A lot of research and planning goes into selecting the right customer data platform. But once you’ve decided on a CDP to implement, you have to...
“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference....
Today, global digital services consultancy Infosys announced it will acquire German-based consulting agency oddity. In addition to expanding the reach of Infosys’s client base in Europe...
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent...
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Agile marketing only...
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site...
Websites, like any asset, can become more valuable over time. A website can appreciate, or it can depreciate. To get a high-value website to appreciate even...
Updated April 21, 2022 No matter how far you’ve come in your content marketing career, you might wish you understood specific strategies, tactics, or skills more deeply....
Enterprise CDP ActionIQ has announced a partnership with data collaboration and clean room provider InfoSum to enable brands and publishers to enrich their own first-party data...
