Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform...
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and...
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t...
Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. Infutor’s Total...
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.
The e-commerce and retail industry is constantly evolving, with new trends emerging every day. One of the most recent ones combines marketing directly with shopping, called...
A content marketing strategy based on the buyer’s journey isn’t enough. Why? First, prospects often encounter content from your brand that the content marketing team didn’t...
For any business to be relevant in today’s world, a strong digital presence is a must-have. Our phones are the portals through which we access information...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are...