Air Canada tried to throw its chatbot under the AI bus. It didn’t work. A Canadian court recently ruled Air Canada must compensate a customer who...
While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment,...
In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing...
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SEO enthusiasts, known for naming algorithm updates after animals and embracing melodrama, find themselves in a landscape where the “adapt or die” mantra prevails. So when...
Optimizely Experiment’s automatic sample ratio mismatch (SRM) detection delivers peace of mind to experimenters. It reduces a user’s exposure time to bad experiences by rapidly...
SaaS adoption refers to the process that earns your product a permanent place in your user’s workflow. This happens when you empower your audience to extract...
How long has it been since your marketing team got restructured? Wearing our magic mind-reading hat, we’d guess it was within the last two years. Impressed...
2. Understand topical authority: Keywords vs. entities Google has been talking about topical authority for a long time, and in Discover, it is completely relevant. Traditional...
One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The...
Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for...
