What if I told you that your content marketing strategy is only half as effective without using graphic design? It’s like serving a gourmet meal on...
It has long been common for marketers to have separate media buying budgets for branding efforts and performance-driving efforts, with each living on their own proverbial...
Businesses leverage the wealth of customer data within Optimizely Data Platform in a variety of ways to enhance the customer experience. Through the web...
From scanned documents to photographs of signs and printed materials, these visual files often present a challenge when it comes to extracting and converting the textual...
Last week, Solo Brands, the parent company of direct-to-consumer-brands Solo Stove and others, appointed Christopher T. Metz as its president, chief executive officer, and director of...
This type of EGC highlights a strong company culture, celebrates existing employees, and attracts potential new hires. 2. Have a clear mission statement, brand values, and...
Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a...
The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of...
In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into...
Google’s Performance Max campaigns came out of beta more than three years ago, and have grown to be a wildly popular campaign type among new and...