Connect with us

MARKETING

5 Email Marketing Campaigns That Generate More Sales

Published

on

5 Email Marketing Campaigns That Generate More Sales


A pandemic wasn’t really something any marketer could have predicted. Yet here we are, with COVID-19 still shaping our realities, making the shift from traditional to digital and email marketing a necessity, and even changing the landscape and creating new trends.

Here’s what I mean:

The statistic above comes as no surprise and showcases what we’ve all come to know and realize: Going digital and online is one of the most lucrative ways to do marketing during COVID and one that is sure to give you more sales.

And since brands are going digital, email marketing couldn’t be out of this equation.

But if all brands utilize email marketing, what is it that you need to make your content stand out in 2021? And how will you generate more sales when it comes to your digital marketing game?

Let’s find out.

Bright and Beautiful vs. Text Only Templates

More than most email marketing content tends to be one of two things in 2021: either really simple or really bold and bright.

Both tactics aim to help your content stand out and grab the recipient’s attention, whether it’s the simplicity of it or its boldness that does the trick. Let’s see what I mean:

Let’s assume that your audience is youthful, fun, and exciting. Creating a text-only email will probably do your brand more harm than good. Benefit Cosmetics knows that very well, and as you can see, the content of its email marketing campaign screams excitement and joy.

Using bright and bold colors is one of the best ways for brands to evoke a certain emotion and nudge the audience towards the desired action without having them think too hard. Actionable verbs, animated images, powerful, bold letters boost engagement and, in the end, will generate more clicks and sales.

However, this is not the only way to go, as there are some instances where an email template doesn’t need to be beautiful and bold alone. It needs to be diverse and built through an email newsletter software, like Moosend, that can give marketers a wide variety of options.

If your audience is not all about colors and engagement, you’ll need to re-invent your email marketing campaigns with some text-only, strict, plain, and useful content that cuts straight to the chase. Like so:

This email addresses a serious issue that won’t do well with GIFs and hot pink letters but will perform beautifully when it reaches people that appreciate a personal email that looks more like it’s been written by a friend.

Creating both can be welcome by the majority of your audience, not just the segments that will most likely love the change.

Interactive Content Is the New Black

Let me start this off by showing you this:

This email marketing campaign from MeUndies shows off more than just one product with the words “SALE” flashing on top. What do you assume by that, if not for the fact that we’re talking about a flash sale?

Or, you can use a carousel, like those many users can see through various Facebook ads and banner ads, like so:

The point in using various engaging and interactive forms of content is to enable your users and prospects to discover more of what your brand has to offer – in terms of products, special deals, and more – without ever leaving the inbox. Not taking an extra step reduces the likelihood of slow loading times and additional friction.

But even if you don’t want to do that – or you don’t know how -, there are other options for you to go through and boost interactivity. Gamification elements, interactive GIFs, and quizzes that can lead users to an optimized landing page and help you target your audience better boost audience interaction and, in the end, your email marketing campaign’s ROI.

Generally speaking, interactive content creates the conditions that are just right to improve and sustain a great User Experience. And a great UX leads to a memorable brand and better conversion.

Hyper-Personalized Content

Hyper-personalization is not a content marketing trend. Actually, it’s not a trend, period. It’s a strategy, a tactic that has been around for quite some time and is here to stay.

Here’s what I mean:

So, according to Forbes’ article quoted above, a relevant and tailor-made offer can also lure 90% of consumers. That’s a pretty high percentage to pass up. But how can you utilize these facts in email marketing?

Adding a name to your email’s subject line won’t quite cut it anymore. Users want email campaign content that will look and feel as if it was created for them. In fact, this is a great way to boost your conversion rate and ROI, as personalized content gives your prospects a solution to their problems that will resonate and cover their needs down to a tee.

To achieve perfect hyper-personalization, segment your audience and invest in an email template builder that offers the option of dynamic content that changes according to specific criteria set by you and your marketing team.

You can either choose generic criteria, such as geo-location, or more specific criteria, such as purchase history or the users’ behavior on your website.

Using data your users have given up willingly will allow you to group them up, and with a little help from AI and machine learning technology, you will be able to make out the smallest segments possible that will correspond to your prospects on an (almost) one-on-one basis.

Creating small segments and using content that changes according to the segment it applies to – which is what dynamic content does – will help you boost your sales conversion rate and create email marketing campaigns that will lead your prospects exactly where you’d like them to be.

GDPR-Friendly Email Campaign Content

GDPR is nothing to be wary of; however, not creating content and actions that are GDPR-compliant can be fatal for your business before you even break a GDPR law. Here’s why:

According to the statistic above, not being compliant won’t do you any favors when building your customers’ trust and loyalty. So, make sure you stay up-to-date with current and future GDPR laws and always let customers know when things are about to change and how you will be using their data.

In a time where personalized content in email campaigns is paramount and CRM software is what helps you keep your data in one place, people are wearier than ever when it comes to giving up their personal information. This may seem like a paradox, but it’s your job to tackle their privacy concerns.

So, make sure to always have a link to your Privacy Policy available, create email campaigns that will inform your users of the way you use their data every time this changes, and have an unsubscribe button right there where everyone can see – and click – it.

Honorable Mentions

Before we go, I’d like to point out the importance of creating an email that will look beautiful and useful across all devices. So, make sure to test and test again, as mobile opens increase, and broken images and links are not a good look – not to mention the amount of unsubscribers you could get.

Also, always make sure to A/B test your email marketing campaign’s content and utilize NPS campaigns.

Lastly, to make sure your content is useful and spot-on when it comes to what your users would love to see, never forget to ask various teams for feedback and strategy ideas. Nobody knows what the customers want better than the sales team, and nobody knows what problems your email’s content could help resolve better than the support team.

The Takeaway

Email marketing has evolved and is one of the most lucrative tools to use in your marketing plan as a whole, especially now during COVID.

Brands seem to become more “personal” and invest in email marketing content that helps them seem human. And what better way to put a human touch to your marketing plan than using the medium that builds relationships?

Just make sure to A/B test, use personalization and dynamic content, and know when text-only works better than bright and bold, and you’ll be ready to take the email marketing content world by storm.



Source link

MARKETING

27 Best About Us and About Me Page Examples [+Templates]

Published

on

Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration. 

about us page example: laptop held in palm of hand

(more…)

Continue Reading

MARKETING

MarTech’s marketing operations experts to follow

Published

on

MarTech's marketing operations experts to follow

Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.

Darrell Alfonso

Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” In addition to speaking at many conferences, Darrell was named one of the Top Marketers in the US by Propolis 2022 and among the “Top Martech Marketers to Follow” in 2020 by Martech Alliance. He’s a regular and popular contributor both to MarTech and the MarTech conference; you can find all of his articles at this link.


Eddie Reynolds

Eddie has been in business a long time, starting his first company when he was 14. “A pretty minimal enterprise,” he told one interviewer. “I had a tax ID number, a legal entity, and a company name. I even had the IRS coming after my dad for sales tax that I failed to report properly.” Today he is CEO and revenue operations strategy consultant of Union Square Consulting. He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on  sales, marketing, service, and admin roles. 


Sara McNamara

Sara is an award-winning marketing and sales operations professional whose work has been recognized by awards from the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData. She is a Senior Manager, Marketing Operations at Slack and a martech stack (+ strategy) solution architect. That and her passion for leveraging technology and processes to improve the experiences of marketers, sales professionals, and prospects, explains why she’s a regular guest on MOps podcasts.


Ali Schwanke

Ali is the CEO and founder of Simple Strat. The firm specializes in helping companies get the most out of HubSpot — from CRM strategy and setup to marketing automation and content creation. She is also host of HubSpot Hacks, “the #1 Unofficial YouTube show for HubSpot Tutorials” and has been a guest speaker at the MarTech conference.


Mike Rizzo

Mike’s career in marketing operations showed him that there is a real and significant MOps community. That’s why he founded MO Pros/MarketingOps.com, the fast-growing online community for people in marketing operations. He is also co-host of Ops Cast, a weekly podcast. 


Get MarTech! Daily. Free. In your inbox.



About the author

Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

Source link

Continue Reading

MARKETING

Is a Marketing Degree Worth it in 2023?

Published

on

Is a Marketing Degree Worth it in 2023?

If you’re thinking about getting a degree at any age, it makes sense to think about the value of that degree. Is the qualification needed for the career you want? Are there alternative paths to that career? Can you develop better skills by gaining experience in work? 

All of these are perfectly valid questions. After all, getting a degree requires a pretty large investment of both time and money. You want to know that you’ll get enough return on that investment to make it worthwhile.

Why marketing?

When it comes to marketing, a lot of entry-level jobs list a bachelor’s degree as a requirement. That doesn’t mean there aren’t alternate ways to get into marketing but having a relevant degree certainly makes your resume more competitive. 

Growth industry

Marketing skills are in demand in the current jobs market. According to a recent report from LinkedIn, marketing job posts grew 63% in just six months last year. Half of those jobs were in the digital and media sectors, meaning digital and content marketing skills are highly valued

Personal Development & Career Path

The reason for this increased demand for marketers is tied to the rise in digital marketing. New methods of marketing have continued to develop out of the digital sector. This means that marketers capable of creating engaging content or managing social media accounts are needed.

This leaves a lot of room for personal development. Young graduates who are well-versed in social media and community management can hit the ground running in digital marketing. Getting on this path early can lead to content strategist and marketing management positions.    

What are the Types of Marketing Degrees?

When we say marketing degree, the term is a bit too general. There are a lot of degree paths that focus on marketing in major or minor ways. The level of degree available will depend on your current education history, but the specific course will be down to your personal choice. 

Associate, Bachelor’s, or Master’s?

Recent statistics suggest that 74% of US marketing professionals hold a bachelor’s degree. 9% have an associate degree and 8% have a master’s degree. Here’s a quick overview of the differences. 

Associate degrees – 2-year courses that cover marketing and business in a more basic way than bachelor’s qualifications. They’re designed to give students the basic skills needed to apply for entry-level marketing jobs.   

Bachelor’s degrees – 3/4-year courses that cover business and economics. There is a range of bachelor’s courses with marketing at their core, but you’ll also cover wider business topics like management, communication, and administration. 

Master’s degrees – 2-year courses, usually only available if you’ve already completed a bachelor’s degree. MA or MBA courses are designed to develop a deep understanding of complex business topics. They are highly specific, covering areas like strategic marketing or marketing analytics. 

Free to use image from Pixabay

Marketing Specific or Business General? 

This is down to personal choice. There are general business degrees that will cover marketing as a module as well as marketing-specific degrees. There are also multiple universities and colleges, both offline and online, offering different course platforms

If you’re looking at a specific job role or career path, then research which type of degree is most relevant. Remember that you will need to add to your marketing skills if you intend to progress to management roles in the future. 

Check the Modules & Curriculum

This is important, and not only because it lets you see which courses align with your career goals. Marketing has changed significantly over the last decade, even more so if you go back to before the digital age. Many business courses are still behind on current marketing trends. 

What Jobs Look for a Marketing Degree?

Once you’ve got your marketing qualification, what jobs should you be looking for? Here are some job titles and areas you should watch out for, and what qualifications you’ll need for them.

Entry level

If you’re starting with a degree and no experience, or work experience but no degree, take a look at these roles. 

  • Sales/customer service roles – These are adjacent roles to marketing where most companies do not ask for prior qualifications. If you don’t have a degree, this is a good place to start.
  • Marketing or public relations intern – Another possibility if you don’t have a degree, or you’re still in education. 
  • Digital/content marketing associate – These roles will almost always require an associate’s or bachelor’s degree. A good grasp of new digital and social marketing techniques will be required to succeed. 
  • Copywriter/Bid writer – This is a good route into marketing for those with journalism or literature qualifications. These roles combine aspects of marketing, creative writing, and persuasive writing. 
  • SEO specialist – A more focused form of marketing centered on SEO content optimization. If you know how to optimize a blog post for search engine rankings, this role is for you. Bachelor’s or associate qualifications will be a minimum requirement. 
  • Social media/community manager – Since these are relatively new roles, we tend to see a mix of degree-qualified marketers and people who’ve had success fostering communities or online brands but don’t have on-paper credentials.  

Free to use image from Unsplash

Career Progression

If you have an MA or MBA, or significant experience in one of the above roles, then you can look at these more advanced roles for your career progression.

  • Digital Marketing Manager – A role for experienced marketers that involves running campaigns and coordinating marketing associates. 
  • Senior Marketing Coordinator – A department management level role. Responsible for overall marketing strategy and departmental performance.  
  • Content Strategist – A specialist role that focuses on content strategy. Designing content plans based on demographic and keyword research are a core aspect of this role. 
  • Marketing Analyst – This role involves analyzing customer behaviors and market trends. If you want to move into analysis from a more direct marketing role, you’ll likely need specific data analysis qualifications. 
  • Public Relations Specialist – The public voice of a large organization’s PR team. Managing a brand’s public perception and setting brand-level communication policies like tone of voice.   
  • Experiential Marketing Specialist – This area of marketing is focused on optimizing the customer experience. Experiential specialists have a deep understanding of customer psychology and behaviors. 
  • Corporate Communications Manager – Communications managers are responsible for company-wide communications policies. This is an executive-level role that a marketing coordinator or public relations manager might move up to. 

Average marketing salaries

Across all the roles we’ve discussed above, salaries vary widely. For those entry-level roles, you could be looking at anything from $25 – $40K depending on the role and your experience. 

When it comes to median earnings for marketers with a bachelor’s or master’s degree, we can get a bit more specific. Recent statistics from Zippia show us that $69,993 p/a is the average for bachelor’s degree holders and $80,365 p/a for master’s degree marketers. 

Image sourced from Zippia.com

Marketing Degree Pros and Cons

So, the question we asked above was “Is a marketing degree worth it?” Yet, in truth, it’s not a simple yes or no answer. The question you need to ask is “Is a marketing degree right for me?” Here’s a summary of the pros and cons that might give you some answers.  

Pros

  • Degree holders have better job prospects and higher earnings potential in marketing
  • You can study highly specific skills with the right courses
  • Gain soft skills like communication and collaboration

Cons

  • High time and money investment required 
  • Diminishing salary returns at higher levels
  • Can be a restrictive environment for self-starters and entrepreneurs

What are Marketing Degree Alternatives?

If you want to stick with education but don’t want to invest four years into a degree, then accredited online courses can provide an alternative. This can be your best choice if you wish to upskill in a specific area like running conference calls from Canada

If higher education really isn’t your thing, the other option is gaining experience. Some businesses prefer internships and training programs for entry-level roles. This allows them to train marketers “their way” rather than re-training someone with more experience.  

Free to use image from Unsplash

How to Decide if a Marketing Degree is Right for You

Ultimately, choosing to do a marketing degree depends on your goals, your preferences, and your talents. Consider all three factors before making your choice. 

Career Goals

Do you want a management position that needs marketing knowledge? What areas of marketing interest you? What skills do you already possess? Answering these three questions will help you define your career path. That will narrow down your course choices. 

If you want to get better at selling small business phone systems in Vancouver, you don’t need a four-year course for that. If you want to develop into high-level marketing roles, then you want that degree. 

Personality

You don’t need a specific personality type to work in marketing. Your personality and interests might determine what area of marketing would suit you best though. For example, if you’re outgoing and creative then public relations or social media management might be for you.    

Investment & Return

Money isn’t everything. But, if you’re going to put the resources into getting a degree, you want to know that you’ll get some return on your investment. From the figures we quoted above, it seems the “optimal” qualification in terms of salary return vs. time and money investment is a bachelor’s degree. 

Average earnings for marketers with a master’s qualification were only $10k higher. This suggests that you’re not really getting a significant financial return for the additional investment. Of course, if that master’s leads to your dream job, you might see it differently.  

Final Thoughts: Forge Your Own Path

Is a marketing degree worth it in 2023? The short answer is yes. Whether that means a marketing degree is right for you, we can’t tell you. Hopefully, though, this guide has given you the information you need to make that choice. 



Source link

Continue Reading

Trending

en_USEnglish