It is that time of year that winter forecasts start getting shared on social media. While some of it can be true, it’s important to remember...
Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities. With Spotify Podcast Ads, advertisers...
In this article, we’ll discuss what pay-per-click advertising means and how to start a campaign of your own. (Newswire.net — January 8, 2020) — Pay per...
Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete...
Pinterest is now the third largest social media platform in the United States, a position which it’s expected to keep for the foreseeable future. This data...
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve...
Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and...
Instagram will finally let you chat from your web browser, but the launch contradicts Facebook’s plan for end-to-end encryption in all its messaging apps. Today Instagram...
The crazed dash to wrap up 2019 and close the books on a banner year for PPC may have left search marketers feeling wiped out right...
Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses...