Artificial Intelligence is the latest technology that has increased its prominence in the digital world. You can use AI technology for the enhancement of paid advertisement....
Audit Your Google Ads: How to Spend Less and Earn More If you are operating and managing your own Google Ads it can be difficult to...
The usage of SaaS products has exponentially skyrocketed over the years. So much so that companies have reportedly spent over $343 k on an average on...
If you have an ongoing online marketing campaign, you’re already familiar with the effort that it takes to maintain a good performance rate. Using Google AdWords...
On February 23, a quiet post went live on Google’s developer blog. In case you missed it, Google is retiring Target CPA and Target ROAS bidding...
If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and other search engines instead of just...
Google is making big changes to the way its search engine matches keywords to produce results- and this could cause a headache for marketers. Sean Healy,...
Ginny Marvin has announced on Twitter she has joined Google as the new Google Ads Product Liaison. She left Search Engine Land in December after being...
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize...
The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and was...