Instagram and Facebook (now known as Meta) may be owned by the same parent company, but the two social platforms are different—very different. For the casual...
As a small business, standing out on a platform as content-heavy as TikTok is daunting. With over one billion monthly active users and reigning as the...
Most Google Ad strategies and tips revolve around improving failing accounts, but there’s plenty of opportunity to grow and unlock profit when your accounts are performing...
The term “world wide web” was accurate eons ago when there were a couple thousand websites. Fast forward to today, when we’re at 1.88 billion, and...
Your company sells a product or an offering, but your branding communicates so much more than this. It communicates the value your product provides. The way...
Here’s the thing about digital marketing channels: there’s no shortage of them out there, but as a new store owner, you cannot afford to be on...
There are certain facets of marketing that have always seemed to capture more attention than others in regards to growing your business online. One of these...
In today’s digital landscape, having a robust online presence is essential for businesses of all sizes, but especially those in the local service industry. With more...
It’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month. There’s National Grilled Cheese Day, Take...
In a previous post, I covered some of the regular mistakes I see with keyword selection and usage in search campaigns. I teased that after the...