Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and...
With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across...
If you post videos and want more people to spend more time watching them, then you and TikTok have a common goal. That’s why I cringe...
There are 33 million small businesses in the US alone, and 5.5 million new businesses are started every year. And yet, the beauty of this ever-growing...
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search...
Ad Strength is one of those metrics that ebbs and flows in importance. Right now, there’s been an uptick in conversations Google’s Ad Strength metric. Those...
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for...
While everyone has different marketing strategies, there is one thing that every marketing plan should have: the marketing funnel. Understanding your marketing funnel is the key...
AI is changing digital marketing. For most companies that means embracing tools like Google Gemini to simplify day to day tasks and improve efficiencies. If you...
The digital age is evolving at lightspeed, and staying apace requires a special kind of savvy— especially for those in the throes of marketing. Artificial intelligence...
