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Google: Webpages with Featured Snippets Won’t Appear Twice on Page 1



google webpages with featured snippets wont appear twice on page 1 via mattgsouthern

Google’s Danny Sullivan has confirmed that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings.

This is a brand new change rolling out as of today.

The change will affect 100% of all search listings worldwide.

Previously, it was not uncommon to see to see webpages in a featured snippet position appear twice on Page 1 of search results.

Going forward, that will no longer be the case.

Now, a webpage only gets one opportunity to appear on Page 1.

As Sullivan states, featured snippets count as one of the 10 webpage listings shown on the first page of search results.

This tweet from Shelly Fagin pretty much sums it up:

Let’s look at an example.

This Search Engine Journal post, Top 8 Skills Every Great SEO Professional Needs to Succeed, used to have a feature snippet and rank in Position 1.

Now the SERP (search engine results page) looks like this:

Webpage with Featured Snippet no longer appears in Page 1 organic listings

The organic listing for that Search Engine Journal post now appears at the top of Page 2 (or, position 11).

Featured Snippet Webpage Now Appears in Position 11 on Page 2 of Google

According to Pete Meyers of Moz, webpages in a featured snippet position have had their regular organic results pushed back to the top of Page 2. Although Danny Sullivan later tweeted that appearing at the top of, or even on Page 2, is not guaranteed.

Given that this update just rolled out today, it’s unclear how tools such as Search Console will handle the change.

Google’s John Mueller may provide further details tomorrow (January 23).

What If You Lose Your Featured Snippet?

In the past, if you lost a featured snippet, you’d still be on Page 1.

But now what will happen if you lose a featured snippet?

Do you return to Page 1 automatically, as an organic result beneath the new featured snippet?

Sullivan tweeted the following when asked about this scenario:

While Sullivan’s statement doesn’t seem 100 percent definitive, that would make sense – so hopefully that’s what Google will be doing. But that’s one you should definitely watch out for.

What About SERPs with 2 Featured Snippets?

What will happen in cases where a SERP returns two featured snippets for a query?

Search Engine Journal’s Executive Editor Danny Goodwin asked Sullivan just that on Twitter. Here’s what Sullivan said:

What’s important to note here is that just because you get a featured snippet, you won’t necessarily appear at the top of Page 2. As Sullivan noted: “It’s not always guaranteed the URL will somehow come back up on the second page.”

Sullivan also added that deduplication can happen beyond Page 2:

Early Reaction from the SEO Community

We asked Search Engine Journal contributors for their opinion, here are some of the responses so far:

Alan Bleiweiss, Alan Bleiweiss Consulting

Consensus for some of us is we need to test and evaluate deep data because serious loss of organic traffic on key phrases could require blocking the Featured Snippet from Google use at the code level. There are so many scenarios, possibilities, ramifications that it’s way too early to make any rash decisions. Yet ignoring this is a very serious risk at this point.

Data. I need data. Across different industries, different intent types, different phrase types (short vs long tail). Organic drop small, not at all, or big? Impact on traffic? Impact on CONVERTING traffic? What happens with short-term data vs. long term trend reality?

Brodie Clark, Brodie Clark Consulting:

Initial reaction is definitely frustration. Especially for those clients where you’ve spent countless hours trying to get the Featured Snippet. But I totally get why the change has been made. There’s always a silver lining to these things though.

I wrote a case study (published next week on Moz) about a site that gets 1m+ organic visits p/mo but doesn’t rank for any Featured Snippets. Result was that they’ve been filtered out algorithmically. This change means that they are only going upward, which is great for them.

Looking forward to digging into this more.

Dave Davies, Beanstalk Internet Marketing

My initial thought is: featured snippets are now for informational queries and branding but may need to be pulled back on for terms that may have conversion possibilities.

As Alan Bleiweiss accurately asserts though … need data.

There’s also that part where I’d likely rather be position 0 than organic 7, so I suspect it will heavily depend on what Page 1 position was/is held outside it.

Roger Montti, Owner of & SEJ News Writer

This is unknown territory. So the best thing to do is monitor traffic to specific pages that rank for Featured Snippet and see how that performs.

Adding a nosnippets meta tag might backfire because position one in organic isn’t guaranteed.

So my advice to clients is: don’t jump before looking first.

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Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches




Google AI Chatbot Gemini

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.

Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.

Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.

Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.

SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.

Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.

While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.

During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.

As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.

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Google Brings Bard Students Math and Coding Education in the Summer



Google Brings Bard Students Math and Coding Education in the Summer

Google is stepping up its AI efforts this summer by sending Bard, its high-profile chatbot, to summer school. The aim? To boost the bot’s math and coding smarts. These developments are excellent news— when Bard first debuted, it was admittedly not a finished product. But Google is steadily plugging away at it, and have now implemented implicit code execution for logical prompts, and handy Google Sheets’ integration to take it to the next level.

Thanks to implicit code execution, Bard can respond to inquiries requiring calculation or computation with Python code snippets running in the background. What’s even more amazing is that coders can take this generated code and modify it for their projects. Though Google is still apprehensive about guaranteeing the accuracy of Bard’s answers, this feature is said to improve the accuracy of math and word problems by an impressive 30%.

In addition to this, Bard can now export directly to Sheets when asked about tables. So, you don’t need to worry about copying and pasting, which comes with the risk of losing formatting or data.

From the company’s I/O keynote address, it is clear that they are focused on making the most of what Bard can offer. As they continue to speak highly of the chatbot, we’re sure to expect more features and capabilities when the summer comes around.

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Google Bard vs. ChatGPT: which is the better AI chatbot?



Google Bard vs. ChatGPT: which is the better AI chatbot?

Google Bard and ChatGPT are two of the most prominent artificial intelligence (AI) chatbots available in 2023. But which is better? Both offer natural language responses to natural language inputs, using machine learning and millions of data points to craft useful, informative responses. Most of the time. These AI tools aren’t perfect yet, but they point to an exciting future of AI assistant search and learning tools that will make information all the more readily available.

As similar as these chatbots are, they also have some distinct differences. Here’s how ChatGPT and Google Bard measure up against one another.

Which is better, Google Bard or ChatGPT?

This is a tricky question to answer, as at the time of writing, you can only use Google Bard if you’re part of a select group of early beta testers. As for its competition, you can use ChatGPT right now, completely for free. You may have to contend with a waitlist, but if you want to skip that, there’s a paid-for Plus version offering those interested in a more complete tool the option of paying for the privilege.

Still, when Google Bard becomes more widely available, it should offer credible competition for ChatGPT. Both use natural language models — Google Bard uses Google’s internal LaMDA (Language Model for Dialogue Applications), whereas ChatGPT uses an older GPT-3 language model. Google Bard bases its responses to questions on more recent data, with ChatGPT mainly trained on data that was available prior to 2021. This is similar to how Microsoft’s Bing Chat works.

We’ll have to reserve judgment on which is the more capable AI chatbot until we get time to play with Google Bard ourselves, but it looks set to be a close contest when it is more readily available.

Are Google Bard and ChatGPT available yet?

As mentioned, ChatGPT is available in free and paid-for tiers. You might have to sit in a queue for the free version for a while, but anyone can play around with its capabilities.

Google Bard is currently only available to limited beta testers and is not available to the wider public.

Banner of Google Bard intro from February 6.

What’s the difference between Google Bard and ChatGPT?

ChatGPT and Google Bard are very similar natural language AI chatbots, but they have some differences, and are designed to be used in slightly different ways — at least for now. ChatGPT has been used for answering direct questions with direct answers, mostly correctly, but it’s caused a lot of consternation among white collar workers, like writers, SEO advisors, and copy editors, since it has also demonstrated an impressive ability to write creatively — even if it has faced a few problems with accuracy and plagiarism.

Still, Microsoft has integrated ChatGPT into its Bing search engine to give users the ability to ask direct questions of the search engine, rather than searching for terms of keywords to find the best results. It has also built it into its Teams communications tool, and it’s coming to the Edge browser in a limited form. The Opera browser has also pledged to integrate ChatGPT in the future.

ChatGPT Google Bard
Accessible through ChatGPT site. Only text responses are returned via queries. Integrated with Google Search. You only need to change a Google setting to get your regular search results when using Google Bard AI, and vice versa.
ChatGPT produces answers from its trained database from 2021 and before. Google Apprentice Bard AI will be able to answer real-time questions.
Based on GPT (Generative Pre-trained Transformer). Based on LaMDA (Language Model for Dialogue Applications).
Service has a free and paid plan option (called ChatGPT Plus). Service is free.
Has built-in plagiarism tool called GPT-2 Output Detector. No built-in plagiarism detection tool.
Available now Still in beta test phase

Google Bard was mainly designed around augmenting Google’s own search tool, however it is also destined to become an automated support tool for businesses without the funds to pay for human support teams. It will be offered to customers through a trained AI responder. It is likely to be integrated into the Chrome browser and its Chromium derivatives before long. Google is also expected to open up Google Bard to third-party developers in the future.

Under the hood, Google Bard uses Google’s LaMDA language model, while ChatGPT uses its own GPT3 model. ChatGPT is based on slightly older data, restricted in its current GPT3 model to data collected prior to 2022, while Google Bard is built on data provided on recent years too. However, that doesn’t necessarily make it more accurate, as Google Bard has faced problems with incorrect answers to questions, even in its initial unveiling.

ChatGPT also has a built-in plagiarism checker, while Google Bard does not, but Google Bard doesn’t have the creative applications of ChatGPT just yet.

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