Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for...
Rubicon Project and Telaria today announced an agreement to combine in a stock-for-stock merger. Rubicon Project and Telaria are listed in the New York Stock Exchange:...
Preparing to launch a new social media marketing campaign can be a daunting task. The first big hurdle you have to tackle is figuring out what...
Smart today announced the acquisition of the LiquidM DSP. Smart until now worked on the supply side only, but with this acquisition it will move also...
Google Search Console has been updated with the ability to report more accurately on indexed pages in the Index Coverage report. This update actually occurred on...
This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in...
Google continues to update reports in Search Console with fresher data. First it was Search data, now Google is giving the same treatment to Discover data....
A beginner’s guide to breaking out of simple Display campaigns and exploring Gmail ads. Google offers a vast variety of campaign types and is continuously developing...
Are Facebook PPC campaigns worth it in 2020? Are they a good fit for targeting your audience? Fair question, taking into consideration all the Facebook drama happening...
Pinterest is introducing a new tool to help marketers keep up with the top US search terms on the platform. Currently in beta, Pinterest Trends provides...