Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search...
Ad Strength is one of those metrics that ebbs and flows in importance. Right now, there’s been an uptick in conversations Google’s Ad Strength metric. Those...
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for...
While everyone has different marketing strategies, there is one thing that every marketing plan should have: the marketing funnel. Understanding your marketing funnel is the key...
AI is changing digital marketing. For most companies that means embracing tools like Google Gemini to simplify day to day tasks and improve efficiencies. If you...
The digital age is evolving at lightspeed, and staying apace requires a special kind of savvy— especially for those in the throes of marketing. Artificial intelligence...
Subscribe to Weekly Blog Newsletter Save time and Become the Hero with updates from PPC Hero in your inbox! Source link
As online advertisers, we do our best to drive outstanding results for our client accounts. We use the latest and greatest tech available, review reports to...
This year’s ecommerce trends feel a little oxymoronic. Machines and software are helping do more jobs, even communicating directly with shoppers. At the same time, consumers...
Who doesn’t like a bit of a challenge? While it’s always rewarding to take on new marketing endeavors, certain businesses, like franchises, feel the heat more...