A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The study aims...
John Mueller was asked if the search results are stacked against small sites, creating a situation that gives an advantage to large companies. Mueller acknowledged that...
A penalty from Google is every webmaster’s worst nightmare. But even if you get one, all is not lost. In this post, you will learn the following: Thankfully,...
We know. Bounce rates and marketing analytics can be confusing. What should your bounce rate be? What’s a good bounce rate for your industry? In 2022,...
Pay-per-click (PPC) advertising and search engine optimization (SEO) often end up siloed. This causes friction between teams, questions about attribution, and often self-sabotaging strategies to get...
You may have run across the W3C in your web development and SEO travels. The W3C is the World Wide Web Consortium, and it was founded...
Premiering a video on Facebook allows your business to enter the world of live streaming without the pressure of broadcasting live footage. You get the same...
Podcasts are a great way to keep up with the latest events in SEO. It’s a fast-moving space involving a wide range of activities, which is...
Mobile devices now account for over half of all searches on the web, though desktop reigned supreme throughout much of the internet’s short history. As smartphones...
At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better...