As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to...
Online course creators take a video and upload it to an online service or video hosting platform where it is stored for later use. Video content...
Left to right: NBCUniversal’s Krishan Bhatia, Ashley Schapiro of American Eagle and Anzu’s Itamar Benedy. Image: IAB. Brands are tip-toeing into immersive VR experiences, also known...
To create a successful video marketing strategy, you need to create many videos. This is easy to figure out. The tough part to figure out is...
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You may have heard the old saying “patience is a virtue,” meaning waiting for something without getting discouraged is a great quality to have. However, for...
Zendesk, the customer service and CRM suite, is taking more public criticism from JANA Partners LLC, a significant shareholder in the platform. Following a savage and...
Businesses have been using digital marketing to grow their brands online for over two decades now, and it doesn’t look like that will change anytime soon....
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Do you take a good, hard look at your team’s marketing strategy every year?
Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new...
Many content marketers are asked to do more without getting more resources. With audience attention harder to capture than ever, how can a creative content team...