Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page...
PPC ads are extremely important for any online and offline business. For this reason, PPC specialists need to work on creating campaigns that do not only...
The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements....
Google announced a few new Google Ads features aimed at helping you manage your conversions and drive performance. This includes new conversion goals, tag assistant support...
Google announced new budget reports for Google Ads. Google said these new budget reports will “help you visualize monthly campaign spend behavior.” You can visually see...
If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money...
Google announced that the Google Ads search term report now has, on average, 6.5 times more query data than since the company hide search term data...
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing...
Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location,...
Google launched a new ad format for the Google AdSense ad units named full-screen inline ads. Full-screen inline ads are full-screen banner ads that appear inline...
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