Most experienced PPC specialists will recognize the telltale signs of PPC mismanagement. But if you’re not a PPC professional – maybe you’re a business owner or...
Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands...
Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across...
Revcontent yesterday released Zip Code and DMA Targeting for advertisers, the company announced. Revcontent says that with Zip Code Targeting, advertisers now have the opportunity to...
Building a good conversion funnel on your e-commerce site means optimizing it in many different ways that can enhance your conversions and profits. This includes many...
Pay-per-click (PPC) Advertising Market 2020 The Global Pay-per-click (PPC) Advertising Market 2020 Research Report is a professional and in-depth study on the current state of the...
ASOdesk last month announced it has raised $1M round of funding from Embria. ASOdesk helps developers to make their mobile apps more discoverable in iOS and...
My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it...
“It seems very obvious to update ads, but the reality is very few advertisers are doing it,” Microsoft’s Rik van der Kooi said during a live-streamed...
Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search...