Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if...
Everyone knows that niches like fitness, travel and tech are lucrative affiliate marketing opportunities. But big broad niches like this are also fiercely competitive, making it...
A few years ago, I worked at ReferralCandy, a referral program SaaS company. The ReferralCandy blog was popular. We were publishing tons of content and getting...
What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs...
You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. But it means nothing if...
Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio. You want to know how brand campaigns are affecting...
Bill Slawski recently called attention to a patent that describes a way to apply generic ratings to content as part of a process of modifying search...
As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without...
You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise...
The end of Universal Analytics is major news for all marketers relying on Google Analytics to analyze traffic, behavior, attribution, and more on a regular basis....