Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone. Called Connect-to-Consumer (C2C), the...
There’s much more to marketing your music than just promoting it to your fans. Every band, solo artist, songwriter, producer, record label, venue, and promoter should have...
Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn’t...
🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when...
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. SEO is a never-ending battle that has everyone vying...
Growth marketing and growth hacking are terms you hear loosely thrown around. There are even job titles and functions that specialize in “growth hacking.” But, what...
Marketing analytics tools are used to measure and analyze data to seek patterns and insights that can improve marketing performance. These days, you can’t do online...
I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency –...
In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan....
Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should...
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