Over the years, Google has made a clear effort to automate as much of its advertising platform as possible. There are a number of reasons for...
SEO is one of the most dynamic areas of digital marketing because Google is always updating its ranking algorithm to make search a better experience for...
While we’ve always advised you to take Google Ads’ recommendations with a grain of salt, we reinforced this with a little more caution after auto-apply recommendations...
Over the past few years, governments have relaxed and reformed their policies on cannabis and related drugs. In 2018, the U.S. federally legalized CBD if it...
New year, new marketing goals for your small business. Last year, we rounded up super actionable landing page trends to help you start trying out some...
Think about the last big ticket purchase you made. Did you find out about the business or product and then immediately become a customer? 61% of...
If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key...
Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in...
With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today’s time...
So, you’ve created some blinding content. Now you need to get it read. How do you go about this? The traditional search route is to think...