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Top 12 Digital Marketing Trends in 2023 You Should Know

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Top 12 Digital Marketing Trends in 2023 You Should Know

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends.

But, as digital marketers or business owners, it can get a little challenging to catch up with everything happening so fast.

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023.

From advances in AI to leveraging content marketing and influencer collaborations, these strategies have the potential to amp up your marketing efforts and build a winning digital marketing strategy for your business.

So let’s take a deep dive into each one of them and help you become more strategic about how best to capitalize on modern technologies!

12 Top Digital Marketing Trends

Here is a list of the top digital marketing trends with  detailed insights you need to pay attention to in 2023:

1. Artificial Intelligence & Machine Learning

The use of AI and machine learning is probably the most popular trend, which is gaining traction in digital marketing at the moment.

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With algorithms controlling what social media posts you engage with, which search results surface, and even determining the ads that appear before your eyes, AI-driven marketing ensures a tailored experience for customers everywhere.

This amazing technology can help organizations optimize their marketing campaigns with predictive analytics and advanced data insights.

Plus, AI can also be used to automate mundane tasks such as content curation, customer segmentation, & personalization to facilitate better engagement with customers.

AI content creation tools such as Jasper, ChatGPT, and Midjourney are already revolutionizing how digital marketers create written content and images at 10x speed.

This is definitely going to be one of the hottest trends in advertising in the coming years.

2. Immersive Experiences

Immersive experiences are becoming an increasingly important part of digital marketing these days as they enable customers to interact with a brand on a more personal level.

Customers today don’t just want to browse through products. Instead, they look for an emotionally engaging experience that adds to their overall satisfaction.

Some of the best tools to offer immersive experiences are:

Virtual Reality – VR helps customers immerse themselves in a virtual environment and see what it would be like if the product was bought.

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Augmented Reality – AR helps customers to virtually experience the product in their own physical environment.

Using AR and VR, marketers can create interactive video ads and pop-up stores where customers can try and interact with products before buying them.

And this is exactly what happens in the metaverse. It’s a virtual world where people have digital avatars, which they can use to interact with other people and visual projections of products, play games, participate in virtual events, and buy or sell virtual assets.

This might sound unreal, but it’s all happening. As a matter of fact, brands like IKEA, Nike, and Amazon are already using AR to offer such virtual product experiences.

Immersive experiences like these create an interactive, real-world-like environment for customers to explore and gain insights about products/services, enhancing the user experience.

3. Content Marketing

Content is said to be “king” and definitely one of the most powerful digital marketing channels for engaging customers and driving conversions.

However, besides increasing engagement and conversion, content marketing is essential for another strong reason: brand awareness.

Did you know that it takes an average user 5 to 7 instances of interaction before they can remember a brand?

This is why it’s important  to consistently create high-quality content that resonates with the target audience and helps them get to know your business better.

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Content marketing should be an integrated part of any digital marketing strategy in order to build brand awareness, generate leads, and increase conversions.

In addition to traditional content such as blog posts, emails, and social media posts, marketers should also consider creating interactive content such as webinars, live product reviews, quizzes, and polls in order to increase engagement.

All of these make for an excellent customer experience and build long-term brand loyalty.

4. Chatbots & Voice Assistants

Chatbots and voice assistants are gaining prominence as they help companies provide a more personalized experience for customers.

Chatbots use AI-driven algorithms to provide personalized customer service with automated responses, while voice assistants interact with customers in a more natural way.

Both chatbots and voice assistants help organizations save time and money by automating mundane customer service tasks while providing a more personalized experience for customers.

Doing so, they help customers pass through the sales funnel in a personalized and immersive way, which ultimately helps drive more conversions.

This is why these two have become essential tools of conversational marketing in the modern digital marketing world.

5. Influencer Collaborations

Every day, you see content creators promoting clothes, accessories, tech gadgets, or any other product. Whether it’s an Instagram post, Facebook story, or a TikTok or YouTube video, you will come across such collaborations.

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What does it tell you?

It tells you that influencer marketing is an essential part of digital marketing today.

Influencers can help create buzz around a product or service on different social media platforms, attract more people to your website, and drive conversions.

How?

The explanation is simple; customers today are more likely to trust an influencer than a brand when it comes to recommendations.

This is why many brands and organizations have started leveraging influencer collaborations and making them a vital part of their digital marketing efforts.

Besides more awareness, businesses can also use influencer collaborations to get honest reviews from trusted figures in the industry before they launch their product or service.

6. Live Video/Streaming

Live streaming is yet another powerful form of digital marketing and a hot trend in the digital advertising world.

Streaming live content allows brands to engage with their customers in real time and build a strong connection with them. Plus, it also helps customers get answers to their queries and encourages more conversations around the product/service.

Brands can stream live content on various social media platforms such as YouTube, Facebook, Twitter, and Instagram. This can be in the form of product demonstrations, Q&A sessions, webinars, interviews with industry experts, and more.

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But why is it recommended?

Because the algorithm of most social media platforms pushes live content to its news feed and ranks it higher than older content.

This means it will be easier for brands to reach their target customers with live content.

And it’s not just all in theory.

Live commerce is a whole new industry that has gained huge traction in China and is slowly spreading to other regions.

In 2023, the total live commerce market in China is projected to cross $700 billion.

Imagine the impact you can have if ecommerce brands add it to their digital marketing activities.

7. Email Marketing

There may come a hundred new trends in digital advertising, but email marketing is the “never-gonna-die” classic digital strategy.

Even today, in 2023, it remains one of the most effective ways to reach customers and promote products/services.

Why? Because it’s a more direct marketing tool as compared to other tools like Google ads, sponsored posts in social media feeds, or TV ads.

Emails are highly targeted and personalized messages.

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This is why businesses (especially ecommerce businesses) use email campaigns to build relationships with customers, announce new product launches and upcoming sales, offer content upgrades, and send other personalized messages.

It is a cost-effective way to reach out to existing and potential customers, build long-term relationships, and drive more sales.

8. Omni-present Social Media Marketing

No doubt, social media has become an integral part of digital marketing.

However, just a few years ago, only Facebook was the key platform for brands.

But now, many businesses are focusing on developing an omnipresent social media marketing strategy.

This means they now try to be present on every social media platform. From Instagram to Twitter, YouTube, Snapchat, TikTok, and even Pinterest, businesses have started creating their presence on all these platforms.

This omnipresence helps brands ensure that their content reaches a wider audience and is visible in multiple places. This increases brand awareness, encourages more customer engagement, and helps increase conversion rates.

9. Short Form Video Content

It’s no surprise that video content has become one of the most popular forms of digital marketing.

But what’s different today is the type of videos being created. Users no longer want to watch long videos and instead wish to consume content in short bursts.

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This is why TikTok rose to fame and became the most popular app in 2019 and 2020.

TikTok’s popularity moved businesses towards creating short, eye-catching videos for social media marketing. These videos range from product/service demonstrations to funny skits and even customer testimonials.

However, what happened afterward is even more interesting.

After the meteoric rise of TikTok, Facebook and Instagram introduced “Reels,” and YouTube launched “Shorts.”

Why?

Simply because short videos are effective; they are great for grabbing the attention of viewers, quickly conveying a message, and engaging customers in an interactive way.

So, short video content is a hot digital marketing trend, which is here to stay!

10. LinkedIn

This might come as a surprise, but LinkedIn is now one of the most important platforms for marketing teams.

It is no longer a site for job hunting, business to business collaborations, or data collection. In fact, it has become a hub for individuals and businesses to share digital content in the form of short posts, blog posts, images, and videos.

Entrepreneurs, solopreneurs, and business profiles can use the platform to post relevant content and reach out to their target audience, build relationships with potential customers, and generate leads.

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Plus, you can direct all of your followers to your website and get free organic traffic.

So, if you have not yet started using LinkedIn for digital marketing purposes, now is the time to do it.

It’s definitely going to be one of the top trends in advertising in the near future.

11. Voice Search

With voice search becoming increasingly popular, digital marketers need to factor this in while creating their marketing strategies.

Voice search is, essentially, the process of using voice commands to search for something on the internet.

For example, if you wanted to know about a local restaurant, you would say something like, “Find me a good restaurant near me,” and the voice assistant would display the best results based on your query.

This has now become one of the most popular ways to search, and businesses must create strategies that include voice search optimization.

This means optimizing your content, website, and other marketing materials for voice search. This will help you appear higher in the results when someone uses voice search to look for something that your business offers.

12. Inclusive Marketing

Finally, there is the concept of inclusive marketing, which is becoming increasingly important for businesses.

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Inclusive marketing refers to creating content and campaigns that are sensitive to people of all backgrounds and cultures, regardless of gender, physical ability, sexual orientation, age, or race.

This is important because it allows businesses to create content that resonates with a wider audience and reach out to customers who may have felt excluded in the past.

Furthermore, it helps create an environment where everyone can feel included and accepted, which can be beneficial for businesses in the long run.

So, these are some of the most promising 2023 trends in digital advertising that businesses should look out for.

Remember, these trends will not be the same for all businesses. You should take the time to analyze your own business and create strategies that are tailored to its needs and goals.

Not sure what your business really needs? This social media certificate can help bring clarity.

Or, work with an expert and experienced digital marketing team to help make the right decisions for your business.

Either way, make sure to stay up-to-date with the latest digital marketing trends and capitalize on them while they’re still hot.


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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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