IAB Europe this week released the forecasts for media spend in Europe, and IAB Europe expects a contraction of 5.5% in the digital ad spend for...
When it comes to using paid media to promote an e-commerce business, catalogs and product feeds are the star of the show. The purpose of catalogs...
As we battle the current pandemic that is COVID-19, it’s important for marketers to keep their customers, or potential customers, at the forefront of their decision-making...
This is a sponsored post written by Octoboard. The opinions expressed in this article are the sponsor’s own. If you are an SEO, PPC, or marketing professional, you...
PPC, or pay per click campaigns are a part of any digital marketing push towards brand recognition and sales. In 2020, PPC remains essential- you’ll need...
How businesses market their product and services has changed dramatically in the past few years. With digital marketing, a business now has an ample number of...
The more aggressive your bids are, the more impression share you own, the more conversions you get. Simple, right? Well, not quite… Let’s start by breaking...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting...
Auditing your display campaign is something that when I started out in the PPC world, I had no idea why or what to do. “It’s getting...
Mark Zuckerberg this week announced the launch of Facebook Shops, a new product that enables merchants to sell directly on WhatsApp, Messenger, Instagram, or Facebook. Facebook Shops...