Competition is a necessary evil in the business world. If you’re not constantly watching what your competitors are doing, you can quickly find yourself out of...
Market analysis plays an integral role in a brand’s marketing strategy. It requires businesses to comprehensively study their customers’ evident and hidden needs and identify gaps...
Source: Outshine Furthering its ever-increasing bid for automation and ease, Google unveiled a new advertising beta last spring, that, in essence, combines all previous automated betas...
While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and...
Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform...
Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad fraud in 2019, according to Juniper Research. In...
With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make...
Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic...
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not...
My fellow digital marketers – before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads? Out of...