At the close of the decade and the start of a brand new year, I have taken some time to reflect on SEO trends that emerged...
Are you wasting money on digital? It’s a hot challenge to spot the wasted spend and it’s even more difficult to measure the real growth potential...
An unlikely competitor enters the search engine market as Verizon Media launches its privacy-focused OneSearch. OneSearch promises not to track, store, or share personal or search...
Google this month announced that parallel tracking will become mandatory for video campaigns in Google Ads. According to Google, the last day to run video campaigns...
Not all website elements are created equal. Some matter – and some matter a ton. So what are your site’s standout elements? Here are five: Customer...
Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated...
YouTube is introducing profile cards, which display all comments a user has left on a particular video. Tapping on the profile picture of a user who...
How do you ensure that potential customers come across your business at the right stage of the buying process? Digital Marketing trainer Ethan Giles of novi.digital...
Google is rolling out a new addition to search results this week which makes it easy to shop for popular products. When searching for keywords such...
Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other...