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10 Best Content Creation Software For Small Business and Startups

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10 Best Content Creation Software For Small Business and Startups

For any business to be relevant in today’s world, a strong digital presence is a must-have. Our phones are the portals through which we access information about everything and everyone around us, including our favorite brands. How will you get your audience involved in this world of likes, shares, and follows? The answer is content creation.

Why is content creation important for your business?

Content creation is not only the cornerstone of any successful marketing strategy; it’s also a way to drive traffic to your website. It’s not a secret that many people shy away from blogs and websites that don’t have regular updates posted on them. Regularly posting a blog on your website can increase search engine rankings and improve user experience. Plus, you can use content to help attract new customers, convert current ones into repeat buyers and keep your brand at the top of people’s hearts and minds. According to recent statistics, over 57% of marketers have turned into content creation as the primary strategy of promoting their businesses, mainly through engaging material with a unique identity. Content is the lifeline of your social media presence. It’s what keeps people coming back and engaging with your brand. Without it, you’re just another business in a sea of brands clamoring for attention. The most important part of content creation is defining your brand’s voice. It’s important to remember that while you want to be conversational and friendly, no one wants to talk to a chatty intruding person.

Why should you use tools?

Content creation tools are becoming more accessible to businesses across all industries.

Businesses that rely on content marketing can now create compelling visuals, such as infographics and video, with a few clicks of the mouse. We are in a world where content is king. So, as a business owner, you should be creating blog posts regularly to draw a web presence. But if you have other work to do, it’s not always easy to find time to create content. That’s where content creation tools come into play! When you automate your content creation, you can focus on more strategic tasks like social media marketing and SEO. Budget restrictions also come into play, especially when you can’t afford to produce physical advertising materials such as flyers, tarpaulins, billboards, or hire professional graphic designers.

This article will help you find content creation tools that will help you improve your efficiency and effectiveness in producing advertising materials that are unique to your business. Here are the ten best content creation software perfect for startups and thriving businesses.

1. Icons8 Mega Creator

Icons 8 is one of the top software tools in creating any kind of graphical content that you need. It features a whole set of templates, tools, and customizing features that can really help in making your content unique and faithful to the identity of your business. You can use this tool to create quick-cut, efficient, and easily-digestible content in your social media accounts as there are several templates for you to choose from in creating the content you need. This is especially useful in social media stories, wherein people need popping graphical content and in-a-nutshell presentation to stick in their minds, for these stories pass through their feeds real quick. Icons8 Mega Creator has a whole host of templates to choose from and customize for your social media story to pop out and display the uniqueness of your company.

2. Removal.ai

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Removal.ai offers the best solution for a very specific yet troublesome problem of removing image background. It automatically identifies the subject of your photo and impeccably extracts it from the background in less than 5 seconds. Whether you want foreground or background removal, this tool has got it covered, and with all the editing tools to boot! You can add text, even more design, and, of course, new backgrounds. If you think the spoils stop there, then you may be even more into the fact that Removal.ai can process up to a thousand pictures and images at the same time. It is a no-brainer that you employ Removal.ai in your work scheme if you plan to improve your productivity and save valuable energy.

3. Erase.bg

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If you are an inspiring e-commerce salesman or are planning to shift your business’ prospects to include digital channels, you will be faced with many graphic design duties. Everything from profile pictures, E-signatures, social media posts, and your company’s logo, if you are not design-savvy when you start out, then your business will flop indefinitely. Yet you do not have to scour for a designer or illustrator and pay them to do the work for you. With Erase.bg, do all the work yourself and expand your creativity in the process! Erase.bg offers a photo editor, versatile exporting tools, and a slick background remover that will accurately do the tedious process of pasting the same subjects and logos onto different documents for you. It is great for developers, business owners, and designers alike, and you can be assured of quality results with Erase.bg making sure that you have the same resolution to your image that you arrived with.

4. Pixelixe

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Pixelixe is a great application that anyone can use. It offers all the basic editing tools you need in an image editor. It lets you easily export your images in various file types, including gif, jpeg, png, and different image sizes that best fit your every graphic content need. It makes it easy to create aesthetically pleasing images without being too complicated for the average user. Pixelixe also offers a range of digital marketing services and specializes in creating compelling imagery. They believe that every image, logo, or website is a brand and should be treated as such. Pixelixe has a team of professional graphic designers who are experts at creating visual content for any purpose that works across platforms to create custom designs that will ignite your audience’s imagination and enhance their emotions towards your brand.

5. Pixelied

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Pixelied is one of the premier websites that can provide you with an all-in-one experience for creating and curating your own content. It prides itself in creating professional-looking and aesthetically-pleasing content in just three steps: upload any photo, add any text/graphic/logo/borders, and export. This workflow convenience allows content creators to easily pump out graphical content without the tediousness of the process and the cost of hiring professionals. The software tool also boasts a simple yet engaging user interface that is friendly to a broad range of content creators; from the design newbies to the veterans, all of them can have any tool at their disposal to materialize their branding vision. Pixelied also has a wide variety of pricing options that you can choose from that correspond to your budget needs, which range from free (with limited features) to a $ 100-lifetime usage that grants you access to its myriad of functions and features.

6. Text Blaze

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Text Blaze is one of the unique browser extensions for any content creator, as it can speed up your writing process in creating blogs/reports or make your chat response more consistent than ever. Though it may seem challenging at first due to the first programming lessons you need to take before using it, the payoff is massive as it can automatically do the work for you by filling in tedious details and automated responses that businesses use to deal with manually. Social media marketers can use this tool by allowing them to have any of their descriptions and introductory phrases at a click of a button. It can also be adjusted to any parameters that a content creator may like (time of day, promotional periods, different recipients, and the likes), making it highly flexible and easy to use once set properly.

7. AI Writer

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As a content creator, it is challenging to produce quality work consistently. It doesn’t matter if you’re an experienced copywriter or just starting—the task of coming up with new and relevant daily content is tedious and time-consuming. The emergence of AI has made it possible for companies to automate various tasks. One of the most significant developments in this field is the AI writer. It can take human-written content and replicate it, matching or exceeding the quality of its human counterpart. This technology has been used effectively in the financial industry, where readers are exposed to a massive amount of data daily. But, it also works in other areas, such as marketing. By using an AI writer, companies can automate some of their content creation processes, which will allow them to save time and money. AI Writer changes the way writers approach the art of writing. An artificial intelligence writer is a tool that can help in guiding and writing articles for you—giving you time to rest while the program is writing or rewriting your article, improving the quality of your articles and blog posts. This way, you will not need to make any changes in the text and thus save your time and efforts.

8. DesignStripe

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DesignStripe is one of the most innovative tools out there for content creators, as it features a unique feature in their production of graphical output for your business to use. The main draw of this tool is the simplicity of its mechanism: the interface consists of sliders that let you control various parameters of your intended design, such as how much detail shall be in the content, the variety of colors it features, the level of its complexity, and so much more. It also features tools other than the sliders that let you choose the elements found in the design, which gives you full control as to which ones to put and which ones to eliminate. DesignStripe quickly lets you produce quality, eye-catching content that is easy to create and is fully controlled by you.

9. DrawKit

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DrawKit contains an extensive database of illustrations and elements that you can use in your designs. Its library also keeps getting bigger as it is continuously updated every day. The prices range from free to use to around $10. Each can be downloaded as a specific pack to help you distinguish what the elements are for. Apart from the existing database with millions of available illustrations to get, you can also request their pool artists to create your vision into reality. This feature helps your business to be distinguished from the rest as before, as you will be the only one using your requested illustrations.

10. Grammarly

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Grammarly is the world’s most advanced grammar checker, helping people communicate more effectively. Grammarly runs in your web browser, and you can use it on any website (including Facebook, Instagram, Twitter, and the likes). This app is a useful tool for writers, especially those who blog regularly, as it can help them write with clarity and purpose. Grammarly is a powerful tool in your writing arsenal as it can correct more than 250 types of grammatical mistakes, including punctuation, spelling, and subject-verb agreement issues. It has an integrated artificial intelligence that underpins its proofreading technology and constantly learns and improves its ability to detect errors.

Over millions of writers worldwide have benefited from this app, and it has become a trusted name in the proofreading industry. And for a good reason; it makes everyone’s writing better.

Takeaway

Content creation is a necessary part of every business. Although some require a budget to be fully utilized, it helps get the job done quickly and easily, giving content creators more time to focus on what matters – creating amazing content for their audiences. In addition to it being essential to your business, content creation can also be a daunting process. However, you’ll find that it’s easier than you think with the right tools and techniques. When launching a new blog or improving your existing one, these tools can help you write content more effectively and efficiently. These tools aren’t just for beginners. They are also helpful for everyone interested in creating quality content without wasting time. If you want to make the most engaging content possible, these tools will help you do that.


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Top 3 Strategies for Success

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Top 3 Strategies for Success

With the advent of e-commerce, manufacturers have unprecedented opportunities to expand their reach, streamline their operations, and enhance profitability. Amidst this digital revolution, adopting Manufacturing Execution Systems (MES) is pivotal in optimizing production processes, quality control, and resource management.

As the lines between traditional brick-and-mortar sales and online commerce continue to blur, manufacturers increasingly realize the need to adapt and thrive in this new digital landscape. This article explores the top 3 strategies manufacturers can employ to succeed in e-commerce.

Manufacturing Execution Systems (MES)

MES (Manufacturing Execution System) is specialized application software designed to solve the tasks of synchronization, coordination, analysis, and optimization of production output within any production. MES systems belong to the class of shop floor-level management systems but can also be used for integrated production management at the enterprise as a whole.

MES collects and analyzes production processes, product demand, and inventory data. This allows manufacturers to adapt more quickly to changes in the market, reconfigure production to meet current requirements, and closely monitor trends. As a result, manufacturers can more easily predict and meet customer needs, which helps increase online sales.

MES helps in maintaining accurate inventory records and managing inventory turnover. This avoids overstock or shortages, which can affect a company’s ability to meet online demand and maintain customer service levels.

Manufacturing Execution Systems (MES) enhance transparency and automate operations, reducing human errors and operational costs. Integrating Manufacturing CRM streamlines customer data, allowing manufacturers to tailor products, respond to market changes, and offer competitive prices in online stores. The synergy between MES and CRM creates an agile manufacturing environment, optimizing efficiency and customer satisfaction.

Content Marketing

Kapost’s research shows that companies in the B2B segment that blog get 67% more leads on average than companies that don’t. However, it’s worth remembering that content marketing requires a lot of resources to prepare and regularity in publishing it. This content can be, for example, brand identity and E-commerce logo, articles and videos, webinars, research, and interviews.

The content should help solve a specific problem to create the image of an expert and thus influence the decisions of potential customers. The topics discussed should not be chosen randomly. A little research in Google Trends will help select the main topic, discussion areas in the video, phrases, and words that should be included in the article. Publishing content based on such a prepared analysis allows you to achieve high positions in search engines. It provides a good user experience for customers looking for answers to product/service questions, comprehensively covering the subject matter.

The benefits of this e-commerce strategy are free traffic, increased user confidence, and the creation of an expert image.

Content marketing is a form of promotion that requires patience and time. Its effects will also depend on the quality of thecontent itself, its optimization, and promotion methods. No specific terms can be specified here.

YouTube channels as a form of content marketing

You can discuss your production process and show and test products on your YouTube channel. If someone is looking for information about a product and is unsure which brand to choose, they will likely find your video and maybe make a purchase. Remember to choose a title that matches the search query and prepare a video description with product links. You can send out an email to announce when new videos are released. Whenever you have particularly compelling videos, you could also promote them via texting notifications to drive even more traffic.

Utilize user-generated content and social media

Not utilizing the content that your users generate is a huge issue. This is because it’s not easy to refresh an e-commerce website and keep it alive. But photos and videos taken by real customers are great for this purpose.

Adding a “widget” that connects your online store’s website to its official social media accounts brings significant benefits. These include revitalizing your social media accounts, increasing your credibility as a manufacturer, inspiring other customers to buy, and encouraging repeat purchases.

Snapchat Planets

Snapchat’s “Planets” feature provides a unique and interactive way to engage with your e-commerce store’s audience. Here are some creative ideas on how to leverage Snapchat Planets to create engaging content:

  • Virtual Store Tours: Use the AR feature to create a virtual tour of your store. Each planet can represent different sections or categories of your store. For instance, one planet could showcase your latest collection, another could highlight bestsellers, and another could offer exclusive deals.
  • Product Launches: Announce new product launches by creating a cosmic journey. Users can travel from one planet to another, each unveiling a new product with engaging visuals and detailed descriptions. This creates a sense of excitement and discovery around new arrivals.
  • Interactive Shopping Experience: Create interactive shopping experiences where users can explore products in a fun and engaging way. For example, users can navigate through different planets to find hidden discounts or special offers, making shopping more interactive and rewarding.
  • Customer Rewards and Loyalty Programs: Develop a loyalty program where users earn points or rewards by exploring different planets. Each planet can offer unique rewards, such as discounts, free samples, or exclusive access to new collections. This gamifies the shopping experience and encourages repeat visits.
  • Themed Campaigns: Align your marketing campaigns with planetary themes. For instance, during holiday seasons, you can create a holiday-themed planet where users can find special holiday deals, gift ideas, and festive content.

By leveraging Snapchat Planets, you can transform your e-commerce store’s content into a captivating and interactive experience that keeps your audience engaged, entertained, and coming back for more.

Use newsletters to captivate your target audience

Newsletters can strengthen the connection with the consumer and demonstrate that shopping with you is safe and profitable. Remember that the more personalized the message, the more effective it will be. It should contain a call to action (CTA), such as a button that redirects to products.

Don’t forget to put a box to check for consent to process personal data when subscribing to the newsletter. Also, add an option to unsubscribe from the newsletter in each email.

A regular email account is not adapted for the newsletter, so do not use your everyday email address. This way, you risk being blacklisted by spam filters. The benefits of newsletters are optimizing advertising costs, increasing loyal audiences from different channels, and building mutually beneficial relationships with partners.

Print and PDF Channel

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In the digital landscape, the significance of Print and PDF channels cannot be underestimated for manufacturers engaging in e- commerce. The tactile experience of print offers unique psychological advantages, enhancing comprehension and retention, which are vital for technical manuals and complex product details. PDFs merge this benefit with digital accessibility, ensuring wide reach while maintaining format integrity. This dual-channel approach not only caters to diverse consumer preferences but also bolsters marketing efforts, making technical content more engaging and understandable. Utilizing catalog software further streamlines the integration of Print and PDF channels into e-commerce strategies, enhancing product presentation and distribution efficiency.

Contextual advertising: Google Ads

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If you want the advertising you invest in to have an immediate effect, it’s worth turning to Google Ads. Google displays paid ads in search results and on Google’s network of partners (on-site ads in the form of banners).

You bid when you search for a keyword for which advertisers have set up a campaign. The search engine determines who will appear in the search results and at what position. When assigning bids, the quality of the landing page, the quality of the ads, and the stated maximum bid per click are all considered.

To start setting up your campaign, simply login to your Google Ads account. Using the service is free, and you’ll find plenty of online tutorials on creating a campaign. However, you may find that it won’t generate valuable traffic if you don’t set it up optimally. Your budget will be wasted on clicks that won’t lead to conversions. This is why most companies resort to the help of agencies, including specialized agencies.

There is probably no industry in which Google Ads campaigns cannot be used. However, advertising can be moderately profitable if there is a lot of competition in the industry and margins are low.

The benefits of this e-commerce strategy are large audience reach, the ability to get the target audience as accurately as possible, and very detailed statistics on results.

The effect of launching a campaign should appear almost immediately. A properly set up campaign will increase traffic to the website. By systematically optimizing the campaign, you can achieve much better results.

You also can use paid Facebook Ads post promotion. It is important to pinpoint your target group, but how do you do it? A popular way is to draw up a customer portrait, that is, to make a collective image of your customer.

This considers age, gender, income level, location, interests and hobbies, and online behavior. Such a person will display a group interested in your services or goods.

Implement personalized product selections

Recommended product block and cross-selling are very powerful internet marketing strategies. In addition to the recommended product block, which shows the analogs of the product being viewed, it is worth paying attention to the website’s functionality.

As a rule, the products in the “You may also like” block are selected based on the pages previously viewed by the customer, his previous purchases on the website, as well as what was purchased by other customers with similar tastes. If this functionality is implemented technically sound, it can lead to additional items added to the shopping cart. “You may also like” block partly acts as an alternative to the advice of a specialist or consultant.

With blocks for cross-selling related products is a similar situation. Usually, in them are placed products from the same product line, collection, or simply those that perfectly match the product being viewed. You can use AI-powered live chats to proactively engage in customer conversations and suggest products based on their behavior.

Conclusion

E-commerce for manufacturers is a vast field, and in this article, we have presented the most popular and most effective forms of selling online. Remember, no effective e-commerce strategy exists. Each industry and business will have specifics. Try combining the above mentioned e-commerce strategies to maximize your chances of success and increase your profits.

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Why Even Crushing Content Failures Aren’t Mistakes

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Why Even Crushing Content Failures Aren’t Mistakes

Did you follow the Apple iPad Pro content debacle?

Here’s a quick recap. A recent online ad for the new iPad Pro showed a large hydraulic press slowly crushing various symbols of creativity. A metronome, a piano, a record player, a video game, paints, books, and other creative tools splinter and smash as the Sonny and Cher song All I Ever Need Is You plays.

The ad’s title? “Crush!”

The point of the commercial — I think — is to show that Apple managed to smush (that’s the technical term) all this heretofore analog creativity into its new, very thin iPad Pro.  

To say the ad received bad reviews is underselling the response. Judgment was swift and unrelenting. The creative world freaked out.

On X, actor Hugh Grant shared Tim Cook’s post featuring the ad and added this comment: “The destruction of the human experience. Courtesy of Silicon Valley.”

When fellow actor Justine Bateman shared the Tim Cook post, she simply wrote, “Truly, what is wrong with you?” Other critiques ranged from tone-challenged to wasteful to many worse things.

Actor Justine Bateman shared Tim Cook’s post on X, which featured the ad, and added this comment: "Truly, what is wrong with you?".

A couple of days later, Apple apologized and canceled plans to air the ad on television.

How not-so-great content ideas come to life

The level of anger surprises me. Look, the ad does show the eyeballs on an emoji-faced squishy ball popping under the plates’ pressure, but still. Calling the ad “actually psychotic” might be a skosh over the top.

Yes, the ad missed the mark. And the company’s subsequent decision to apologize makes sense.

But anyone who’s participated in creating a content misfire knows this truth: Mistakes look much more obvious in hindsight.

On paper, I bet this concept sounded great. The brainstorming meeting probably started with something like this: “We want to show how the iPad Pro metaphorically contains this huge mass of creative tools in a thin and cool package.”

Maybe someone suggested representing that exact thing with CGI (maybe a colorful tornado rising from the screen). Then someone else suggested showing the actual physical objects getting condensed would be more powerful.

Here’s my imagined version of the conversation that might have happened after someone pointed out the popular internet meme of things getting crushed in a hydraulic press.

“People love that!”

“If we add buckets of paint, it will be super colorful and cool.”

“It’ll be a cooler version of that LG ad that ran in 2008.”

“Exactly!”

“It’ll be just like that ad where a bus driver kidnaps and subsequently crushes all the cute little Pokémon characters in a bus!” (Believe it or not, that was actually a thing.)

The resulting commercial suffers from the perfect creative storm: A not-great (copycat) idea at the absolutely wrong time.

None of us know what constraints Apple’s creative team worked under. How much time did they have to come up with a concept? Did they have time to test it with audiences? Maybe crushing physical objects fit into the budget better than CGI. All these factors affect the creative process and options (even at a giant company like Apple).

That’s not an excuse — it’s just reality.

Content failure or content mistake?

Many ad campaigns provoke a “What the hell were they thinking?” response (think Pepsi’s Kendall Jenner ad or those cringy brand tributes that follow celebrity deaths).

Does that mean they’re failures? Or are they mistakes? And what’s the difference?

As I wrote after Peloton’s holiday ad debacle (remember that?), people learn to fear mistakes early on. Most of us hear cautionary messages almost from day one.

Some are necessary and helpful (“Don’t stick a knife in a live toaster” or “Look both ways before you cross the street.”) Some aren’t (“Make that essay perfect” or “Don’t miss that goal.”)

As a result, many people grow up afraid to take risks — and that hampers creativity. The problem arises from conflating failure and mistakes. It helps to know the difference.

I moved to Los Angeles in 1987 to become a rock ‘n’ roll musician. I failed. But it wasn’t a mistake. I wasn’t wrong to try. My attempt just didn’t work.

Labeling a failed attempt a “mistake” feeds the fears that keep people from attempting anything creative.

The conflation of failure and mistakes happens all too often in creative marketing. Sure, people create content pieces (and let’s not forget that there are always people behind those ideas) that genuinely count as mistakes.

They also create content that simply fails.

Don’t let extreme reactions make you fear failures

Here’s the thing about failed content. You can do all the work to research your audience and take the time to develop and polish your ideas — and the content still might fail. The story, the platform, or the format might not resonate, or the audience simply might not care for it. That doesn’t mean it’s a mistake.

Was the Apple ad a mistake? Maybe, but I don’t think so.

Was it a failure? The vitriolic response indicates yes.

Still, the commercial generated an impressive amount of awareness (53 million views of the Tim Cook post on X, per Variety.) And, despite the apology, the company hasn’t taken the ad down from its YouTube page where it’s earned more than 1 million views.

The fictional Captain Jean Luc Picard once said, “It is possible to commit no mistakes and still lose. That is not weakness. That is life.” The Apple ad turns that statement on its head — Apple made many mistakes and still won a tremendous amount of attention.

I’m not suggesting that people shouldn’t criticize creative work. Constructive critiques help us learn from our own and others’ failures. You can even have a good laugh about content fails.

Just acknowledge, as the Roman philosopher Cicero once wrote, “Not every mistake is a foolish one.” 

Creative teams take risks. They try things outside their comfort zone. Sometimes they fail (sometimes spectacularly).

But don’t let others’ expressions of anger over failures inhibit your willingness to try creative things.

Wouldn’t you love to get the whole world talking about the content you create? To get there, you have to risk that level of failure.

And taking that risk isn’t a mistake.

It’s your story. Tell it well.

Subscribe to workday or weekly CMI emails to get Rose-Colored Glasses in your inbox each week. 

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Cover image by Joseph Kalinowski/Content Marketing Institute 



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The Future of Content Success Is Social

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The Future of Content Success Is Social

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are.

We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors missed?” How can I put them in?” AND “How can I do everything just slightly better than they can?”

Then they do the same, and it becomes a cycle of beating mediocre content with slightly less mediocre content.

When I looked at our high-ranking content, I felt uncomfortable. Yes, it ranked, but it wasn’t overly helpful compared to everything else that ranked.

Ranking isn’t the job to be done; it is just a proxy.

Why would a high-ranking keyword make me feel uncomfortable? Isn’t that the whole freaking job to be done? Not for me. The job to be done is to help educate people, and ranking is a byproduct of doing that well.

I looked at our own content, and I put myself in the seat of a searcher, not an SEO; I looked at the top four rankings and decided that our content felt easy, almost ChatGPT-ish. It was predictable, it was repeatable, and it lacked hot takes and spicy punches.

So, I removed 80% of the content and replaced it with the 38 questions I would ask if I was hiring an SEO. I’m a 25-year SME, and I know what I would be looking for in these turbulent times. I wanted to write the questions that didn’t exist on anything ranking in the top ten. This was a risk, why? Because, semantically, I was going against what Google was likely expecting to see on this topic. This is when Mike King told me about information gain. Google will give you a boost in ranking signals if you bring it new info. Maybe breaking out of the sea of sameness + some social signals could be a key factor in improving rankings on top of doing the traditional SEO work.

What’s worth more?

Ten visits to my SEO RFP post from people to my content via a private procurement WhatsApp group or LinkedIn group?

One hundred people to the same content from search?

I had to make a call, and I was willing to lose rankings (that were getting low traffic but highly valued traffic) to write something that when people read it, they thought enough about it to share it in emails, groups, etc.

SME as the unlock to standout content?

I literally just asked myself, “Wil, what would you ask yourself if you were hiring an SEO company? Then I riffed for 6—8 hours and had tons of chats with ChatGPT. I was asking ChatGPT to get me thinking differently. Things like, “what would create the most value?” I never constrained myself to “what is the search volume,” I started with the riffs.

If I was going to lose my rankings, I had to socially promote it so people knew it existed. That was an unlock, too, if you go this route. It’s work, you are now going to rely on spikes from social, so having a reason to update it and put it back in social is very important.

Most of my “followers” aren’t looking for SEO services as they are digital marketers themselves. So I didn’t expect this post to take off HUGLEY, but given the content, I was shocked at how well it did and how much engagement it got from real actual people.

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