Writing is a little like working out for me – I don’t love it, but I love having written. I feel the same about technology. I...
A pandemic wasn’t really something any marketer could have predicted. Yet here we are, with COVID-19 still shaping our realities, making the shift from traditional to...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Product recommendations, either surfaced in real time online or populating re-targeting emails, are nothing new. But their often based on demographic information (such as age, gender...
A lot of research and planning goes into selecting the right customer data platform. But once you’ve decided on a CDP to implement, you have to...
“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference....
Today, global digital services consultancy Infosys announced it will acquire German-based consulting agency oddity. In addition to expanding the reach of Infosys’s client base in Europe...
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent...
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Agile marketing only...
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.