Today’s decision by Russia to ban Instagram doesn’t just block some 80 million users, but also cuts them off from the world outside Russia, as Instagram...
I buy companies, and I start by identifying what offer is going to be ideal to increase cash flow and have the company pay for itself....
Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than coffee. Ray-Ban is more than a pair of sunglasses.
A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands...
In the digital age, many processes and tasks occur online. From studying to working, there are so many digital skills that make everyday tasks a piece...
Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside...
Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a...
SEO is critical for every business that wants to gain exposure online. Paid ads will continue eating into your profit as time goes on. SEO offers...
Without changing a word, you can make your content easier to consume. Don’t expect a thank-you note. But do look for signs your audience appreciates the...
If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors...