Pay per click (PPC) advertising is a big deal in digital marketing, especially in the retail world. As 2024 heats up, we’re not just talking about...
Whether you’re a local mom-and-pop shop or a multinational enterprise, SEO is still the best play for long-term traffic growth and lead generation. A single optimized...
Author Fennel Hudson once wrote, “May, more than any other month of the year, wants us to feel most alive.” You can imagine strolling through a...
Customer data is extremely valuable for many reasons, and one of the biggest is to make your marketing more effective. Customer data can act as the...
Ever since the launch of Performance Max (also sometimes called PMax) campaigns in 2021, Google has continuously doubled and tripled down on the new campaign type....
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice....
You know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action....
Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and...
In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which...
Does your head spin when someone mentions artificial intelligence? It’s understandable. LinkedIn and Twitter (fine…X) are rife with newly minted AI experts and tech bros sharing...