With influencer marketing becoming more… um, influential, it’s worth noting which online identities are generating the most attention, and considering what that means for your outreach strategies....
2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance. New restrictions to third-party...
What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open...
IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to...
According to 2019’s State of PPC, 46% of marketers said they would spend more on YouTube ads within the next year. In 2018, that number was...
Google last month announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27,...
When was the last time you reviewed your brand profile descriptions on your various social media presences? Been a while, huh? And no doubt things have...
After adding lists as alternate, swipeable tweet feeds back in September, and then topics as an additional following option two months later, Twitter is now working to...
Quora is the world’s largest knowledge sharing platform with over 300 million monthly unique visitors. With 75% of users accessing Quora via their mobile phones, their...
Facebook was not on the top 5 of the most installed apps in Australia, according to the app download estimates from Sensor Tower. The top 5...