Pinterest this month announced new ways to shop from pins, on boards, from search, and through new browsable recommendations for home decor. According to Pinterest, 97%...
How Do These Types of PPC Fraud Work? Broadly speaking, there are two types of ways you can fall victim to PPC fraud: Human interaction. Automated...
As a PPC analyst, I have become more and more focused on tool development and reporting projects. However, as we continue to sign more clients, hire...
Ezoic, a platform that connects websites with ads like Google Ad Manager, revealed this month it’s seeing the lowest ad rates they had since 2016. Advertisers...
There are times when you are struggling with PPC marketing because hardly anyone is clicking on the ads. Getting in the slump is common, even for...
Most experienced PPC specialists will recognize the telltale signs of PPC mismanagement. But if you’re not a PPC professional – maybe you’re a business owner or...
Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands...
Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across...
Revcontent yesterday released Zip Code and DMA Targeting for advertisers, the company announced. Revcontent says that with Zip Code Targeting, advertisers now have the opportunity to...
Building a good conversion funnel on your e-commerce site means optimizing it in many different ways that can enhance your conversions and profits. This includes many...
