Microsoft Advertising last month announced that is forbidding, starting in 6th of May, ads for government products or services that are being offered by a third...
Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020. It...
Google this week said it has blocked and removed 2.7 billion bad ads in 2019. Scott Spencer, VP Product Management, Ads Privacy and Safety, at Google,...
Lead generation advertisers face many challenges including balancing quality leads vs. quantity of leads, abandoned lead forms, and optimizing campaigns to find quality leads. When it...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings —...
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. While a model won’t...
What is a PPC audit? A PPC account audit provides a detailed analysis of your Google Ads and/or Bing accounts. PPC audits help you to identify:...
Over the past weeks, we’ve seen major economic changes due to the coronavirus and associated lockdowns. Consequently, some companies are reluctantly letting go of their pay-per-click...
Coronavirus seems to be the topic of every news channel, industry, etc. So it is no surprise that it’s the primary topic of discussion PPC as...
If you’ve found your way to this blog post, you’re likely like me in the sense that you’re curious about Google’s audiences and how they’re created....