow charts and more. Access 250,000 shapes and an array of templates that can be easily customized with data from compatible programs such as Microsoft Excel.

This bundle carries a store rating of 4.5 out of five based on verified buyer reviews, featuring March 2024 feedback that reads, “The installation was easy and it worked right away as expected. I will get another one in the future.”

Improve your production capabilities while accomplishing more professionally and personally by purchasing the Ultimate 2019 Microsoft Bundle, loaded with Office, Project, Visio and Windows 11 Pro, for only $79.99 (reg. $927) by using coupon code ENJOY20 through April 16 at 11:59 p.m. Pacific.

StackSocial prices subject to change.

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Moe than 700 million people worldwide play the guitar, and there are numerous enterprises associated with the skill. Of course, it’s also one of the most fun instruments to play and not very difficult to learn. If you’d like to have a business, or even a hobby, related to playing guitar then the 2024 Guitar Lessons Training Bundle can help you quickly learn to play guitar even if you are a complete novice.

You need no experience whatsoever to start with the Beginner Guitar Lessons Crash Course, a student favorite with an average rating of 4.6 stars out of 5. It assumes you know nothing at all about guitar, but you’ll get quickly up-to-speed without skipping anything important.

You can then follow up with Guitar Technique, another highly-rated course. It will teach you the most important techniques for playing guitar. This course is actually for students at any level because the lessons are easy to start off with, then become more difficult as you gradually advance. You’ll begin to develop your own style in this class.

Blues lovers will thoroughly enjoy the Easy Blues Guitar Crash Course. It’s another beginner course, but you’ll quickly learn to play real blues guitar and the basic terms used in this genre. One of the best, easiest and most fun ways of improving your soloing is to play children’s songs. So you should love the Children’s Songs for the Guitar course, in which you’ll learn 20 children’s songs.

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Once you’re done with the previous courses, or if you’re already at an advanced skill level on guitar, then you’ll be ready to take the Guitar Jam Method course.

It’s for just the intermediate and advanced guitar students, focusing on teaching you how to jam without needing to play a specific song. Creative guitarists can really improve their jamming and soloing skills in this class.

The course also contains seven modules “…for the Curious Guitarist”. These are Fingerstyle, Ear Training, Songwriting, Guitar Lessons, Jazz, Blues and Christmas Songs.

All of the courses are presented by Dan Dresnok, who has taught guitar to tens of thousands of students online and in-person. He’s also been a performer and recording studio session guitarist, specializing in music theory, guitar, blues, jazz, rock and bluegrass.

Get The 2024 Guitar Lessons Training Bundle while it’s available for only $19.99 (reg. $480).

StackSocial prices subject to change.

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