“Build versus buy” in the context of technology marketplaces is a long-running debate. At Real Story Group, we see this debate getting revisited for marketing tech stacks,...
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand...
Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online...
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still...
Can content be epic if the content experience isn’t? Quality content is great, but it’s only one part of your audience’sexperience. We asked the experts presenting...
SparkPost, the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, released its annual email benchmark report, titled Email in 2022:...
Digital asset management software, often called DAMs, are marketing platforms that store, organize and make useful an organization’s entire library of digital assets. A DAM is...
Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. During the...
Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...