Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated...
YouTube is introducing profile cards, which display all comments a user has left on a particular video. Tapping on the profile picture of a user who...
How do you ensure that potential customers come across your business at the right stage of the buying process? Digital Marketing trainer Ethan Giles of novi.digital...
Google is rolling out a new addition to search results this week which makes it easy to shop for popular products. When searching for keywords such...
Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other...
Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete...
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve...
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This...
In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an...
Creating a website is not a big deal. The real challenge is to get the top rank in the search engine like Google, Bing, Yahoo, etc....