As a marketer, you might’ve heard coworkers talking around the water cooler about how email marketing is dead. It’s been a common concern for many marketing...
“Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs)...
“Knock, knock!” “Who’s there?” “Happy Birthday Jonas! Here’s your gift of cakes & flowers xoxo.” Now imagine if an email with a similar subject line landed...
I’m a lucky content creator. Why? Well, for many reasons. One of the biggest involves working as part of a remarkable strategic content team that includes...
At this point in time, it’s becoming quite obvious that generative AI isn’t going anywhere. In fact, the market’s projected to reach $126.5 billion by 2031,...
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As the healthcare industry becomes increasingly digitized, healthcare organizations are increasingly turning to Customer Relationship Management (CRM) software and email marketing tools to engage with healthcare...
Many enterprises never built the all-important bridge between content marketing and sales operations. Almost two-thirds (64%) of enterprise marketers say they struggle to communicate across business...
How to generate a snapshot SEO report in seconds with Domain Overview Time. Resources. No matter the day, month, year, or algorithm update, these are 2...
To a prospect seeking out a new service provider, the process can be a little overwhelming. It’s easy to wonder: Who are the real people behind...