Today’s decision by Russia to ban Instagram doesn’t just block some 80 million users, but also cuts them off from the world outside Russia, as Instagram CEO Adam Mosseri pointed out in a tweet.
The decision comes as retaliation against a change of platform policy by Meta, allowing Facebook and Instagram users in some countries to call for violence against Russian soldiers in Ukraine, as well as against Vladimir Putin and Belrusian President Alexander Lukashenko. Threats against Russian civilians remain banned.
YouTube remains as a social channel still operating in Russia, although it has paused all monetization programs for Russian users.
Read next: Let’s take a look at RU YouTube
Why we care. It’s surely the case that most companies and most marketers feel that this is not the best time to be engaging with Russian audiences. So the potential for Instagram campaigns in that part of the world is surely not going to be missed.
What we care about is yet another source of independent information being blocked. Not everything on Instagram may be accurate, but at least it’s not created by Russian state information sources.