You may not watch Twitch content yourself, you may not be interested in gaming live-streams, or gaming culture more generally. But the influence of gaming is...
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This...
RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner...
In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an...
Creating a website is not a big deal. The real challenge is to get the top rank in the search engine like Google, Bing, Yahoo, etc....
Are you looking for ways to improve your eCommerce email marketing strategy? Want to generate more sales in your online shop? Utilizing your email receipts from...
Hulu this month certified Basis, Centro’s DSP, to buy on Hulu’s private marketplace (PMP). Hulu’s certification enables Basis customers to activate campaigns in Hulu, and to...
Instagram is huge. It has more than 1 billion users and is the third most popular social media site today. But Instagram isn’t all about pretty...
Published Jan. 12, 2020 Are you looking for ways to improve the ranking search rankings of your website pages and posts? Want to optimize your off-page...
The gender pay gap has been a key focus of many debates and academic reports for many years, and as society evolves, you would expect –...
