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The advertising landscape has changed virtually overnight with the spread of the COVID-19. We’re now seeing majority of commerce shutting down across the United States and...
What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it’s essential to address COVID-19 and its impacts on the industry. The resources below were...
As many of you know, B2B companies have longer customer cycles. They can range from a month to six months to a year. It is important...
The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video app in...
Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome Web Store, beginning of May 2020....
Global Pay-per-click (PPC) Advertising Market has been thriving with considerable revenue from previous decades and it is likely to perform vigorously over the forecast period from...
An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that...
Google this month announced the deadline to remove all third party pixels from YouTube. Starting in June 1, 2020, all YouTube campaigns must have enable Ads...
Pay-per-click (PPC) Advertising Market The latest 99+ page survey report on Global Pay-per-click (PPC) Advertising Market is released by HTF MI covering various players of the...
Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to...
