As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM...
The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads...
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In 1990, the key to SEO success relied on keywords. Today, it’s way more complicated.
San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which...
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Think about the best boss you’ve ever had. What made them great?
E-commerce activity has grown substantially over the past two years. While online shopping was already primed for healthy growth over the next decade, the COVID-19 pandemic...
Content can take your brand almost anywhere it wants to go. But if you want your audience to take steps beyond viewing or reading, you need...
B2B marketing is a dance between the marketer and the customer. The decision to buy is never easy, so the marketer must cater to the potential...
“Individuals who both ‘speak marketing’ and ‘speak machine’” — marketers and marketing technologists — “are worth their weight in gold.” So says Chief Martec Scott Brinker...
As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Anson Li. He’s the paid marketing...