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Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study



Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study

A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks.

The study examined one month of data across 146,741 websites, involved close to 9 billion total clicks, and reveals that Google likely leaves many longtail keyword data hidden from GSC users, according to its author.

Percentage Of Clicks Missing Keyword Data By Traffic Volume

Each dot in the scatter plot below represents one of the websites studied.

The horizontal or x-axis illustrates the site’s total traffic, and the vertical y-axis represents the percentage of clicks for which the keyword is hidden.

Scatter plot to show the percentage of missing clicks and site traffic, reprinted with permission from Ahrefs.

Stox notes dramatic variations in these figures and cites two sites with traffic from 60 million to 100 million clicks showing 2.27% and 90.3% hidden terms, respectively.

In his analysis, Stox notes, “You see lots of sites around the middle and a large spike at 95%-100% missing clicks. So many of the sites are missing about half their data, but a large number of sites are missing most of the data.”

Stox also shared his thoughts on the types of keyword terms most likely being hidden in a tweet and said:

“Google gives a few reasons for this discrepancy:

  • Privacy
  • Queries made a small number of times

I doubt that many are for privacy, so that leaves a lot of long-tail queries that Google isn’t exposing to website owners and SEOs.”

Hidden Keyword Terms By Traffic Range

A second data visualization in the report illustrates that websites in the extreme lower and higher ranges for traffic volume tend to have more hidden data.

Hidden terms in GSC by traffic volume: Ahrefs.Box plot to show how the data varies across different traffic ranges, reprinted with permission from Ahrefs.

Stox notes that Ahrefs drew their data from the API to get all data available.

How Much Of Your GSC Keyword Data Is Hidden?

The study shows that the volume of hidden data varies widely by website.

Stox created this Data Studio report that you can copy and use to check for missing data on your website.

If you choose, you can self-report your findings to Stox, who intends to aggregate and share them in an update.

Want to learn more to enhance the value of your GSC data?

Roger Montti wrote an excellent piece on why your Google Search Console and Google Analytics data never match – and how that impacts the insights you can take from each source.

Read the full GSC Clicks study report from Ahrefs to learn more about its findings and methodology.

Featured image: Shutterstock/Alones

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WordPress Gutenberg 13.8 Offers Greater Editing Flexibility



WordPress Gutenberg 13.8 Offers Greater Editing Flexibility

WordPress Gutenberg 13.8 is here, unpacking further incremental improvements to the Gutenberg block editor.

Some of the improvements are relatively trivial additions, like adding a WhatsApp icon to the Social Icon Block.

But others are more important because they give template designers the ability to provide more design options for their users.

Chief among these is a new feature that makes it easier to see template parts and to insert them from the block inserter.

This option is aimed at template designers who can now make it easier for users to choose variations.

According to WordPress:

“Gutenberg 13.8 introduces improvements for those who leverage variations and patterns to provide flexibility for their users.

The specific template part variations are now available in the block inserter, making it easy to add “Header”, “Footer,” or “Newsletter Subscription” template parts to your site.”

New Template Search Component

Another useful update is the addition of search functionality that makes it easier to locate and use specific template parts.


The functionality is described as:

“Adds a new search functionality to the template parts replacement modal.

…It makes it easier to find specific template parts.”

Border Block Support for Color, Width, and Style

The Image block now supports the full range of border controls, including Color, Style, and Width.

Testing of the new feature went well, with one contributor commenting:

“Great work getting this to the finish line @aaronrobertshaw! Tested with a few different block and classic themes, and all working nicely

Crop tools are working nicely in the editor with and without a custom border

Custom border color is working nicely in the editor and site editor

Image border in global styles works well”

Video of New Border Block Control

Improvements to Accessibility

Gutenberg 13.8 ships with cumulative improvements to accessibility.


Fixes included adding tooltips and fixing a mismatch between the visible text and the aria-label of the Toggle block inserter button.

These are some of the improvements:

  • BorderControl: Update labelling, tooltips and wrap with fieldset and legend.
  • Add aria-hidden to query pagination arrows.
  • Fix labelling and semantics of the paragraph block Left to right control.
  • Fix mismatching label and visible text on the Toggle block inserter button.
  • Fix the description text of block movers for horizontal movement.
  • Replace clickable div elements with buttons in the Add template modal.

Improvements to the Code

One improvement that’ll be welcome to SEOs is the removal of React fragments from the Block Library.

It’s not a dramatic improvement. But changes in the right direction are always welcome when it comes to code size, even something as small as this.

Incremental Change Continues

WordPress Gutenberg 13.8 continues to evolve with incremental improvements, which is the hallmark of most updates to WordPress and the Gutenberg full site editor.


Read the Official WordPress Announcement

What’s new in Gutenberg 13.8?

Screenshots and Featured Image Screenshot by Author

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