Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” Going forward, advertisers will find there are...
Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll...
Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload,...
There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you...
It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any...
SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO...
Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your...
Have you ever wondered if SEO is worth it? Wouldn’t it be great if you could see how your SEO expenses improved your business? Understanding how...
Google depends on a community of dedicated volunteers all over the world to keep Search and Maps updated with current information about businesses, places, and local...
Web 3.0 is here. Have you considered a social media audit? Look in the mirror and ask, “Is my social media stuck in a Web 2.0...