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7 Blog Title Formulas That Get Clicks (With Examples)

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You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. But it means nothing if no one reads it.

Your blog post’s title is the first barrier to entry to getting more visitors to your content. Without a great blog title, no one will click on your post, and the quality of your content won’t even matter.

Unfortunately, coming up with a great blog title can be harder than it sounds. You have to get into the minds of your target audience and be good at copywriting.

Luckily, I’ve written a blog title or two (thousand) in my day. 

In today’s guide, you will learn:

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The anatomy of a great blog title

Every blog title, regardless of your industry or what you’re writing about, has to satisfy three main requirements:

  1. It contains the keyword you’re targeting for SEO
  2. It gives the reader a reason to click (value)
  3. It offers a unique take on the topic

In other words: Keyword + Value + Unique Angle = Great Blog Title.

Using keywords properly

Using your target keyword in your title is helpful for SEO and is pretty straightforward. 

You just have to know what keyword you’re trying to rank for and include that keyword in your title somewhere.

For example, we’re trying to rank this article you’re reading for “blog titles.” The title of this page is “7 Blog Title Formulas That Get Clicks (With Examples)”. 

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If you’re not sure exactly how or where to add your keyword, you can get ideas by searching your keyword in Google and looking at the other titles currently ranking. Look at how your competitors are doing it and use their titles for inspiration.

If you’re targeting a keyword that wouldn’t make grammatical sense to put in the title as-is, you can change it to a close variation.

Offering value

Think: What do your readers want? How does your article help them get it? This is value.

For example, the value in our title is the promise that your blog titles will get clicks if you follow our guide.

We know that someone searching for “blog titles” is probably a blog owner who wants their content to get more traffic, and we appeal to that.

If you’re not sure what your reader wants, that’s a sign you need to dig deeper before you finalize your title. Again, search on Google to check competitors’ titles and don’t be afraid to look on forums like Reddit to learn more about your target reader.

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Having a unique angle

Does your title stand out from the crowd on the SERPs? Or is it just a rehashing of the same title everyone else uses? Why should someone click on your article over another one?

While it’s not always possible to stand out with your title, a little extra effort here can go a long way. 

For example, let’s say you’re trying to rank for “winterize RV.” If we look at the SERPs, here’s what we see:

Top search results for 'winterize rv' via Ahrefs' Keywords Explorer.

They’re all somewhat similar. One unique angle mentions how to do it “with an air compressor,” but the title is cut-off. The other unique angle is the checklist.

You could make your title something like “How to Winterize Your RV Without Messy Antifreeze” or “How to Winterize Your RV in 9 Steps (Checklist Inside)”. 

Subtly different but unique enough to stand out.

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7 blog post title formulas proven to get clicks

Now that you understand some of the concepts behind what makes a blog title clickable, let me share a few templates you can use to easily and quickly write great blog titles.

1. The list post title

For whatever reason, people love lists of things. The 7 best vacuum cleaners. The 11 coolest used cars. 14 weird cat photos.

These list posts, or “listicles,” can help you get more clicks. A study by Moz found that using numbers in your headline can drive up to 15% more clicks.

Examples:

  • 9 Blog Title Formulas That Get Clicks (With Examples)
  • 27 Easy Desk Organization Ideas to Finally Clear the Clutter
  • 11 Hilarious Memes That Will Give You Nostalgia in a Few Years

2. The “how to” title

The classic how-to guide has been around forever. It just does what it promises; teaches you how to do something you want to know how to do.

It helps to include proof of some kind, similar to the data-backed title formula you’re going to learn about in a moment.

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Examples:

3. The what, why, or how title

You’ve seen this title formula if you’ve ever Googled what something is, why something is, or how something is. It’s a direct repeat of the question at hand.

This title is best when you know precisely what question your reader is asking. Just make your title the question itself, then (if you have enough room) give it some flair to entice the reader, as I did in the examples below.

Examples:

  • What is an Atom Made Of? (The Answer Might Surprise You)
  • Why Does My Dog Drag Its Butt on the Ground?
  • How Long is the Golden Gate Bridge?
  • What is a Smart Home? [Infographic]
  • How are Sociopaths Made? (Hint: They’re Not)

4. The “versus” title

When someone is trying to decide between two or three options, a comparison article putting them head-to-head is exactly what they need.

Examples:

5. The ultimate guide title

When you’re looking to deep-dive into studying a new hobby or interest, you want to know everything you need to succeed, right?

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Enter: The ultimate guide.

When you build something amazing that teaches the reader everything about a subject, this title formula is a sure-fire way to get more clicks.

Examples:

6. The devil’s advocate title

Going against a commonly-held belief can sometimes pique a curious reader’s interest and get them to click on your title. The more you can turn a popular view on its head, the more effective this title template.

Examples:

  • Why ‘Following Your Passion’ Is Horrible Advice (What to Do Instead)
  • Why Running Is Actually Horrible For You (Do This Instead)
  • This High Fat Diet Is Actually Healthy & Great for Weight Loss
  • How Adding Keywords to Your Blog Posts Is Hurting Your SEO
  • Coffee is Good for You… or Is It? A Look at the Newest Science

7. The direct answer title

Like the what, why, how-to title, a direct answer title gives searchers back what they searched for. But instead of repeating the question, you’re providing the answer right in your title.

This template is great for any questions with an immediate and straightforward answer, but there’s more to learn than what meets the eye.

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Examples:

How to choose which formula to use

Now that you know the templates, how do you pick one?

The answer is to research the SERPs to get inspiration. This research will also help you decide which title formula to use to satisfy searchers.

For example, the results for “office organization” show mostly list posts:

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Most of the top search results for 'office organization' are listicles.

This tells me I probably need to write a list post if I want to stand the best chance of ranking on the first page in Google’s search results.

But if we look at another example, like “how to decide where to live,” we see mixed results:

The format of the top search results for 'how to decide where to live' are mixed.

Three templates are being used here: 

  1. How-to
  2. List post
  3. Ultimate guide

In this situation, I would go with the most popular formula: the “how-to” title. But you can experiment with other titles and still potentially rank on page one.

Speaking of ranking, let’s talk about how to optimize your blog titles for search engines.

How to SEO your blog titles

Satisfying Google and its users isn’t as simple as slapping your keyword in your title and calling it a day. There are a few things you need to know to have the best chance at ranking high so you can get more clicks.

1. Match search intent

Search intent is the reason behind the search. In other words, what are they searching for?

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If you chose your blog title formula based on the SERPs as suggested, your content format should already closely match search intent. But it’s also worth aligning the angle of your title with what searchers are looking for where possible.

For example, if we look at the top-ranking results for “SEO tips,” most of the titles focus on the angle of increasing traffic:

Most of the top-ranking posts for 'SEO tips' talk about traffic in their titles.

Using a similar angle for our title would probably make sense, as this is clearly the outcome searchers want to achieve. 

Here are a few other common blog title angles to look out for:

  • Freshness. If top-ranking pages have the current year in the title, searchers are probably looking for up-to-date information. 
  • Speed. If top-ranking pages reference the speed and ease of doing something, searchers are probably looking for a fast solution. 
  • Simplicity. If top-ranking pages are beginner’s guides, searchers probably value something straightforward and easy to understand. 

Learn more: What is Search Intent? A Complete Guide for Beginners

2. Optimize for long-tail keywords

Long-tail keywords are less popular ways of searching for the same or similar things. 

For example, there are 6.8K monthly searches for “healthy dog treats.” But people search for the same thing in a bunch of less popular ways:

Long-tail keywords for 'healthy dog treats' via Ahrefs' Keywords Explorer.

By considering other ways people search for your topic, you can often craft a blog title that appeals to more searchers.

Here’s how to find long-tail keywords for your topic:

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  1. Go to Keywords Explorer
  2. Enter your main target keyword
  3. Scroll to the SERP overview
  4. Find the top-ranking page most similar to yours
  5. Click to view the keywords it ranks for
  6. Filter for top 10 rankings

For example, say our target keyword was “is SEO worth it?” 

Here’s the SERP overview: 

Top-ranking pages for 'is SEO worth it' via Ahrefs' Keywords Explorer.

As each of these posts has the same blog title formula, let’s see what keywords the top-ranking page also ranks for. We can do this by clicking on the number in the keywords column. 

If we then filter the report for top 10 rankings, we see the long-tails people are searching for:

Long-tail keywords for 'is SEO worth it' via Ahrefs' Site Explorer.

Two of these stand out for me: 

  1. is SEO worth it for small business”
  2. value of SEO”

The first tells me that many searchers are likely small business owners. The second tells me that searchers care not only about the cost of SEO but also its value. 

Now we know this, we can cater to a broader audience with a blog title like: 

Is SEO Worth It? The Real Value of SEO for Small Businesses

3. Boost clicks with power words

Power words cause an emotional response (like curiosity or desire) and make people want to click your title. 

Examples of power words include things like:

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  • Secret
  • Bizarre
  • Obsessed
  • Unexplained
  • Never

Some examples of titles with power words might be things like:

  • 10 CPA Secrets to Save Thousands on Business Taxes
  • 7 Bizarre Places on Earth that Really Exist
  • This New iPhone Trick Will Have You Obsessed
  • How One Man Used an Unexplained Trick to Gain Muscle Fast
  • Never Struggle With Weight Loss Again: 3 Key Principles to Follow

Including power words like this is good practice so long as it doesn’t turn your post into clickbait. Your post must deliver your promise. Otherwise, you’ll annoy your readers.

Check out this post by OptinMonster for a list of over 700 power words to try in your titles.

4. Make your title 50-60 characters

The ideal length of a blog title is 50-60 characters. 

This is long enough to use all the space available in Google’s search results but short enough that your results aren’t cut off like the example below.

Example of a truncated blog title in the search results.

For this reason, we recommend using a free title checker like this one before publishing. If it turns red, your title will likely get cut off in the search results.

Checking the length of a blog title using a free title tag checker.

If you want to check the title lengths for posts you’ve already published in bulk, you can use Ahrefs’ free Website Checker. Just enter your website, sign up for a free account, verify ownership, then go to Site Audit.

From there, navigate to the Content report and look for the “Title too long” issue: 

Pages with the 'title too long' warning via Ahrefs' Site Audit.

Click on that item, and you’ll see all the pages where the title is too long. You can then fix them to prevent truncation in the search results.

Final thoughts

If you want your blog to be successful, you need to learn how to write great headlines. 

You can quickly grab a template from our list of formulas and write awesome blog titles, even if you’re not great at copywriting.

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Ready to learn more ways to grow your blog? Check out these other helpful articles:

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Content Pruning: Why It Works, and How to Do It

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Content Pruning: Why It Works, and How to Do It

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when

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8 Free SEO Reporting Tools

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8 Free SEO Reporting Tools

There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report?

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.

Price: Free

Google Search Console, often called GSC, is one of the most widely used tools to track important SEO metrics from Google Search.

Most common reporting use case

GSC has a ton of data to dive into, but the main performance indicator SEOs look at first in GSC is Clicks on the main Overview dashboard.

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As the data is from Google, SEOs consider it to be a good barometer for tracking organic search performance. As well as clicks data, you can also track the following from the Performance report:

  • Total Impressions
  • Average CTR
  • Average Position
gsc-performance-overviewgsc-performance-overview

Tip

If you’ve signed up for AWT using Google Search Console, you can view your GSC performance data in Ahrefs by clicking “GSC Performance” from the main dashboard.

But for most SEO reporting, GSC clicks data is exported into a spreadsheet and turned into a chart to visualize year-over-year performance.

organic-traffic-graph-showing-clicks-year-over-yearorganic-traffic-graph-showing-clicks-year-over-year

Favorite feature

One of my favorite reports in GSC is the Indexing report. It’s useful for SEO reporting because you can share the indexed to non-indexed pages ratio in your SEO report.

google-search-console-indexed-pages-reportgoogle-search-console-indexed-pages-report

If the website has a lot of non-indexed pages, then it’s worth reviewing the pages to understand why they haven’t been indexed.

Price: Free

Google Looker Studio (GLS), previously known as Google Data Studio (GDS), is a free tool that helps visualize data in shareable dashboards.

Most common reporting use case

Dashboards are an important part of SEO reporting, and GLS allows you to get a total view of search performance from multiple sources through its integrations.

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Out of the box, GLS allows you to connect to many different data sources.

Such as:

  • Marketing products – Google Ads, Google Analytics, Display & Video 360, Search Ads 360
  • Consumer products – Google Sheets, YouTube, and Google Search Console
  • Databases – BigQuery, MySQL, and PostgreSQL
  • Social media platformsFacebook, Reddit, and Twitter
  • Files – CSV file upload and Google Cloud Storage

Sidenote.

If you don’t have the time to create your own report manually, Ahrefs has three Google Looker Studio connectors that can help you create automated SEO reporting for any website in a few clicks

google-looker-studio-partner-connectorsgoogle-looker-studio-partner-connectors

Here’s what a dashboard in GLS looks like:

ahrefs-seo-audit-dashboardahrefs-seo-audit-dashboard
Ahrefs Google Looker Studio integration

With this type of dashboard, you share reports that are easy to understand with clients or other stakeholders.

Favorite feature

The ability to blend and filter data from different sources, like GA and GSC, means you can get a customized overview of your total search performance, tailored to your website.

Price: Free for 500 URLs

Screaming Frog is a website crawler that helps you audit your website.

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Screaming Frog’s free version of its crawler is perfect if you want to run a quick audit on a bunch of URLs. The free version is limited to 500 URLs—making it ideal for crawling smaller websites.

screaming-frog-user-interface-screenshotscreaming-frog-user-interface-screenshot

Most common reporting use case

When it comes to reporting, the Reports menu in Screaming Frog SEO Spider has a wealth of information you can look over that covers all the technical aspects of your website, such as analyzing, redirects, canonicals, pagination, hreflang, structured data, and more.

Once you’ve crawled your site, it’s just a matter of downloading the reports you need and working out the main issues to summarize in your SEO report.

Favorite feature

Screaming Frog can pull in data from other tools, including Ahrefs, using APIs. 

If you already had access to a few SEO tools’ APIs, you could pull data from all of them directly into Screaming Frog. This is useful if you want to combine crawl data with performance data or other 3rd party tools.

screaming-frog-api-accessscreaming-frog-api-access

Even if you’ve never configured an API, connecting other tools to Screaming Frog is straightforward.

Price: Free

Ahrefs has a large selection of free SEO tools to help you at every stage of your SEO campaign, and many of these can be used to provide insights for your SEO reporting.

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when-to-use-ahrefs-free-tools-across-the-seo-process-illustrationwhen-to-use-ahrefs-free-tools-across-the-seo-process-illustration

For example, you could use our:

Most common reporting use case

One of our most popular free SEO tools is Ahrefs Webmaster Tools (AWT), which you can use for your SEO reporting.

With AWT, you can:

  • Monitor your SEO health over time by setting up scheduled SEO audits
  • See the performance of your website
  • Check all known backlinks for your website
ahrefs-overviewahrefs-overview

Favorite feature

Of all the Ahrefs free tools, my favorite is AWT. Within it, site auditing is my favorite feature—once you’ve set it up, it’s a completely hands-free way to keep track of your website’s technical performance and monitor its health.

If you already have access to Google Search Console, it’s a no-brainer to set up a free AWT account and schedule a technical crawl of your website(s).

Price: Free

Ahrefs’ SEO Toolbar is a free Chrome and Firefox extension useful for diagnosing on-page technical issues and performing quick spot checks on your website’s pages.

Most common reporting use case

For SEO reporting, it’s useful to run an on-page check on your website’s top pages to ensure there aren’t any serious on-page issues.

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ahrefs-seo-toolbar-overviewahrefs-seo-toolbar-overview

With the free version, you get the following features:

  • On-page SEO report
  • Redirect tracer with HTTP Headers
  • Outgoing links report with link highlighter and broken link checker
  • SERP positions
  • Country changer for SERP

The SEO toolbar is excellent for spot-checking issues with pages on your website. If you are not confident with inspecting the code, it can also give you valuable pointers on what elements you need to include on your pages to make them search-friendly.

If anything is wrong with the page, the toolbar highlights it, with red indicating a critical issue.

severity-highlight-ahrefs-seo-toolbarseverity-highlight-ahrefs-seo-toolbar

Favorite feature

The section I use the most frequently in the SEO toolbar is the Indexability tab. In this section, you can see whether the page can be crawled and indexed by Google.

indexability-tab-ahrefs-seo-toolbarindexability-tab-ahrefs-seo-toolbar

Although you can do this by inspecting the code manually, using the toolbar is much faster.

Price: Free

Like GSC, Google Analytics is another tool you can use to track the performance of your website, tracking sessions and conversions and much more on your website.

google-analytics-screenshotgoogle-analytics-screenshot

Most common reporting use case

GA gives you a total view of website traffic from several different sources, such as direct, social, organic, paid traffic, and more.

Favorite feature

You can create and track up to 300 events and 30 conversions with GA4. Previously, with universal analytics, you could only track 20 conversions. This makes conversion and event tracking easier within GA4.

Price: Free

Google Slides is Google’s version of Microsoft PowerPoint. If you don’t have a dashboard set up to report on your SEO performance, the next best thing is to assemble a slide deck.

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Many SEO agencies present their report through dashboard insights and PowerPoint presentations. However, if you don’t have access to PowerPoint, then Google Slides is an excellent (free) alternative.

google-slides-screenshotgoogle-slides-screenshot

Most common reporting use cases

The most common use of Google Slides is to create a monthly SEO report. If you don’t know what to include in a monthly report, use our SEO report template.

Favorite feature

One of my favorite features is the ability to share your presentation on a video chat directly from Google Slides. You can do this by clicking the camera icon in the top right.

share-video-chat-google-slidesshare-video-chat-google-slides

This is useful if you are working with remote clients and makes sharing your reports easy.

Price: Free

Google Trends allows you to view a keyword’s popularity over time in any country. The data shown is the relative popularity ratio scaled from 0-100, not the direct volume of search queries.

Most common reporting use cases

Google Trends is useful for showing how the popularity of certain searches can increase or decrease over time. If you work with a website that often has trending products, services, or news, it can be useful to illustrate this visually in your SEO report.

Google Trends makes it easy to spot seasonal trends for product categories. For example, people want to buy BBQs when the weather is sunny.

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Using Google Trends, we can see that peak demand for BBQs usually happens in June-July every year.

bbq-google-trends-graphbbq-google-trends-graph

Using this data across the last five years, we could be fairly sure when the BBQ season would start and end.

Favorite feature

Comparing two or more search terms against each other over time is one of my favorite uses of Google Trends, as it can be used to tell its own story.

google-trends-comparison-examplegoogle-trends-comparison-example

Embellishing your report with trends data allows you to gain further insights into market trends.

You can even dig into trends at a regional level if you need to.

regional-trends-via-google-trendsregional-trends-via-google-trends

Final thoughts

These free tools will help you put together the foundations for a well-rounded SEO report.

The tools you use for SEO reporting don’t always have to be expensive—even large companies use many of the free tools mentioned to create insights for their client’s SEO reports.

Got more questions? Ping me on X 🙂

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Study Reveals Potential Disruption For Brands & SEO

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Study Reveals Potential Disruption For Brands & SEO

A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic.

These findings include:

  • When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility.
  • 62% of SGE links come from domains outside the top 10 organic results.
  • Ecommerce, electronics, and fashion-related searches saw the greatest disruption, though all verticals were somewhat impacted.

Adapting to generative search may require a shift in SEO strategies, focusing more on long-form content, expert insights, and multimedia formats.

As Google continues to invest in AI-powered search, the Authoritas study provides an early look at the potential challenges and opportunities ahead.

High Penetration Rate & Industry-Wide Effects

The study analyzed 2,900 brand and product-related keywords across 15 industry verticals and found that Google displays SGE results for 91.4% of all search queries.

The prevalence of SGE results indicates they impact a majority of websites across various industries.

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The research analyzed the typical composition of SGE results. On average, each SGE element contained between 10-11 links sourced from an average of four different domains.

This indicates brands may need to earn multiple links and listings within these AI-curated results to maintain visibility and traffic.

The research also suggests that larger, well-established websites like Quora and Reddit will likely perform better in SGE results than smaller websites and lesser-known brands.

Shifting Dynamics In Organic Search Results

With SGE results occupying the entire first page, websites that currently hold the top positions may experience a significant decrease in traffic and click-through rates.

When a user clicks to expand the SGE element, the study found that, on average, the #1 ranked organic result drops a sizeable 1,255 pixels down the page.

Even if a website ranks number one in organic search, it may effectively be pushed down to the second page due to the prominence of SGE results.

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New Competition From Unexpected Sources

The study revealed that SGE frequently surfaces links and content from websites that didn’t appear in the top organic rankings.

On average, only 20.1% of SGE links exactly matched a URL from the first page of Google search results.

An additional 17.9% of SGE links were from the same domains as page one results but linked to different pages. The remaining 62% of SGE links came from sources outside the top organic results.

Challenges For Brand Term Optimization & Local Search

The study reveals that SGE results for branded terms may include competitors’ websites alongside the brand’s own site, potentially leading to increased competition for brand visibility.

Laurence O’Toole, CEO and founder of Authoritas, states:

“Brands are not immune. These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.”

Additionally, local businesses may face similar challenges, as SGE results could feature competing local brands even when users search for a specific brand in a regional context.

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Methodology & Limitations

To arrive at these insights, Authoritas analyzed a robust dataset of 2,900 search keywords across a spectrum of query types, including specific brand names, brand + generic terms, brand + product names, generic terms, and specific product names. The keywords were distributed across 15 industry verticals.

The study utilized a consistent desktop browser viewport to quantify pixel-based changes in the search results. Authoritas also developed proprietary “alignment scores” to measure the degree of overlap between traditional organic search results and the new SGE links.

While acknowledging some limitations, such as the keyword set needing to be fully representative of each vertical and the still-evolving nature of SGE, Authoritas maintains that the insights hold value in preparing brands for the new realities of an AI-powered search ecosystem.

Why We Care

The findings of the Authoritas study have implications for businesses, marketers, and SEO professionals. As Google’s SGE becomes more prevalent, it could disrupt traditional organic search rankings and traffic patterns.

Brands that have invested heavily in SEO and have achieved top rankings for key terms may find their visibility and click-through rates diminished by the prominence of SGE results.

SGE introduces new competition from unexpected sources, as most SGE links come from domains outside the top 10 organic results. This means businesses may need to compete not only with their traditional rivals but also with a broader range of websites that gain visibility through SGE.

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As Google is a primary source of traffic and leads for many businesses, any changes to its search results can impact visibility, brand awareness, and revenue.

How This Could Help You

While the rise of SGE presents challenges, it also offers opportunities.

Taking into account what we’ve learned from the Authoritas study, here are some actionable takeaways:

  • As SGE favors in-depth, informative content, businesses may benefit from investing in comprehensive, well-researched articles and guides that provide value to users.
  • Incorporating expert quotes, interviews, and authoritative sources within your content could increase the likelihood of being featured in SGE results.
  • Enriching your content with images, videos, and other multimedia elements may help capture the attention of both users and the SGE algorithm.
  • Building a strong brand presence across multiple channels, including social media, industry forums, and relevant websites, can increase your chances of appearing in SGE.
  • Creating a trustworthy brand and managing your online reputation will be crucial, as SGE may feature competitors alongside your website.

Looking Ahead

While the long-term impact of SGE will depend on user adoption and the perceived usefulness of results, this study’s findings serve as a valuable starting point for businesses and SEO professionals.

By proactively addressing the challenges and opportunities SGE presents, you can increase your chances of success in the new search environment.


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