There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of...
The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production...
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format...
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research...
We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to...
More than half the world’s population (58.4%) uses social media. And, on any given day, people spend an average of two hours and 27 minutes on...
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it...
Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” Contracts are complex for...
Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen.
Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. The reason? Feedback on...