Facebook and TikTok are two juggernauts in the world of social media marketing. These platforms are hugely popular with advfertisers around the globe, and that’s not...
While we’re all striving for different business and marketing goals with our PPC campaigns, we do all have one thing in common: to get the highest...
Unless you live under a rock (I can say that because I’ve been known to camp out under a pebble or two), there’s no doubt that...
Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas...
A couple of months ago I wrote a post about things I wish I had known when I started my career in PPC. There was….quite a...
February is home to the most romantic holiday of the year: Just kidding (shouldn’t that be in March anyway?). But there is so much more to...
LinkedIn has become the go-to resource for businesses looking to advertise to a specific targeted audience of professionals. But as with any ad platform, you are...
Being a content creator can be overwhelming. Keeping up with blog posts, guides, and everything else on the agenda is hard work! Now, imagine a system...
Google Ads’ Performance Max campaigns have generated a fair bit of noise among advertisers since their inception in 2021—from full enthusiasm to staunch opposition and everything...
In case you missed it, we covered some of the top digital marketing trends of 2023, which will include a mix of both familiar tactics and...