PPC
Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)
Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to increase and accelerate conversions.
So what exactly are conversion paths and how do you track them? Keep reading to learn how to create successful conversion paths in Google Analytics so you can generate more leads and sales.
Table of contents
What is a conversion path in Google Analytics?
A conversion path is a series of actions a new website visitor takes before completing a desired action on your site, also known as a conversion. This action can be a form fill, a button click, a purchase, and more.
For example, suppose one of the goals on your website is to generate leads through an ebook. In that case, a conversion path will illustrate a connected channel of clicks that website visitors take to submit their contact information.
Here’s an illustration of some common conversion paths:
Conversion paths typically include a landing page, content offer, and a call to action button. You can also include thank you pages in your path.
Why are conversion paths important?
If you want to improve conversion on your website, you need to know what’s leading to those conversions. And since customers often take several actions before converting, it’s important to know the ins and outs of those behaviors.
Let’s dive deeper into some of the reasons why tracking conversion paths is so important for creating and maintaining a marketing action plan.
- Know what’s working and what’s not. Knowing the behavioral paths of your leads and customers helps you to identify which campaigns and touchpoints are working so you can focus your budget and resources accordingly. For instance, you may notice that more of your users’ conversion paths start from PPC ads than your social ads so you can allocate more budget to PPC to boost your sales.
- Identify bottlenecks in your funnel. Conversion paths help you to see where there are leaks in your funnel. For instance, you can see if there’s a drop-off for a particular offer, perhaps due to a bug, a tracking issue, or because an improvement is needed (such as to be more mobile-friendly, to have fewer fields, etc.)
- Better understand your audience. You can also get insights into factors like location, income status, and gender to get a better feel for your target audience. For instance, you may notice a high cart abandonment rate among users in a particular location. You can look to see if the issue is a lack of localized payment methods, which you can improve on to better customer experience and boost conversion rates as a result.
- Simplify campaign reporting. Finally, clear conversion paths allow you to easily gather metrics across channels, which helps you analyze your cross-channel marketing performance more accurately and boost your ROI.
How to set up conversion paths in Google Analytics
Now that you know the importance of conversion paths, it’s time to dive into how to set them up successfully in Google Ads and Google Analytics.
1. Set up your conversion tracking
To make use of conversion paths in Google Analytics, you of course need to establish what your conversions are. Depending on what marketing strategies you’re using, you can do this through Google Ads conversion tracking and/or through Google Analytics goal setup.
In Google Ads:
- Go to Tools and settings > Measurement > Conversions
- Click on +New Conversion Action.
- Click on the Website
- Input your website’s URL
- Click on Scan
Next, you’ll set up your Google Tag, as shown below, then input the tag name and select the destination accounts.
Set up your goals
You’ll also need to set up goals in Google Analytics. With GA4, this setup will be different, but for now, here’s what it looks like in Universal Analytics.
Click Admin on the bottom left corner.
Click on Goals
After that, click on the custom option to set a new goal and add your goal description and details. Your description entails a name and goal type, as shown below.
Though there are four key types of Google Analytics goals you can choose from, your desired conversion action will determine your goal type.
- Duration: These track how long users stay on your site before leaving, which you can use to track engagement.
- Destination: These goals track when a particular page loads on your site as a way to track a conversion. For example the thank you page that triggers after an email newsletter signup or a thank you for your order page.
- Pages per visit: These goals track the number of pages web visitors navigate before leaving your site—which can also be a helpful SEO metric.
- Events: These goals track user interactions that Google does not typically record, like PDF downloads, button clicks, outbound link clicks, or even downloading a pricing quote for businesses like VoIP service providers.
After filling in your goal details, click on the value button to set your goal’s monetary value (we show you how to set conversion values here). Click “verify” and save.
Set up an attribution project
To use the conversion path report in Google Analytics, you must first create an Attribution project. Go to Explore> Conversion Paths, and then follow the prompts to set up your project.
Once you have your project set up, you can now create a conversion segment.
Create a conversion segment
Go to Conversions » Multi-Channel Funnels » Top Conversion Paths. Then click on Conversion Segments.
Click on Create New Conversion Segment. The new segment can define your users from a particular geographic location, who buy a particular line of products, etc.
Define and name the new conversion segment. This ensures that your Google Analytics and your Data Studio show the same reports.
Click Apply then Save
Doing this will create a new conversion segment and also apply the segment to your conversion path report.
Understanding the Top Conversion Paths report
With your conversion paths set up, you can now use the Multi-Channel Funnels report in Google Analytics to better understand your marketing attribution. This report will show you which channels contributed to a conversion on your site, such as organic, direct, paid, referral, and more.
To view these paths, go to Conversions » Multi-Channel Funnels » Top Conversion Paths
Pro tip: Set the date range to the last three months. Remember, the time lag to conversion can run into days or weeks, so set your date range for at least the last three months. This is also often enough time to gain actionable data.
Understanding the Assisted Conversions report
Within the same tab in Google Analytics is another attribution modeling tool called the Assisted Conversions report. Assisted conversions for a given channel are all the channels that assisted or led to conversion but weren’t the final interaction.
For instance, say a user scans a QR code for app download but decides not to download the app immediately. Later, they download the app through a link on your social media. While the social link tap is considered the last-click conversion, your QR code played the assisted conversion role which may not be accounted for by the conversion metrics.
The flowchart below illustrates assisted interactions further.
It’s important that you understand assisted conversions to identify marketing channels that introduce customers to your product. Then you can tailor your marketing strategies to ensure you attract quality leads from these channels and boost your conversion rates.
By understanding assisted conversions, you can also attribute values to paths and clicks in the line that made way for the final conversion, such as referral links, ads, etc., as shown in the report below.
Doing this not only helps you understand the role of various assisted conversion channels but also goes beyond the last-click conversion to provide a clear picture of your campaign performance and the general customer journey.
Get your conversion paths set up today
Conversion paths in Google Analytics enable you to track user activity on your site and analyze your campaign’s performance, giving you insight into the best performing marketing channels. These insights then help you to allocate your resources accordingly and identify optimizations to boost your conversion rates.
About the author
David Pagotto is the Founder and Managing Director of SIXGUN, a digital marketing agency based in Melbourne. He has been involved in digital marketing for over 10 years, helping organizations get more customers, more reach, and more impact.
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PPC
PPC Campaign Testing: The Dos & Don’ts to Turn Risks into Rewards
There are certain facets of marketing that have always seemed to capture more attention than others in regards to growing your business online. One of these is testing.
This adherence (and some might conclude, obsession) with data is not confined solely to the marketing world, as it seems most aspects of society have transformed into “data-driven” models.
Data-driven decision-making in marketing is incredibly valuable, but there is a time and place for everything, and marketing itself is a lot more than just numbers.
The data that drives successful marketing campaigns can’t materialize prior to creating said campaigns. The chicken that lays the egg that makes testing possible is the creativity that drives results fuels the data that informs decisions.
In this post I’ll walk you through what A/B testing is from a paid media perspective, when it’s necessary, and when human abilities like creativity, intuition, and common sense lay the groundwork.
What exactly do we mean by “testing”?
There are many forms of testing within marketing including multivariate testing, usability testing, and content testing, but for the sake of simplicity within paid advertising we will mostly be referring to A/B testing.
With an A/B test, you create two variants of an ad or landing page, and everything is identical except for one element so you can see which variation leads to more conversions. You can test ad copy, button colors, creative elements, the length of the landing page, and more.
The variant that performs better needs to reach statistical significance, which Investopedia defines as “the claim that a result from data generated by testing or experimentation is likely to be attributable to a specific cause. A high degree of statistical significance indicates that an observed relationship is unlikely to be due to chance.”
You generally want a confidence of 95% to consider that a change or variant is statistically significant.
When is it appropriate to begin testing?
Many folks take an extremely “scientific” approach right out of the gate, analyzing every impression and click with a magnifying glass and conducting micro experiment upon micro experiment with slight alterations in ad copy and creative.
The problem with this is that they are limiting themselves by hyper-focusing on small details too early on. Successful paid media is not always an immediate victory in regards to the quality of feedback or results that you may experience when you get started.
With a channel like Google Ads, for example, patience and observation is key to learning which levers to pull and where to make strategic adjustments. You may create an ad or make and adjustment and wait a week or two to observe the impact. Plus, there’s the algorithmic learning period to consider.
So the question is, when should you begin testing?
Every business is different—their stage of growth, the number of creative resources available, and the industry they are competing in. When it comes to paid media channels, everyone starts with a blank slate at some point. The promotions and strategy that you choose from the start often influence the evolution of your paid advertising accounts for better or worse.
From my experience, testing should begin after you start to get some traction with the results you are looking for. So for example, if you are looking to generate conversions from a lead form submit, then you should begin testing after you begin to see some results. So you might now be thinking, “What if I’m not driving any results and therefore need to test in order to do so?” My answer to that question is to separate testing from experimentation.
Testing vs experimentation
From a paid marketing perspective, testing is comparing a control to an alteration. You are “testing” a new variant against a pre-existing one to see if the changes you have made are statistically significant or not.
Experimentation, on the other hand, is pushing your creative juices to produce a variety of different ads or promotions against your target audience to see what appears to gain the most traction.
Experimentation is not to be confused with Google Ads experiments, a feature within the platform.
Some may call this testing but in my opinion, it is less scientific and restrictive. Once you begin to accumulate meaningful data and feedback you can then identify and zero in on what works and test within that framework.
How to do experimentation the right way
When you are in the experimentation and exploration phase, there is a strategy to apply as well. On paid social networks, I like to create the target persona as best as I can manually, then create 3-4 ads targeting that persona.
Given the objective of the client, these ads will be in alignment from a conversion or web traffic perspective. I will also typically create a retargeting audience to test against visitors who are already familiar with the brand. From there, we may incorporate more variations of ads, play around with copy or creative, and allow the campaign to run and collect data.
This stage allows us to gauge the audience’s receptiveness to different messages and ultimately the data will inform us on a direction to explore further. For one client of mine, we were able to increase lead-to-sales opportunity ratios by over 15% by simply identifying that certain language and creative elements resonated much better with our audiences than others. We arrived at that conclusion, however by not being too stringent on testing early on, rather, letting the ads play out then assessing the findings.
Bottom line? The purpose of the experimentation or exploration phase is to create baselines—which allow you to set expectations as well as goals for improvement. This will move you beyond the experimental phase into the testing phase. From there on you can create a model for testing that allows marginal improvements to performance without all the risk of trying an entirely new promotional set.
How (and when) to move from experimentation to testing
To simplify my process for experimentation and testing I will outline from my experience, the stages of growth within a paid advertising account and what you should be doing:
Early stage: Experimentation only
If you’re starting your Google Ads campaign or account from scratch, you should be focused primarily on setting up proper tracking, pixel implementation, etc. first. The most important part of this early phase is that you know your general goal for advertising and ensuring your website and CRM are tracking these results properly, whether they are website visits or conversions.
From there you should take that overall goal and begin to construct campaigns in which to enter the experimentation phase.
If it is paid search, create campaigns for your branded search terms and through keyword research, some of your most relevant terms. Try to start with something that has the highest probability of producing the result that you want, then expand from there once baselines are established. You can learn how to set up conversion tracking in Google Ads here.
In paid social, you should do the same but with website remarketing and a carefully constructed target persona. In paid social you should establish the goal you are looking for and try numerous promotions that align with that goal.
You can learn how to set up your Facebook Pixel here.
You may also want to set up the Facebook Conversions API for the most complete tracking.
Middle stage: Start testing
What I refer to as the middle stage is where you have experimented with different offers and have figured out what appears to work. You have baseline costs for these promotions and are ready to start testing variations of this offer in a more scientific way. This is where you can begin to A/B test.
Growth stage: Refine your testing
This is where you are certain of what drives business within the account. When an account is in this stage you want to find ways to grow but do so within the framework that has proven to be successful. At this stage in the game, you want to test very stringently with fairly smaller changes to variations to mitigate risk of decreasing performance. Larger riskier experiments should be isolated to their own testing campaigns, separate from the ones that are currently driving business for you.
Patience is key with campaign testing
The main takeaways you should have from this advice is to treat new and early paid advertising much looser than what some others might tell you. Although everyone wants to score a touchdown right out of the gate, it is much more beneficial to your paid accounts and development as a marketer to be patient.
Not relying too heavily on data to make decisions early on allows you to be more creative and push the envelope with your marketing abilities. If you are more open to new ideas early on, it will inevitably reduce the amount of time you otherwise would have been testing micro changes to one idea. For long-term success in advertising, you need to take some risks to set a better baseline for the future.
PPC
How to Get Found Online: Our Top 9 Tips for Local Service Businesses
In today’s digital landscape, having a robust online presence is essential for businesses of all sizes, but especially those in the local service industry. With more people relying on search engines to find what they are looking for, businesses that are easily found online and have a solid online reputation will have a major advantage over their competitors.
So in this post, I’m going to show you how you can improve the local online presence of your service-based business using two fundamental marketing strategies: SEO and PPC
9 best ways for local service businesses to get found online
As a digital marketing instructor and consultatnt, I have had the privilege of not only teaching my students about the importance of combining search engine optimization (SEO) and pay-per-click (PPC) advertising for businesses, but also experiencing the positive impact of this combination firsthand. Here’s how to leverage these two strategies to drive traffic, generate leads, and maximize a limited budget.
1. Pick the right company and domain name
Naming your business should be a thoughtful process. You want something that reflects your brand personality and is not easily copyable.
As a local business, it can be extra helpful to pick something that aligns with your target audience’s search intent, but don’t force it. I once came across a dentist that named itself “Dentist Near Me” and secured the domain dentistnearme.com. Taking this approach to an extreme certainly has its SEO benefits but it may not always be the best idea as others may follow suit and adopt similar names, potentially rendering the strategy ineffective.
A helpful tactic is to include your city, town, or service area name in your business name but it isn’t essential.
2. Get your listings in order
Having an up-to-date Google Business Profile is also a great way to improve your local business’s online presence. Regularly update your business information, add photos, and create posts with deals and helpful articles to build trust and credibility with potential customers. You should follow suit for the rest of your online listings as well to increase your chances of ranking in local searches.
This will make it easy for them to find and connect with you.
3. Target keywords with blog posts
Publish keyword-rich blog posts that answer common questions from potential customers—not just about your business specifically but about things related to the products and services you provide.
This will not only improve your website’s search engine ranking, but it will also build trust and credibility with potential customers.
You can use our SEO-optimized blog post templates to get started!
4. Put your highest value CTA at the top right of your homepage
Make sure your website is user-friendly and provides a great user experience. We have plenty of website examples you can browse through here. Implement prominent call-to-action buttons, such as a clickable a phone number in the top right-hand corner and footer, and a large contact form in the footer. These buttons are easily accessible, intuitive, and make it simple for customers to get in touch with you, book a lesson, start a free trial, etc.
Your highest value CTA should go in that right-hand section.
5. Track your SEO performance
In addition to reporting on your PPC performance, you should also keep track of your organic/SEO performance. Use Google Tag Manager and GA4 to analyze SEO metrics and customer behavior against your goals, as well as Google Search Console. You can also use Google Looker Studio (formerly Google Data Studio) to monitor organic performance.
6. Reduce your PPC spend with location targeting
This is a key home service business marketing tip. One challenge many small businesses face with advertising is a limited budget. One client I worked with had only $10 a day to spend. To overcome this challenge, I used location targeting to reach a 5km radius around the business’s location. This approach helped them save their advertising budget while also reaching the right audience.
7. Bid on commercial intent keywords
When running Google Ads, you have to tell Google which keyword(s) you’re bidding on. While there are tons of keywords relevant to your business, the ones to bid on with your PPC campaigns should have high commercial intent.
Do extensive keyword research to identify the keywords that potential customers would be searching for when looking for what you have to offer. Informational intent keywords should be used for SEO. For PPC, use commercial or transactional intent so that your ads won’t just appear for those searches, but so that they’ll get clicked on by people, and those most likely to convert.
8. Maintain a negative keyword list
In addition to targeting high commercial intent keywords, be sure to use negative keywords—which are keywords that you do not want your ad to appear for. This will prevent your ads from showing up for and getting clicked on by people for whom your product or service is not a good fit.
In my view, even with broad match, this is especially important when your daily budget is low.
9. Set up conversion tracking
Another important aspect of running a Google Ads campaign is measuring your success with conversion tracking. With this visibility, you can harness the campaigns, offers, settings, and strategies that are working and eliminate what’s not and improve your ROAS (Return On Ad Spend).
Check out our list of conversion tracking mistakes to make sure you’re getting the most accurate data possible.
Improve your local businesses’s online presence with SEO & PPC
The best way to improve your online presence for your local service-based business is to use SEO and PPC together. Both will help to improve your presence on the SERP for a wide range of keywords, and with the tips I provide, you’ll be able to reach your target audience and build trust and credibility with potential customers.
Here are the tips I mentioned in this post:
- Pick the right company and domain name
- Get your listings in order
- Target keywords with blog posts
- Put your highest value CTA at the top right of your homepage
- Track your SEO performance
- Reduce your PPC spend with location targeting
- Bid on commercial intent keywords
- Maintain a negative keyword list
- Set up conversion tracking
PPC
50+ Free & Creative April Marketing Ideas (With Examples!)
It’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month. There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These observances and themes provide opportunities for you to connect with your customers, express your voice and values, and creatively engage your audience—especially on social media.
Read on to learn all April themes, holidays, and awareness causes you can leverage for promoting your business and see well as real examples from businesses across various industries to give you some creative inspiration.
And for ideas for the whole year, check out this awesome marketing calendar by our friends at LOCALiQ.
Table of contents
April national month awareness
April presents us with plenty of options for socially aware marketing. Here are some of the many themes and causes recognized in April:
April diversity, equity, and inclusion
We like to highlight the diversity, equity, and inclusion-friendly observances for each month anyway, but it’s especially important during Diversity Month! Here are the holidays that can help you celebrate diversity:
- World Autism Awareness Day (April 2)
- Palm Sunday (Christian) (varies)
- Passover/Pesach (varies)
- Maundy/Holy Thursday (Christian) (varies)
- Theravada New Year (Buddhist) (varies)
- Good Friday (Christian) (varies)
- Day to Remember Rwanda Genocide Victims (April 7)
- Easter Sunday (Christian) (varies)
- Day of Silence (Students take a day-long vow of silence to protest the actual silencing of lesbian, gay, bisexual and transgender (LGBT) students and their straight allies due to bias and harassment) (April 14)
- Orthodox Good Friday (April 14)
- Vaisakhi (Sikh) (April 13 or 14)
- Yom Hashoah (Jewish) (Sunset April 17 to Sunset April 18)
- Laila Al-Qadr (Islamic) (Sunset April 17)
- Eid Al-Fitr (Islamic) (Sundown April 21 to Sundown April 22)
- Festival of Ridvan (Baha’i) (April 21 to May 2)
- Armenian Martyrs’ Day
- Yom HaAtzmaut (Jewish) (Sundown April 25 to Nightfall April 26)
We have lots of DEI resources here to help you out!
April holidays
Here is a list of the many holidays and national days celebrated in April that can make for creative marketing for your local business:
- April Fool’s Day
- Easter Sunday
- World Party Day
- Walk to Work Day
- World Health Day
- Siblings Day
- National Grilled Cheese Day
- Tax Day
- High Five Day
- Get to Know Your Customers Day
- Earth Day
- Picnic Day
- Denim Day
- Administrative Professionals’ Day
- Take Your Child to Work Day
- Arbor Day
- Email Debt Forgiveness Day
Creative April marketing ideas and examples
Between your website, blog, social media accounts, and Google Business Profile, there are plenty of channels by which you can share your April content and promotions. Below you’ll find a plethora of creative April-themed ideas from real businesses just like yours.
Autism Awareness Month
Autism affects one in 59 children in the United States. If you or someone you love is affected by autism, this is a great opportunity to raise awareness by getting involved in activities to give back to the community or raising money to donate to an organization dedicated to autism. Here’s a link to get involved in an event near you. Or you can show your support with applicable products, as with the example below:
National Child Abuse Prevention Month
Show your support for National Child Abuse Prevention Month with a blue pinwheel, which is the national symbol for the cause.
Or plant a pinwheel garden at your place of business and share it with your followers in hopes of raising awareness.
Financial Literacy Month
In honor of Financial Literacy Month, publish a blog post on a finance-related topic. Or, encourage followers to start a conversation about how they’d choose to spend extra cash if it fell into their laps. These comments could get pretty creative! This is a great way to increase Instagram engagement and spark a conversation.
Prom season
Many types of businesses can figure out a post to tap into the prom season frenzy. This restaurant is cashing in on the popularity of “promposals.”
Think about posting something useful for parents who may be concerned about the goings-on of prom night…providing helpful information is appreciated by your followers – no one wants to be sold to 24/7.
If you happen to have an offering that is right in line with prom season, don’t be shy about promoting yourself either.
April Fool’s Day
Have some fun with your marketing on April 1. April Fools Day is the perfect excuse to play a practical joke on your customers—just be sure to keep things light and fun. Fitness centers can offer calorie-free cheeseburgers, preschools can offer a class for teaching ABCs to dogs, and massage studios can offer touch-free massages. These are all obvious jokes related to your business. Another way to market your business for April Fools Day is to run a competition for the best prank, or to share photos of your employees partaking in the fun.
National Siblings Day
If you run a family business don’t forget about National Sibling Day. Celebrate your togetherness while promoting your business. Or simply provide ideas on ways to honor the day.
If applicable, run promotions specific to siblings with two-for-one deals. Or you can celebrate by simply snapping pics of all the siblings that come to your location and posting to social media.
📣 Speaking of promoting your business…
The Boston Marathon
WordStream is based in Boston so we’re huge supporters of the marathon, but you don’t have to be local to support it. Show your support for local athletes who are running or traveling with family members running in the marathon. Fitness centers should show their support across the country for the marathoners. Local restaurants can offer “carb loading” pre-marathon meals and massage studios can offer discounts to runners.
Administrative Professionals Day
Make sure to thank your support staff on Administrative Professionals Day. This is a good way to make your business and brand personal on social media and on your blog. Highlight what your support staff does for your business and interview them on your blog or on a video. Customers who interact with support staff will love seeing them in the spotlight!
Get more April social media holidays and ideas to fill your calendar here!
National Grilled Cheese Day
Everyone loves grilled cheese sandwiches so you should absolutely find a way to incorporate a National Grilled Cheese Day post into your feed—whether you own a restaurant or not! See how these non-food related businesses made it work:
National High Five Day
On National High Five Day, drum up some customer engagement and ask them to pose for a #highfive and tag them. They’ll likely repost on their own feeds and get you some more visibility.
You could also publish an engaging Facebook post inviting customers to tag people they’d like to give a virtual high five.
Or give your own virtual high five as a thank you or special shout out to customers, vendors, or even a cause you support.
If you’re up for it, think about running a promo that coincides with the number five…it doesn’t all have to be about a literal high five!
Take Your Child to Work Day
If you have kids, bring them to work on this day and tell your customers about it. This is a great way to teach your child about starting and running a business and inspire them to follow their dreams.
Take their picture and post it on social media, encouraging customers to come in and say hello. Make your child the “boss” of the day. Posting pictures or stories on social media is a great way to engage customers and to personalize your brand. Plus, you can show off your adorable children!
Earth Day
Earth Day and Arbor Day are all about nature and trees. Use these holidays as a marketing opportunity for some green marketing. Flower shops can host a class or write a blog about reusing dried flowers for decor, interior designers can provide tips about decorating with nature, and fitness centers can take classes outside for a hike or workout that appreciates nature.
Easter & Passover
Restaurants, of course, can host Easter brunch or advertise their Kosher for Passover menu items. Photographers can run Easter picture specials. Daycares can make a special day for children to take pictures with the Easter bunny. Fitness centers can have a family fun day with an Easter egg hunt. Bakeries can post their themed baked goods to increase their orders. Or, run a “peeps” special like this business did:
Our friends at LOCALiQ have plenty more Easter marketing ideas for you to check out.
Tax Day
Tax Day is a day that people either love (because they’re getting a refund) or hate (because they owe money). This is prime time for accountants to market their business—if they haven’t already. But other types of businesses can benefit from Tax Day as well.
Restaurants and bars can host post Tax Day parties. Retail stores can have after-Tax Day promotions to help people looking to spend their refund. Filing taxes is stressful, so fitness centers or yoga studios can use this as an opportunity to have a boot camp class or a special yoga class. For a little extra fun, incorporate a playlist of money songs.
Or you can do something fun with numbers, like this restaurant did:
Spring cleaning
Spring cleaning is high time for cleaning services, organizers, and interior designers. Use this as an opportunity to give your customers and potential customers tips on how they can spruce up their house for the new season.
Cleaning Services should offer promotions or referrals for new or current customers to jump-start business for the warmer weather. Contractors or construction services should blog or post videos about common issues that arise in the spring. If you’re getting started on a blog, spring cleaning is a great topic for writing your first blog post.
Get to Know Your Customers Day
Get to Know Your Customer Day occurs on the third Thursday of the first month of each quarter, so January, April, July, and October—and is, of course, a great opportunity for interacting with your customers. Post questions on Facebook that engage them in a conversation. Ask for their opinions to help improve your services, what they like about your business, etc.
Denim Day
Denim Day is associated with Sexual Assault Awareness. Take a break from self-promotion and educate your followers on the history of the holiday.
Or show your support for victims of sexual assault by asking employees to wear denim to work on this day.
Creatively market your business this April
From spring cleaning and mother Earth to grilled cheese sandwiches and high fives, there are plenty of opportunities to market your business this April. And if you’re looking for more monthly marketing ideas, we’ve got plenty of ’em:
And here’s our full series of monthly marketing ideas
And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.
As promised, here are all the observances and holidays celebrated in April, courtesy of HolidayInsights:
National Stress Awareness Day (first workday after U.S. taxes are due)
Administrative Professionals Day (Executive Admin’s Day, Secretary’s Day)(date varies)
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