Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.
This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found....
YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than...
Media buying is an important process for almost any business, with paid online advertising, TV advertising, audio advertising, out-of-home advertising and more being crucial aspects of...
Artificial intelligence has undergone remarkable changes in recent years. Businesses are using AI integration increasingly to automate their business processes and other relevant tasks. With ChatGPT...
Balancing the cuteness of puppies with hard-hitting advocacy to shine a light on animal suffering and inspire people to drive meaningful change takes real content expertise....
The above KPIs can help you show your progress, but it requires the right methods and data tracking. To help you get started, consider the following...
Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality...
Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy,...
As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you...