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Benefits Of A Video Hosting Platform

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Benefits Of A Video Hosting Platform


Online course creators take a video and upload it to an online service or video hosting platform where it is stored for later use. Video content is stored on the hosting service’s servers, where users are given the option of embedding code or links, which allows others to interact with the content.

What are the benefits of using a professional hosting platform?

For publishers and organisations to upload, manage and distribute video content, they need a platform to host on. Having the video content organised in one system makes the workflow significantly more efficient.

Even though companies can configure and handle their hosting, this is an added task, which means they miss out on expert advice and experience available from professional platforms.

Benefits Of A Video Hosting Platform

Vdocipher

Vdocipher provides enterprise-grade security to protect your videos. You can provide password protection to restrict access or provide user-based authentication. You can add watermarks to your videos to prevent illegal downloads. If you have any specific requirements for video encryption, we can provide that too. Other crucial video hosting features of Vdocipher are:

Panopto

Among the top video hosting services available to businesses in Panopto. Panopto offers video production and hosting services in addition to video management and sharing. Among the features of Vidyard are video analytics and security, as well as integration with other apps

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Video marketing companies use Panopto to connect with their audiences and generate leads before closing sales.

Several security features are available, including password protection, SSO login, and IP protection.

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Brightcove

Video hosting platform Brightcove has offered private video hosting services since 2004. There are thousands of users across 70 countries using the platform, and it helps with video marketing on the Internet.

Broadcasts, publishing, marketing, and enterprise communications are just some of the solutions available from Brightcove Media.

The main features of the company are:

  • Content Management
  • Video Library Management
  • Live Events Streaming
  • Ingest and Transcoding
  • Advertising

Vidyard

With Vidyard, you can create a video experience tailored to your preferences and connect with other users across the globe. Using online videos to drive revenue for businesses is a way for technology to transform how businesses communicate.

Vidyard’s main advantages

  • Streaming quality reports tracking of viewers are among the analytics in-depth viewers can access
  • Your video library can be showcased in video hubs and playlists that serve as an internal team resource.
  • Integration to various platforms
  • Analytics for viewers such as Streaming Quality Reports and Viewer Tracking Embed restrictions

Wistia

Wistia was founded in 2006 and offered video hosting services. They assist businesses with leveraging their video content for marketing purposes. More than 500,000 companies are using their services in more than 50 countries.

Wistia offers a wide range of benefits, including

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  • It allows users to add metadata to videos such as Title, Description, Tags, etc. This makes it easier for Google bots to find and index your videos.
  • You can incorporate Call To Actions into your videos using Wistia. Embedding CTAs into sales or informational pages is a great way to increase conversions.
  • It is ad-free. Video watching is hassle-free since no ads interrupt the video during playback.
  • A heatmap feature in Wistia helps you see how your videos are being viewed.
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Choose the Best

Multiple factors, including a budget, video goals, and what features you need, go into choosing the right video hosting platform. Combining these video hosting platforms only enhances the entire video marketing strategy. A private video hosting service is the right choice if you wish to protect your content from unauthorised viewing. Based on how secure you want your content to be and what the purpose of the video is, you can pick the best video hosting solution for your business.

To put it simply, video hosting platforms are all about providing creators with an easier process to create online courses. That purpose alone is enough to make the service worth your while if you plan on creating any sort of online course or tutorial.

Sign up for a free trial (30 days) at Vdocipher if you are not sure which platform to choose and enjoy features like multi-level user access, custom video  thumbnails, firewall friendliness, DRM Security, or a powerful CDN and clear analytics

Get started now.



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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

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The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

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Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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