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A few years ago, I worked at ReferralCandy, a referral program SaaS company. 

The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none of our content mentioned the product or any of the product’s features. 

Looking back, I think it was possible—at least in my opinion—to consume every article on the blog and yet still have no idea what ReferralCandy did. 

Don’t get me wrong. This is not an indictment of my previous workplace’s content marketing strategy. In fact, if you consider the timeframe, it wasn’t even “wrong.” Back then, the prevailing sentiment was that content wasn’t supposed to “sell,” only educate. 

Many companies were doing the same thing—creating content, generating tons of traffic, yet failing to promote their products or features.

But this all changed after I watched Tim’s Blogging for Business course.

I discovered product-led content.

What is product-led content?

Product-led content is content that helps the reader solve their problems using your product. 

This is not a hard sell. It’s not an aggressive pitch either—we’re not pulling people to the back of the room to buy our products like a personal development seminar. Instead, it’s done naturally by strategically weaving your product and its use cases into the narrative of your content. 

Here’s an example of how this works. We recently published a list of ways to get backlinks.

Under each tactic, we explain how you can find different link opportunities and prospects you can pitch. But to do that, you need a tool like Ahrefs. So, as we explain each step, we also show the reader how to use our tool to execute them.

Example of product-led marketing on the Ahrefs blog.

And this is how we naturally insert our product into the problem-solving narrative. 

What is not product-led content?

Not every piece of content you create around your product is product-led content. 

Some content, like help articles, product-related announcements, and landing pages, has other purposes like directly promoting your product. This is not product-led content. 

Why is product-led content important?

Below are two reasons why product-led content is important.

1. Acquire new customers

A big issue for potential customers is that they usually have no idea how your product works or how it helps solve their problems. This is especially true for software.

This is compounded by the fact that many companies do not mention their product in their content. So, even as prospects are consuming content, they still end up in a state where they know nothing about what the company sells. 

They may often even have to watch a demo video to figure out how everything works. That’s all fine and dandy, but given that demo videos are usually generic, they may not understand if and how your product works to solve their particular set of problems. 

However, if you create product-led content and it ranks high on Google, customers actually seek out solutions to problems themselves and might start to see how your product solves their issues.

This makes it easier for them to decide if they want to work with you. It also keeps your brand top-of-mind since they know everything about how your product works. Later on, when they decide to buy, familiarity with your product helps them convert to a paying customer.

2. Retain customers

Even if customers have bought your product, they may not fully utilize it. 

Product-led content helps continue their education and ensures your customers use your product to its full potential—keeping your customers happy. 

Is product-led content right for me?

Content marketing is ultimately a marketing channel. Its goal is to help you acquire more customers and retain them. 

So, while content marketing is about creating great content, you should also be mindful that it should help promote your product. 

Think about it: If your product can truly help someone out with their problems, you’re doing them a disservice by not letting them know.

Furthermore, by not daring to pitch or mention your product in your content, you’re also signaling to your audience that your product is not good enough to solve their problem. 

How to create product-led content

Ready to get started with product-led content? Here’s how to create it. 

1. Know your product really well

There’s no way around it: To create excellent product-led content, you have to know your product inside out. And this isn’t just for product marketers. All marketers should know their product well. 

You should know your product’s features, use cases, and how it solves your target audience’s problems. 

Put simply, you have to eat your own dog food.

For example, many years back, the Shopify marketing team famously created multiple case studies on how they used their own ecommerce platform to set up a business and start selling products. (And they actually made money!)

Excerpt from the Shopify case study.

At Ahrefs, new marketing team members are expected to complete our academy courses (especially the Certification course.) Plus, they don’t actually join the marketing team directly. They work in our customer support team for at least three months before “graduating” to the marketing team. 

Not only does this ensure that everyone on the team interacts with customers directly and understands their pain points, it also turns all of us into Ahrefs experts. 

2. Find topics with search traffic potential

The content you create will not get readers right away. It has to be promoted. And while there are many ways to promote your content, SEO is the channel we focus on. 

For as long as your content ranks high on Google, you’ll be able to get traffic continuously over the long term. 

How do you do this?

To get traffic from Google, you have to target topics people search for. You also have to look for topics where your target audience wants solutions to problems, i.e., looking to learn, not buy. (After all, if they’re looking to buy, then you’re no longer creating product-led content but simply a sales or landing page.)

Here’s how to find these topics:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter one or a few keywords relevant to your business
  3. Go to the Matching terms report
The Matching Terms report in Ahrefs' Keywords Explorer.

Generally speaking, topics where people are looking to learn usually contain question modifiers such as why, how, what, etc. 

Let’s switch the tab to Questions to see these. 

The Questions report in Ahrefs' Keywords Explorer.

Here, we see around ~195,000 topics that we could potentially target. Eyeball the list and pick out those that are relevant and have traffic potential (look at the TP column.)

There are also plenty of informational keywords that do not contain a question modifier. While 195,000 keywords is plenty to target, you can look for more by eyeballing the entire report to see if there are potential topics without modifiers.

For example, doing this shows us a few topics that we could potentially target, such as “SEO course” and “SEO checklist.” Neither contains any question words. 

Potential keywords for us to target with product-led content.

Recommended reading: Keyword Research: The Beginner’s Guide by Ahrefs

3. Prioritize them using ‘business potential’

Creating product-led content is an art. You have to naturally weave your product use cases into your content through smart copywriting and yet not look like you’re “overselling.”

The trick we use at Ahrefs is to focus only on topics that our product can solve. This way, we don’t look like we’re unnaturally shoehorning our product—we’re simply offering the best solution to that problem. 

How do we do this? We use a ‘business potential’ score. 

The Business Potential scale we use at Ahrefs.

By prioritizing topics that score a “2” or “3,” we make sure that mentions of our product are natural. 

Recommended viewing: How to Prioritize Your List of Content Ideas

4. Create product-led content that ranks

With a list of high business potential topics to target, it’s time to create product-led content that ranks in Google for those topics.

The simplest way to get started is by following the steps in this video.

Don’t forget that your goal here is to create product-led content. So, wherever possible—and as naturally as possible—include mentions of your product within the content. Show your readers—with screenshots, GIFs, and videos—how to execute particular steps with the help of your product. Teach them explicitly how to solve problems using your product. 

Targeting high business potential topics makes creating product-led content easier, but naturally weaving your product into the narrative depends on your copywriting skills. 

Remember not to oversell either. If your product isn’t a good fit for a particular point, don’t force it. You want to be confident about what you’re offering, but not to the point where you’re bordering on lying.

Finally, ranking your content on the first page of Google will require you to acquire links. Learn how to do that in this beginner’s guide to link building or watch this video.


If you have existing content already targeting high business value topics, update or rewrite them to include your product. 

Product-led content examples

Looking for successful examples of how companies have used product-led content? Here are three to be inspired by.

1. Ahrefs

Alex Birkett, the co-founder of content marketing agency Omniscient Digital, writes:

Ahrefs is the king of Product-Led Content. Actually, you know that whole Product-Led Growth trend that is buzzy right now? Where a bunch of marketing-first SaaS companies changed nothing about their strategy or go-to-market and suddenly called themselves “Product-Led?”

Well, Ahrefs truly is one of those rare creatures who I truly consider product-first, and not simply because they have employees who want to be thought leaders and ride an emerging wave.

Alex Birkett

If you’re wondering how we used content marketing to grow our SaaS to 8-figures ARR, then this very article is basically a start-to-finish guide on how we do product-led content. 

2. Zapier

If we plug Zapier’s blog into Ahrefs’ Site Explorer and go to the Top pages report, we can see that the articles sending them the most traffic are “best [topic] apps”-style blog posts:

Pages sending the most traffic to Zapier, sorted by estimated monthly organic traffic in Ahrefs' Site Explorer.

Guess what? Zapier allows users to connect the different apps they use to automate workflow. 

So, if we click on one of these articles—for example, the one on best to-do list apps—we see that Zapier has featured many to-do apps that they integrate with. Not only that, they even featured the specific “zaps” you can connect using the app they mentioned:

Example of product-led marketing from Zapier.

And it goes on for every other featured app on the list:

Example of product-led marketing from Zapier.

This is a perfect example of how you can naturally mention your product in the content you’re creating. 

3. Beardbrand

Is product-led content for SaaS companies only? I don’t think so. Sure, SaaS companies typically have tons of features and use cases, making them easier to promote in content about a wide variety of topics. But B2C e-commerce companies can do product-led content too.

Take Beardbrand, for example. Beardbrand sells beard products like beard oil. And if we plug Beardbrand’s blog into Ahrefs’ Site Explorer and go to the Top pages report, we can see that their most-trafficked pages are beard-related (duh!):

Pages sending the most traffic to Beardbrand, sorted by estimated monthly organic traffic in Ahrefs' Site Explorer.

Clicking through to their article on the best beard styles, we see that they have naturally and creatively mentioned their products wherever possible.

For example, one of the beard styles is the “scruffy beard.” Rather than simply explaining what it is and moving on to the next point, Beardbrand expertly mentions how you might need a conditioning product (aka theirs) to relieve the itch:

Example of product-led marketing from Beardbrand.

The same goes for another beard style—the Verdi—where you might need a beard trimming scissors (and Beardbrand mentions they have one too):

Another example of product-led marketing from Beardbrand.

It’s not a hard sell. It’s done gently and naturally. Beardbrand simply mentions that they have the perfect product for the beard style you want. 

Final thoughts

Content marketing isn’t just for branding. It can be a customer acquisition channel too. 

Create product-led content that naturally promotes your product as the best-fit solution to the problems your customers are facing. 

Any questions or comments about product-led content? Let me know on Twitter.

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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