I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning.
As reflected at this month’s PegaWorld iNspire, Pega’s offerings range from back-office process automation to customer-facing real-time journey creation — all driven by AI. We sat...
The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead...
If you’re selling on Amazon, you may experience counterfeit issues or situations where your product content is changed by a third party seller. Luckily, Amazon Brand Registry provides a necessary...
Employees are quitting their 9 – 5 jobs for remote jobs that pay more and also allow them to spend more time on things they like....
Working as a reporter, not a marketing copywriter, levels up your content. It allows audiences to view your brand as a trusted resource for valuable information,...
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Informational SEO content, by...
As a marketer, you might’ve heard coworkers talking around the water cooler about how email marketing is dead. It’s been a common concern for many marketing...
“Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs)...
“Knock, knock!” “Who’s there?” “Happy Birthday Jonas! Here’s your gift of cakes & flowers xoxo.” Now imagine if an email with a similar subject line landed...