MARKETING
How to Create a Product Launch Email [Outlines + Templates]
![How to Create a Product Launch Email [Outlines + Templates] How to Create a Product Launch Email [Outlines + Templates]](https://articles.entireweb.com/wp-content/uploads/2022/08/How-to-Create-a-Product-Launch-Email-Outlines-Templates.jpgkeepProtocol.jpeg)
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share.
Still, a question always arises when a new product launches: do enough people know about this launch for it to be successful?
There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Yet, one of the most underrated and effective communication methods to alert internal and external stakeholders is a product launch email.
Not only do product launch emails make your customers aware of the product launch, but they also communicate vital information about the launch to those inside of your company.
In this post, we’ll walk you through the steps for writing three different types of product launch emails, including offering suggestions for your product launch email subject lines and outlining the ideal product launch email sequence.
Featured Resource: Product Marketing Email Templates [Download Now]
HubSpot’s Free Product Marketing Kit is full of the organizational templates you’ll need to spread the word about your product, including email templates. Why waste time starting from scratch? Click here to download the templates.
How to Write a Product Launch Email
You’ll want to share an internal product launch email with your entire company on either the day of or prior to your product launch. With this email, you’ll want to turn all of the employees at your company into an enthusiastic, well-informed, word-of-mouth marketing team by providing them with:
- An overview of the product
- Why employees should be excited about it
- “Lazy copy” for email and social media that employees can copy and paste
Here’s an outline of an internal product launch email. You can also download it as a template with more details.
1. Write a short but explanatory subject line.
The first step is getting folks to open your email. Do this by providing a clear and short subject line describing the news. Keep the subject line at or under 12 words.
Try one of these:
- It’s Time! [Product] is now live. Click to learn more!
- We just launched [Product] – And we need your help
- [NOW LIVE]: [Product] is available to the public
- [Product] launches today. Here’s what you need to know.
- The moment you’ve all been waiting for: [Product] is here.
- [PLEASE READ]: Everything you need to know about [Product].
Providing a subject line that gets straight to the point will make your email less likely to get lost among the other messages in their inbox.
2. Give a brief overview.
Just like you, the employees at your company are busy, so capture their attention with a quick hello and a 1-2 sentence overview of the product launch.
3. Explain what the product is.
Give your readers the very basic info on your product, like what it’s called, what it does, when it’s available to the public, and how much it costs. You should also include an image so readers have a visual reference.
4. Share why the launch matters.
Why should your employees be excited about this launch? You can go a little more in-depth here, so explain what void this product fills in the market and what opportunity you’re seizing on to expand your market share, delight more users, and expand your customer base.
Some questions you can answer in this section are:
- Does this update address a common customer complaint?
- Are you bringing your product up to par for the market you’re in?
- Do you have statistics or revenue projections to prove the importance?
5. Explain how the product works.
In this section, give a brief overview of the steps required to get or use this product/feature. How do your customers sign up? Are there any usage limitations? Anticipate frequently asked questions — particularly from salespeople, marketers, account managers, and support reps — and try to reduce confusion upfront.
6. Describe who the product is for.
If you haven’t already covered it, say who the intended audience for this product is, or if any users will automatically see this new feature. This section is particularly important for regional or language-specific products.
7. Provide a contact for questions.
Provide the contact info and name of the person or people who are best equipped to answer any questions about the product, its launch, or its promotion.
8. Include lazy or sample copy for sharing.
You’ll want to make it as simple as possible for employees to share the product launch over email or social media. Provide sample text and URLs that can be copied and pasted — or better yet, pre-made social links from a site like Share Link Generator.
Here’s an example of lazy copy for every situation.
- Twitter: We’ve just launched [Product Name] here @[Company Name]! This new feature will let you [List Main Benefit]. Click here to learn more about it [Insert URL].
- LinkedIn: It’s an exciting day here at [Company Name]! Today, we’re announcing our launch of [Product Name] – a new product that [List One or Two Major Benefits or Features].
- Email: We’re thrilled to finally share this with our customers. Learn more at our website, and reach out to me if you have any questions about the new product! [Insert Product Page URL]
Product Launch Email Templates
Remember, you can save time by using product launch planning and email templates. You can download free product marketing email templates here in our Product Marketing Go-To-Market Kit. You and your team can work together to make an exciting product launch campaign if you take advantage of these tools.
Let’s look at some templates to help you get started.
Template 1: Pre-Launch
[Insert Days Until Launch] Days Until [Product Name] Product Launch
Hey Team,
Days Until Product Launch [Insert Date of Launch]: [Insert Days Until Launch]
Resources:
Here, link out to any shared documents, pages, the campaign planning spreadsheet also included in this kit, or any other resources that your team may need to reference this week.
- Resource 1
- Resource 2
- Resource 3
Overarching Launch Goals:
- Remind your team of the overarching campaign goals in this section.
- Are you aiming for a certain amount of product sold, social buzz, or upgrades?
Quick line items to bring to your attention:
- If there’s any news that’s crucial for your team to know, place it here.
- Perhaps there’s a new resource you want to call extra attention to, or maybe an executive has made an important call in the past couple of days.
Updates by Team:
In this section of the email, run through brief status updates and developments from each team. This is also a great place to share each team’s focus for the upcoming week.
Feel free to replace the team names with the most relevant teams for your product launch. You can also replace the team names with individual employee names, and each person can share a priority for the week that has to do with the product launch.
Web Team: Status –
Place the web team’s status update here
Social: Status –
Place the social team’s status update here
Public Relations: Status –
Place the social team’s status update here
Internal Enablement: Status –
Place the internal enablement team’s status here
Questions, comments, or concerns? Please do not hesitate to reply to this email or reach out to me directly.
Thanks,
[Your Name]
Template 2: General Product Update
[Product] launches today. Here’s what you need to know.
Hey Team,
Exciting news! I am writing to inform you that we have launched our new [product name]. This new product will [list 1-2 benefits].
If you’ve been having issues with [issue this product solves], [product name] will be a great help. If you’re interested in learning more about it, feel free to reach out to [designated contact] to set up time to discuss. Additionally, you can learn more about this product here [link to website/resource page].
Thanks,
[Your name]Template 3: New Feature Update
The moment you’ve all been waiting for: [Product] is here.
Hey Team,
We have just released a brand new feature for [product name], and we think you’re going to love it.
The new feature [describe feature].
With this feature, you will be able to [issue it resolves], and it will help you to [list benefits].
We’re thrilled to finally share this with our customers. Learn more at our website, and reach out to me if you have any questions about the new feature! [Insert Product Page URL]
Regards,
[Your name]When you create or find the template that’s right for you, add in your product’s information and get your network buzzing about it.
Product Update Email Template
The internal product launch update email is best shared with direct stakeholders in the product launch. For example, product marketers, product managers, designers, social, and PR.
These emails should be sent routinely leading up to the official product launch (every week, every other week, etc.) and provide readers with actionable steps on what has happened since your last email, what needs to be done, and whether or not you’re on track for launch.
Here’s an outline of what your internal product launch update email should look like. You can also download it as a template with more details.
1. Subject Line and Preview Text
Keep the subject line at or under 12 words. Choose a subject line for your internal product launch update emails and make it the standard for whenever you send out your updates. Stuck? Try one of these:
- [Date] Bi-weekly [Product Name] Update
- [#] Days Until [Product]: This Week’s Update
- [Product] Launch Status: Today’s Action Items
- New from [Company]: A Solution for [Main Problem]
- [Product]: A Solution to Your [Problem]
- Available Now: [Product], the Solution to [Problem]
- [Product] is Now Available. Here’s How You Can Get it.
- Problems With [Problem]? Try [Product] – New from [Company]
- At Last – A Solution to Your [Problem]
- Meet [Product]: A New Product to Help You [Benefit]
2. Days Until Product Launch
Reiterate the scheduled date of the product launch in addition to how many days remain.
3. Major Updates
List out any major updates that have occurred between the previous email and this one. For example: a bug was fixed, final designs were approved, or you secured placement in a leading circuit on announcement day.
4. Resources
Link out to shared documents, the campaign planning spreadsheets, or any other resources that your team may need to reference this week.
5. Progress Against Goals
Remind your team of the overarching campaign goals in this section and provide a status update (complete, meeting, exceeding, or lagging).
6. Updates By The Team
Run through brief status updates and developments from each team. This is also a great place to share each team’s focus for the upcoming week.
7. Questions or Comments
Encourage recipients to reach out to you directly with any questions.
Check out our template below for a better idea of what to include in your email.
[Date] Bi-weekly [Product Name] Update
Hey Team,
We are [number of days/weeks] away from the [product name] launch. Here’s what we’ve been working on and what you an expect in the coming weeks.
Key Updates
- Bug fixes
- Issue or discrepancy resolved
- Secured feature in [publication] Yay!
All brand items related to this product launch can be found here [link to folder/resource]
Launch Goals
- Any campaign goals?
- Aiming for more social media buzz?
- Aiming or a certain amount of product sold?
Updates By Team
QA: Status –
Place the team’s status update here
Public Relations: Status –
Place the team’s status update here
Sales: Status –
Place the team’s status here
Feel free to reach out to me if you have any questions or concerns regarding any aspect of this launch.
Thank you,
[Your name]External Product Launch Email
The time has come to share your exciting new product with the world.
If you have an established list of loyal contacts in your CRM, create a list of recipients you think would benefit from the product launch email.
While you can send out a mass email to all of your contacts, it makes sense to group your contacts together by their lifecycle stage or their interests so that you’re prioritizing customers who would be most interested or ready for your new product.
The same general rules mentioned previously apply for sending external emails, except you’ll need to adjust them to suit what is most pertinent to your customers.
Here’s how you might want to format an email to your contacts to encourage them to buy or learn more about your new product.
1. Include subject line and preview text.
As mentioned before, keep the subject line at or under 12 words. Here are some of our top picks.
- New from [Company]: A Solution for [Main Problem]
- [Product]: A Solution to Your [Problem]
- Available Now: [Product], the Solution to [Problem]
- [Product] is Now Available. Here’s How You Can Get it.
- Problems With [Problem]? Try [Product] – New from [Company]
- At Last – A Solution to Your [Problem]
- Meet [Product]: A New Product to Help You [Benefit]
2. Add a short greeting.
Like your fellow employees, your customers are also very busy. Don’t bury the lede — start the email off with the big news! Buzzwords like “new,” “big news,” or “now available” would be good to implement here, alongside a quick overview of what the product is called, what it does, and an image of the product.
3. Give an overview of the product.
Provide a high-level summary of what the product is, why it was made, and what it does.
4. Highlight key features.
List the key features or benefits of this offer. If you have a product demo video, you may want to link to it here. Additionally you can add info graphics or another visual aid to help get your message across.
5. Include a call-to-action.
Leave your contacts with an actionable next step. Do you want them to reply to you with questions? Sign up for a demo? Check out the new product page on your website? Whatever your desired next step is, make it abundantly clear with a link or by bolding the action.
Product Launch Email Sequence
To spread the word about your product launch more efficiently, consider enrolling your contacts into an email sequence in your email marketing software. Here are the steps you might want to follow:
Internal Product Launch Email Sequence
1. Introductory Email
Alert the employees that the product development is in progress and why.
2. Pre-Launch Email
Let employees know when the product is set to be launched and what is expected of them on launch day.
3. Launch Day Email
On the day of the product launch, alert all employees that the product is available to the public and provide share links.
4. Follow-Up Email
After some time has passed, send employees an update of your performance against goals, and a reminder of how employees can help the product launch be more successful.
External Product Launch Email Sequence
When you want to build anticipation among your contacts, consider an external product launch email sequence. This can be used to gradually increase your prospects’ interests before and after the product comes out.
Remember: you may only want to enroll people in this sequence that meet certain qualification criteria.
1. Pre-Announcement Email
This email comes once you feel the product is in a good place and you’re comfortable announcing its release date to the public. It should include a basic description of the product in addition to an expected time frame. We suggest not identifying an official launch date unless you are absolutely confident the date you have chosen is accurate — you never know what could go wrong between now and then, so it’s best to play it safe.
2. Announcement Email
This email should be the official email announcement of your product. We’ve outlined what should be included in this email in the section above, but remember to keep the content in this email short, informative, and actionable.
3. Follow-Up Email
This email should be sent to the contacts you feel would be a good fit for your new product but didn’t follow up with your original email. Kindly remind them that you think they would benefit from this new product and you’re excited to hear if they’re interested.
When building excitement for your new product, having this sequence can keep your customers waiting in anticipation of your next best thing. Take a look below at an example of a real, recent product launch.
Product Launch Email Examples
Ready to get started writing your own product launch emails? We’ve compiled a list of real life examples to inspire your next launch correspondence.
1. Samsung
Samsung has been exceptionally successful in advertising its Galaxy Fold cell phones, and its emails have been building suspense for them for over a year.
This email example serves as one of its pre-announcements, allowing excited customers to pre-order the device. Previous emails they’ve sent have included the specifications and features of the Fold, and this email gives a time frame of when customers should expect its arrival.
Why This Works:
This note from Samsung keeps it brief while including all the pertinent information customers need. It gives them their pre-order number and tells them what to expect next, but most importantly it keeps the anticipation going.
You can keep it simple as shown above, or get creative in your new product emails — just make sure it’s conveying the information your customers want to know.
2. Descript
Audio and video editing platform Descript rolled out a new version of their product and sent the email below to inform their current customers. The email details what the new features are and how they will improve the customer experience using the product.
Why This Works
This email is incredibly thorough. It walks the reader through each of the improvements, how they work, and the benefits — complete with video and other helpful visuals.
It’a great example of how to design a launch email that has lots of new features and information to explain.
3. Asana
When Asana launched their dashboards feature, they sent the below email to customers to help them get familiar with the change in reporting. It was sent the following week after the new feature was rolled out, providing users with tutorials and other resources showing how to get the most out of dashboards.
Why This Works
This email keeps it short, but informative and clearly explains where users can go if they need more support in addition to a brief demo of how the dashboards feature works. The design is also clean thanks to plenty of white space and small, well-placed pops of color.
4. Solstice
With remote work more popular than ever, video conferencing software has become a must. In response, Solstice improved their platform to accommodate users and provide both onsite and remote workers a better user experience. The email below outlines the new product and features they added.
Why This Works
This email clearly outlines what the new product does and the benefits it provides. Plus, Solstice offers multiple ways for customers to learn more — either by attending the launch event or webinar. The offer of a free trial also allows customers to test the product risk-free before making a commitment.
Ready, Set, Launch! (Your Next Product)
Build your email marketing campaigns in a way that appeals to your own internal team, and your customers in search of the next best thing. We hope you can implement some tips from this guide into your marketing, and wish you the best of luck in your next product launch.
This article was originally published in December 2021 and has been updated for comprehensiveness.
MARKETING
How to Schedule Ad Customizers for Google RSAs [2024]
![How to Schedule Ad Customizers for Google RSAs [2024] How to Schedule Ad Customizers for Google RSAs [2024]](https://articles.entireweb.com/wp-content/uploads/2023/11/How-to-Schedule-Ad-Customizers-for-Google-RSAs-2024.jpg)
It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance metrics.
However, all these benefits come at a significant (but reasonable) cost – they can be extremely difficult to manage, especially when it comes to updating ad copy to promote limited time offers.
I know this firsthand – I work with several ecommerce clients with promotions that constantly change. Not too long ago, I found myself going through the consistently tedious process of updating a client’s RSA headlines and copy. As I was making the changes, I thought to myself: “There must be a better way to update this ad copy. I shouldn’t have to use find and replace so many times while pausing and enabling my ad campaigns.”
After expressing this to my colleague, Jordan Stambaugh, the two of us agreed there must be a better way. But we’d have to make it happen. A few weeks later, we put that idea into action and created a more efficient process for updating RSA ad copy on a scheduled basis. If you want to try this process for yourself, just keep reading.
Responsive Search Ad Customizers 101: Basic Options & Execution
Before diving into the process of scheduling automatic updates for your RSA customizers, it’s essential to understand some key Responsive Search Ad fundamentals.
First, you can customize three main options within RSAs: the Attribute Name, the Data Type, and the Account Value. Each of these plays a vital role in personalizing your ads:
- Attribute Name: This is essentially the identifier for the customizer. It is how you’ll reference the specific piece of information you’re customizing within the ad. For instance, if you’re running a promotion, you might name an attribute “Promotion.”
- Data Type: This indicates the kind of data the attribute represents and it determines how the information can be formatted and used within the ad. Common data types include Text (for plain, non-numeric text), Percent (to represent percentage discounts), Price (to denote monetary values), and Number (for any numerical value).
- Account Value: This is the default value for the attribute that you set at the account level. It acts as a fallback if more specific values aren’t provided at the campaign or ad group level.
For example, if you wanted to promote a 10% off discount using RSAs, you’d use the “Discount” attribute, a data type of “Percent,” and an account value of “10% off.” Then, when someone is searching for products, Google would test automatically inserting a copy regarding a 10% off promotion into your ad.
Once you’ve set up the right customization options, you can start to format your RSAs with customizers.
Here’s how:
- Start by typing in {
- Click on Ad Customizer then select your attribute
- Google will populate your attributes that are already uploaded
- For a simple offer, use the “Default text” attribute as a catch-all. This will ensure your ads run smoothly if Google can’t pull the right messaging from your RSA feed
How to Schedule Your Ad Customizers with a Feed
Now that we’ve covered the basics, let’s cover how to schedule your ad customizers.
Just follow this three step process:
1. Create the feed
Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child sheet will pull data from the parent sheet.
We’ll start by building the parent sheet. After opening the sheet, start by renaming the active tab to “Promotions.” Don’t skip this step, it’s crucial for referencing this range in formulas later on.
In your “Promotions” tab, head to the top row and label columns A, B, and C with the headers of your ad customizer attributes. For example, you might have “BrandSaleHeadline” as your attribute in column A, “text” as the Data Type in column B, and “Shop the Collection” as the Account Value in column C.
Once your headers are in place, move to cell C2. Here, you’ll input the expression =lookup(today(),F:G,E:E). This formula will play a key role in dynamically updating your RSA customizer based on the current date.
Next, go to columns E, F, and G, which will be used to manage your scheduling. In these columns, you’ll list out the different values your chosen attribute might take, alongside their corresponding start and end dates. For example, under the “BrandSaleHeadline” attribute, you might schedule various promotional headlines to appear during different sale periods throughout the year.
Here’s how your sheet might look:
Now look back at the first 3 columns on your sheet. They should look like this:
Now create a second sheet. We’ll call this sheet the Child sheet. It’s going to automatically pull in data from the parent sheet you just created, and will be the one you link to Google Ads later on.
Columns A, B and C will be almost identical to the child sheet, but we will be using a special formula later so we can automatically populate this. So, start by labeling Row 1 Column A “Attribute,” then the next column as “Data type,” then column C as “Account value.”
Then go to C2 and use this expression to populate the right account value from the parent document: =importrange(“[PARENT DOCUMENT URL HERE]”,”Promotions!C2″)
Your sheet should now look like this:
We recommend adding a date range with default text for any days you’re not running a promotion. In the example above, we have “Shop Our Collection” appearing as default text.
2. Input attributes
Once you have your feed created, the next step involves inputting your attributes into the Google Ads platform. This can be done either manually or through a bulk upload.
For the manual approach, navigate to “Tools & Settings” in your Google Ads interface, then go to ‘Setup’ followed by “Business Data.” Here, you’ll find an option for “Ad Customizer Attributes.” Click the plus sign to add your attributes. It’s crucial to use the same attribute names that you’ve established in your Parent Google Sheet template to ensure consistency and proper data synchronization.
Alternatively, if you prefer the bulk upload method, again head to “Tools & Settings.” This time, select “Bulk Actions” and then “Uploads.” For this process, you only need to upload columns A to C from your template.
Be aware that it might take some time for your uploaded attributes to be reflected in the business data section of Google Ads.
3. Set up an automatic schedule
At this point, you’ve almost finished scheduling your ad customizers. Navigate to Tools & Settings, then Bulk Actions, then Uploads, then click the Schedules tab at the top. Select your Child Google Sheet as the data source, and share your Google Sheet with the appropriate email.
And there you have it – Google will automatically pull in the data you populated in the sheets into your RSAs.
Common Challenges When Scheduling RSA Ad Customizers
When we test these sheets with our clients in the wild, we’ve uncovered five common challenges. Be on the lookout for these issues – solving them before they happen can save you a lot of trouble down the line.
Not scheduling your upload when the site changes
The first and most significant hurdle is the mismatch between the scheduled data upload and website content updates. For instance, if the Google Sheet is set to upload at 11 am, but the website changes occur at 3 pm, there’s going to be a discrepancy where the wrong message could be displayed for several hours, or new messaging could appear prematurely. Conversely, if the website updates happen before the scheduled sheet upload, outdated promotions might linger until the new data is imported. Synchronizing these schedules is crucial; it’s best to align them so updates occur simultaneously.
Skipping QA during a message change
Another pitfall is neglecting quality assurance (QA) during message updates. It’s vital to regularly check the business data section to verify that the correct values are in place post-update.
Issues with the IMPORTRANGE function
Then there’s the technical aspect of setting up the IMPORTRANGE function correctly in the Google Sheets template. The ‘child’ template must reliably pull data from the ‘parent’ sheet. If this function isn’t configured correctly, data won’t be imported as needed.
Not sharing access of the Google template for automatic uploads
Pay attention to your access permissions for the Google Sheets template. Google will prompt you with the email address that needs permission to access the ‘child’ sheet for automatic uploads. Overlooking the sharing of your sheet with this address will prevent the system from working.
Having date range gaps in your parent sheet
Lastly, a common oversight is leaving date range gaps in the ‘parent’ sheet. Every single date must be accounted for without overlaps. A practical tip is to have an ‘evergreen’ backup message ready, scheduled to run continuously, ideally through the end of the year, to cover any potential gaps.
Conclusion
Leveraging Google Sheets in conjunction with Google Ads to schedule RSA ad customizers is a game-changer for managing dynamic promotional content. This process not only streamlines your workflows but also ensures that your ads remain relevant and up-to-date, reflecting current promotions without the need for constant manual intervention.
By adopting this method, you’ll save significant time and effort, allowing you to focus more on strategy and less on the minutiae of ad copy updates. Give it a try and experience a more efficient way to manage your RSAs, keeping your campaigns fresh and engaging with minimal hassle.
MARKETING
10 Advanced Tips for Crafting Engaging Social Content Strategies

In 2023, there are a total of 4.89 billion social media users worldwide. One of the many reasons you should build your brand’s presence on social media is to capture a slice of this pie.
So, if you’re a marketer wanting to crush it online — this is your time to take action. The social presence of billions of users shows great potential to connect, engage, and build lasting relationships with your target audience.
The real power lies not just in being active on social media networks but in planning social media goals in advance and crafting engaging social media content strategies that make a meaningful impact.
And creating one isn’t as easy as it sounds. It requires a thoughtful approach that goes beyond the basics.
To help you accomplish your social media goals, we’ll cover ten advanced tips that you can use to craft an engaging social media content strategy.
1. Conduct A/B Testing
A/B testing allows you to optimize your social media marketing strategy based on insights and social media metrics.
Experiment with different content formats, headlines, captions, and visuals to see which format performs better.
You can also try different content styles and focus on visual content, which is 40x more likely to be shared on social media.
Example: Test two different headlines for a product announcement social post and use the one that users engaged with and shared more. You’ll need to track social metrics like reactions, shares, and new followers during your test.
2. Personalize your content
Before creating a social media marketing plan or content calendar, segment your audience based on demographics, behaviors, and interests.
Craft tailored messages for each segment and find social media content ideas for that target audience.
And to encourage them to engage with you, publish funny content. 80% of marketers say that funny content is the most effective form of social media posts.
Example: Tap into Instagram retargeting ads to promote personalized product recommendations to customers based on their past purchase history.
3. Embrace User-Generated Content (UGC)
User-generated content is a powerful way to build trust, gather a sense of community, and increase engagement rates.
Encourage users to share their experiences and stories about your brand.
Plan a posting schedule using social media tools, highlight, and feature UGC in your content, and give credit to the creators to showcase the authenticity.
Then, create a dedicated UGC marketing campaign.
Example: Invite customers to share photos of themselves using your product with a branded hashtag. Comment on and share these photos on your company’s social media (with permission, of course), thanking the participants for joining in on the fun.
4. Incorporate influencer collaboration
Partner with influencers in your industry who have high engagement rates. 67% of marketers agree they prefer working with micro-influencers with 10k-100k followers or subscribers.
Collaborating with influencers allows you to tap into their social networks and leverage their credibility to boost engagement.
Use social media management tools to co-create content, host giveaways, or collaborate on campaigns aligning with your brand and the influencers’ style to extend your reach and gain engagement.
If your target audience is Gen Z, you can prefer Instagram Reels for influencer marketing.
For context, look at the stats below:
Example: Partner with a fitness influencer to promote your health supplements through workout videos.
5. Use interactive elements
To accomplish your social media marketing goals, you can engage people to interact with your brand via polls, quizzes, and surveys. Encourage them to participate and share the results.
Incorporating interactive elements into your social media marketing strategy will spark active participation between your social media team and audience, making them more likely to engage and share opinions.
Example: Host a poll on X (formerly Twitter) to let your audience choose the next product feature you’ll develop or the types of content they’d like to see.
6. Leverage user reviews and testimonials
Showcase user reviews and testimonials as part of your content strategy. Highlight positive feedback and make improvements by taking accountability for negative feedback.
Incorporate these testimonials into your social media strategies to create dedicated reviews or testimonial videos. Sharing this social proof helps build trust and credibility with your audience.
Example: Feature video social proof of a satisfied customer explaining how your software improved their business.
7. Create long-form content
While social media platforms are mostly known for short-form content, they’re switching gears to focus on long-form content.
It’s great, especially if your business receives great engagement on X (formerly Twitter).
“Long-form posts on the microblogging platform are now at 3 billion views per day and rising.”, said Elon Musk, the owner of X.
“This is roughly on par with all newspaper articles views on Earth,” he continued.
Educational content and case studies tend to work great on LinkedIn. Additionally, blog posts can also help you establish your brand as an authority in your industry.
Publishing compelling content is a great way to increase engagement and shares. You can also repurpose educational content on multiple sites and tailor it to each platform for the best results.
Example: Publish content about challenges and opportunities your company faced and how it helped you increase return on investment.
8. Collaborate with other brands
Collaborate with complementary brands or businesses for promotional content.
As part of your digital marketing strategy, come up with mutually beneficial collaboration ideas that can help you both increase reach and tap into ideal customers.
Joint campaigns, cross-promotions, or co-sponsored events are great ways to use the power of collaboration.
Example: Team up with a travel agency to promote your hotel and their vacation packages through a joint social media campaign.
9. Emphasize customer service
Social channels aren’t just a source for publishing content but also for providing excellent customer service.
Marketers these days actively invest in building social media communities to better connect and interact with potential customers.
Respond promptly to inquiries, comments, and feedback from your audience. Show them you genuinely care about them by addressing their concerns and providing helpful solutions.
This level of engagement can build customer loyalty and community building.
Example: Respond to customers’ support requests on social accounts and resolve their issues within a few hours.
10. Monitor trends and stay updated
Stay updated with social media trends, algorithm changes, and content formats. Track performances, content audits, and social media KPIs.
Experiment with new features or types of content introduced by social media channels.
Plan your social media content calendar based on engagement metrics. Keep an eye on what your competitors are doing and identify strategies that work well in your industry.
Out of all content types, short-form videos are taking the spotlight. Research states that 64% of shoppers ended up making a purchase after seeing branded video content on social platforms.
Example: If video content is becoming popular on social platforms, create your social media content strategy around it.
You might also consider incorporating data storytelling into your strategy. Why? More brands are moving towards storytelling in their social media posts.
This helps reach larger audiences and accomplish business goals. If you haven’t thought about it, give it a thought. The early bird catches the worm.
Final Words
And there you have it — ten advanced tips to level up your social media marketing strategy.
Test the waters with new features on social channels and plan your content marketing strategy accordingly.
With consistency and some creativity, you can increase your brand awareness and establish a strong foothold in the vast sea of social media.
Are you ready to boost your social media presence and accomplish all your business goals? Here’s to your success!
MARKETING
3 Questions About AI in Content: What? So What? Now What?

In the United States, Thanksgiving will give us the needed break to take a collective breath.
I don’t know about you, but getting my bearings around the disruptions of generative AI presents an extreme challenge. Innovations come so quickly that once we think we have our arms around it, something new appears.
Almost one year into seeing what generative AI can do for content creation and marketing strategies, OpenAI has introduced custom GPTs for those who pay for access.
You can build custom ChatGPT applications to use the tool’s newest capabilities to do things specifically valuable to you. For example, your company could upload 10 years of blog articles and instruct the custom GPT to use the knowledge gained from the content to formulate answers to questions on the blogs’ topics. In theory, you get the depth and breadth of ChatGPT’s large language learning model focused on your knowledge base and able to take specific actions, such as sending an email or automating a task.
Impressive. But sheesh. What does that do to your plans to integrate tools into your marketing workflow? It seems like one of a hundred things that you’re supposed to pay attention to right now.
Time to reflect
If your time frees up this week either because of the holiday or because the Americans are on holiday, take a moment and reflect on these disruptions to your current marketing and content efforts.
A little more than 20 years ago, a nursing professor at Swansea University published a helpful framework for self-reflection and communication. His exercise has helped me in times of disruption, and perhaps it can be for you as well.
Answer a few questions that fall into three stages – what, so what, and now what?
- What? Describe what has happened simply and objectively – without judgment or interpretation. Some helpful prompts: What happened? What did you observe? What events occurred? What is the current situation?
- So what? Answer questions about what you know now that you didn’t know. You can introduce emotions. Some helpful prompts: What did you learn? What difference have the events made? Answer as yourself or within the context of your team or company.
If it’s just you, potential questions could be: Did what happened clarify an interest? Did you hear or feel anything that surprised you? How is your experience different than what you expected? What do these events mean to you?
If you answer on behalf of a team or group, you can ask the self-questions along with these prompts: What do these events suggest to you about this group? How might the group work better or worse with these events? How were decisions made or not made based on these events?
- Now what? Reflect on your future actions based on the first two steps. These broader implications react to what happened. Questions center on defining and looking at the root cause: What would contribute to a successful response? What would be in the way of successfully navigating through this? What learning has now occurred, and how can I/we apply this learning?
Ask your team to do this same exercise. When you meet back up, create a workshop or team gathering where you discuss the answers and determine where opportunities may exist.
Real reflections aren’t hot takes
If you find yourself thinking that process is basic, well, you’re right. These three questions – and the provocations that come from them – mirror a progression you’ve all tried to work through a problem. However, you don’t often do it for big disruptions in the moment. It’s just too easy to jump to the third step, “now what,” and confuse it with “what’s next.” You get overwhelmed by all the actions you can take.
You can see this challenge happening with the disruption of generative AI.
Check out this article that reflects on the disruption of generative AI in the video game industry. To make the case, it leverages Bain & Company research that “more than half of video game development process will be supported by generative AI within the next five to 10 years.” It uses “what happened” to make a case for “what’s next.” The author didn’t even bother to ask “so what” to reach the conclusion: “Microsoft wants AI to solve problems that game makers say they won’t actually have.”
If you reflect on what the Bain research actually said, you can see it’s almost the opposite of the Microsoft conclusion. The research plainly says few executives believe AI will reduce development costs. They say AI will not significantly impact talent and “do not believe it will replace the creative spark necessary for game development.”
By misinterpreting what happened and not asking, “So what,” the author jumped to predicting what’s next, which is almost useless to make any productive change to address what’s really happening.
This is why working through this process is helpful.
Now, to be clear, hot takes are fun. I’m not suggesting you do away with predictions or the occasional response. Hot takes are a great way to start the conversation, not to finish them.
Take the time – and the process – to work it out. It’s not perfect. It’s also not meant to be a fail-safe way to predict the future. The three-question stages are meant to help you balance facts and feelings to make more productive and satisfying responses to the disruptions you face.
The process is meant to change your future, not by helping you see it more clearly but by helping you clearly see how you change it.
It’s your story. Have a wonderful, reflective Thanksgiving, and tell it well.
Cover image by Joseph Kalinowski/Content Marketing Institute
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