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As online advertisers, we do our best to drive outstanding results for our client accounts. We use the latest and greatest tech available, review reports to...
This year’s ecommerce trends feel a little oxymoronic. Machines and software are helping do more jobs, even communicating directly with shoppers. At the same time, consumers...
Who doesn’t like a bit of a challenge? While it’s always rewarding to take on new marketing endeavors, certain businesses, like franchises, feel the heat more...
Pay per click (PPC) advertising is a big deal in digital marketing, especially in the retail world. As 2024 heats up, we’re not just talking about...
Whether you’re a local mom-and-pop shop or a multinational enterprise, SEO is still the best play for long-term traffic growth and lead generation. A single optimized...
Author Fennel Hudson once wrote, “May, more than any other month of the year, wants us to feel most alive.” You can imagine strolling through a...
Customer data is extremely valuable for many reasons, and one of the biggest is to make your marketing more effective. Customer data can act as the...
Ever since the launch of Performance Max (also sometimes called PMax) campaigns in 2021, Google has continuously doubled and tripled down on the new campaign type....
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice....
