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10 Types of Digital Marketing Channels to Try [in 2022]

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10 Types of Digital Marketing Channels to Try [in 2022]

So you want to put online efforts and go digital for your business. But there are many types of digital marketing channels out there to choose from. Now what?

Your next step is to start your digital marketing efforts. The good news is, there are several types of digital marketing out there for you to check out and try.

The not-so-good news is, you don’t want to use all your energy trying to make all these channels work for you.

How would you decide which type of digital marketing channel is right for your business? Here’s our comprehensive list of digital marketing channels for you to learn, understand, and try:

  1. Organic search
  2. Website and Content
  3. Word of Mouth
  4. Email
  5. Podcast
  6. Social Media
  7. Paid Search
  8. Display Ads
  9. Mobile
  10. Video Marketing
  11. Key Takeaway

1. Organic Search

10 Types of Digital Marketing Channels to Try in 2022
What do you do when you’re curious to know about certain topics? Where do you look for information about a specific product or service? You Google it, right?

One of the highest converting types of digital marketing channels is search engine optimization (SEO). SEO is a process of making your website rank better in search engines than your competitors.

Search engine optimization makes it easier for customers to find you. At present, there are over 99,000 Google searches done per second so it’s best that you make use of it to optimize your website and be visible in organic search.

But how can SEO make your product or service stand out from your competitors? How can you get more traffic to your website and get high conversion rates? Here are some of the SEO techniques you need to know:

  • Keyword research – this is the most fundamental process in SEO. We do this to determine which keyword will help you rank and get more organic traffic for your website.

However, keyword research is not as easy as it seems. If you want to have an in-depth understanding of what it can do for your business, especially if you have a new website, you can read more about it here.

  • Content – your website must have high-quality content. Why? Because not only it will drive readership from your customers, it will also help you stand out.

But how do you drive readership from your customers? It all boils down to your keywords. The more specific and relevant your keywords are to your business, the better.

In addition, when creating content for your website, don’t forget to add your keywords to your metadata. Meta Data provides Google with additional information about your website.

10 Types of Digital Marketing Channels to Try in 2022

Meta Data includes your website’s URL or web address (Uniform Resource Locator), Title Tag, and Meta Description. Meta data lets search engines know what your website is about.

  • Linkbuilding – is another integral task in SEO. The goal of link building is to get links back to your website from either the same website (internal backlinks) or other websites.

Linkbuilding is getting more “referrals” into your website so Google will see you as reputable and authoritative. Links are a huge factor in how Google ranks you. In fact, it makes up your site’s page rank to 42%!

SEO Hacker has an in-depth post on how to build backlinks to your website. You might want to refer to it in case you want to try to do it on your own first.

A quick word though. It may seem easy to build links, but don’t be fooled. Link building won’t give you results overnight. It requires a process that’s painstakingly slow to grow your website’s presence.

The same goes for SEO in general. Not only does SEO takes a huge amount of time, but it also requires immense technical SEO experience to keep up with the search engines’ constant algorithm updates. Google must make these updates to provide its users with a better experience.

Fortunately for business owners, there are SEO and digital marketing services out there that can help. SEO Hacker is an SEO and digital marketing agency that provides the best quality service because of white hat strategies and ethical processes. If you want to know how your website’s searchability is doing, you can try our FREE SEO audit tool here.

2. Website and Content

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An infographic from MineWhat shows that 81% of shoppers do their online research first before they make a purchase.

What does this mean for your business? Your website must not only be visible online, but it must also have high-quality valuable content for your customers.

Your website must have all the important information and credentials your customers need. The website and content have multimedia capabilities so you can add variety to educate, entertain, and persuade your visitors.

Some types of content you might want to create are blogs, videos, infographics, case studies, social media posts, e-books, and many others.

To make website and content work for your business, you will need a content strategy. A content strategy helps you outline and define your business’ identity and purpose.

Once you have outlined your content strategy, your next step is to do content marketing. Content marketing is where you will identify which type of content you will create and promote them to increase your website traffic.

Ultimately, your goal is to solve your customers’ pain points when they visit your website.

3. Word of Mouth

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To me, nothing beats this most powerful type of marketing because it speaks volumes about loyalty and trust. It reflects how we serve our business partners with their digital marketing needs. In fact, I find this to be my favorite marketing strategy! Here’s why.

Nowadays, consumers rely heavily on what other consumers have to say about the brand. Consumers rely less on the brand’s paid advertising.

A study from Invespcro shows that word-of-mouth marketing drives five times more sales than paid media. In addition, consumers are more likely to trust and buy from a brand recommended by family or a friend over a brand employee.

Contrary to what the majority believe, WOM (word-of-mouth) marketing can also be done in the form of online customer reviews.

It’s likely you’ve done word of mouth at some point as well. When you meet with your friends and you can’t help but rave about a great product or service, that’s a word of mouth marketing already!

The key to achieving successful WOM is to create a top-notch experience and service for your customers.

4. Email

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Contrary to what the majority of digital marketers say, email marketing is not dead. When you sign up for any social media channels or websites, what was the first information asked of you? Your email address, right?

Email marketing is still one of the most effective types of digital marketing channels to try. Don’t believe it?

Campaign Monitor shows that 64% of small businesses still use email marketing because it works for them. Not only it is easier than other types of digital marketing channels on the list, but it also offers several opportunities to promote your business.

But, what can you do with email marketing? You can promote your product or services without spending too much on ads! Another reason why email is another great channel is that it lets you build relationships, increase brand loyalty, and gain feedback from your email list.

If you’re going for email marketing, here are some strategies you can apply now:

  • Create catchy but relevant subject lines. It’s a challenge to stand out from the typical email noise out there, so it’s best that you come up with subject lines that are catchy, timely, but not too long to cut your pre-header short.

Be careful not to use clickbait subject lines or you’ll end up in the Spam folder.

  • Make your message more personalized and engaging. Do you still recall a time when you get snail mails from a friend or loved one? Were you excited? Were you looking forward to their next letter?

That’s how your email should read and feel like. Write your emails as if you’re talking to a specific person in mind. Engage your email list by sharing valuable information about your business or asking questions about how you’ve helped them solve their problem.

  • Segment your email list. Keep information relevant to your email subscribers by segmenting your list. It’s best to send different messages to people who clicked, purchased, viewed your product, or were inactive on your list.

Check out our updated comprehensive list of email marketing you can send out to your list.

5. Podcast

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Since its launch in 2004, the demand for audio content has gone through the roof. In fact, 57% of the US population listens to the podcast, and the generation with the highest listener shares is the Millennials.

Statista also predicts that there will be 160 million podcast listeners in 2023. That’s a huge potential to meet where your audiences are.

But why you should look into podcasts? Podcasts are a great channel to interact with your audience. Podcast lets your audience listen to your episodes while they’re on a workout, on a morning commute, or on a coffee break. By doing so, you can be more conversational and show your human side to your audience.

If you want to join the podcast bandwagon but don’t know where to start, you may check out BuzzSprout’s step-by-step guide on how to start a podcast. Also, I host The Leadership Stack Podcast where we empower the world’s future leaders and invite feature like-minded professionals as our guests with our episodes.

6. Social Media

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There are 4.62 billion people who use social media worldwide in 2022, and its purpose has significantly transformed over the years.

What used to be a platform to build personal connections has become something much more functional. Most B2Cs (business to consumer) invest in this digital marketing channel because customers spend most of their time there.

According to Data Reportal, there are 6 social media platforms that claim more than a billion active users per month. For this report, we’ll include Twitter, Facebook Messenger, and LinkedIn for your reference:

  • Facebook – 2.9 billion monthly active users
  • YouTube – 2.56 billion potential advertising reach
  • WhatsApp – at least 2 billion monthly active users
  • Instagram – 1.47 billion potential advertising reach
  • WeChat – 1.26 billion monthly active users
  • TikTok – 1 billion monthly active users
  • Facebook Messenger – 988 million potential advertising reach
  • Twitter – 436 million potential advertising reach
  • LinkedIn – 790.4 million monthly active users

LinkedIn is the most used and effective B2B (business to business) social media channel. In October 2021, LinkedIn has at least 790 million members which makes it a perfect channel to reach out to business-minded individuals.

As for the rest of the social media platforms, observe how some brands use it to interact with their customers in real-time. Your customers can like or comment on your post, which can help you decide which content gets more engagement.

At the same time, most social media platforms have chatboxes or direct messaging that either quickly answer your customers’ concerns or inquire about your product or service.

Social media marketing is very effective since it offers a two-way conversation between the brand and its customers.

The two most powerful trends marketers use when they interact on social media are influencer marketing and short-form video content.

If you want to get started on social media channels but are clueless about how to do it, this definitive guide is for you. We’ve outlined 12 easy-to-follow steps on how you can boost your social media presence.

7. Paid Search

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Another popular word for paid search is search engine marketing (SEM). SEO and SEM aren’t similar in the sense that the goal of the former is to rank in organic search. The goal of paid search or SEM is to increase your website traffic with paid ads. You can make use of this digital marketing channel through Google Ads.

One advantage of paid search is it allows marketers to increase the business’ website traffic by putting a paid ad on top of the search results page. Paid ads are made to appear before the organic results. Look closely and you’ll find there’s an “Ad” label before your searched keyword.

Many digital marketers like paid search because it’s easy for them to create targeted ads. You can easily create ads based on users’ searched keywords and location. It lets you create ads based on your targeted demographics as well.

You can outdo your competitors and step up your game with paid search. If you have a new website and you want to rank for desired keywords in no time, then this digital marketing channel might be for you.

You can either do this on your own or work with a digital marketing agency to save time. Be sure to look for an agency that’ll help you earn numerous times over every click you spend.

8. Display Ads

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Display ads are another great way to attract the attention of your potential leads, increase awareness about your business, and convince your audience to take action.

These ads are usually in the form of image, text, or video ads that entice the audience to click through to a landing page and make a purchase.

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You can tell the difference between a regular personal post on your social media feed and a display ad when you see a gray text that says “promoted” or “sponsored”.

Unlike paid search, display ads aren’t targeted. With this digital marketing channel, you can reach a larger audience with a wider reach.

Ideally, the goal of display ads is to retarget your audience. In the event that customers visit and leave your website and you want them to return, display ads encourage this.

Display ads come in different forms:

  • Banner ads – is a traditional form of a display ad. It usually appears as a banner at the top of the website.
  • Video ads – these ads are usually found on YouTube, Facebook, and Instagram. Video ads allow you to reach and connect with your audience on a personal level by telling engaging stories. The length of your video ads doesn’t matter but be sure to make it light and engaging.
  • Rich media – this ad is video, audio, and clickable engaging elements combined. This ad offers ways to interact with the audience.

9. Mobile

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If you haven’t thought about reaching your potential audience via their smartphones yet, now’s the time to do so.

According to GSMA Intelligence’s latest data, there are now 5.31 billion unique phone users around the world. In addition, unique mobile users are still growing at a rate of 1.8 percent every year.

Furthermore, the rise of voice search on mobile continues. What does this tell you as a business owner?

You have to make yourself visible on mobile devices such as smartphones and tablets. To do this, you may utilize the following mobile marketing strategies:

  • SMS – never underestimate SMS’ (short message service) potential. You can keep your customers updated about your product or if you have any ongoing promotions.
  • Mobile-based app – 80% of mobile users spend more time on different mobile apps, but it doesn’t necessarily mean you have to build your own mobile app.

It’s true that mobile apps are nice to have in businesses. However, you can still promote and create mobile ads that show within third-party mobile apps. Google AdMob lets you create ads not only in mobile apps but also in display ads like rich media, video, and text interstitials.

  • QR codes – QR (Quick Response) codes encourage mobile phone interaction and engagement. It helps businesses provide more information about their product or service to their customers’ mobile devices in a jiffy.

Also, QR codes can be added to brochures, posters, billboards, or any advertising material to provide mobile users with more information about your product or offer.

  • Instant messaging – it’s easy to sign up for WhatsApp, Facebook Messenger, WeChat, and Viber accounts. If you want to get in touch with your audience and respond to them in a flash, instant messaging is the way to go.

10. Video Marketing

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Still on the fence about where to put your online efforts for your business? You should consider video marketing.

Gone are the days when creating videos for your business is just an option. If you want to be relevant, it’s imperative you dive into it! Nowadays, people are more likely to watch video content from a company they support.

What this also means is that video content helps increase your open and conversion rates, improve your ROI and help nurture your relationship with your customers.

A survey conducted by Statista showed that 60% of their respondents watch YouTube multiple times a day. On the other hand, 54% of their respondents engage with TikTok more than twice per day.

So, which type of video content should you create? You can do the following:

  • Instructional or How-To Video – this is one of the best ways to provide your audience information or knowledge about your product and understand how it works.
  • Explainer video – this is perfect for products or services with technical concepts. You may also create animated videos to explain in a simple format how your product or service works.
  • Live video – this video format proves to be the most engaging type. It encourages audiences to interact by asking questions in the comments section in real-time.
  • Brand video – ideal for sharing your brand’s vision and mission, or for showcasing your brand’s products or offer.
  • Testimonial video – the best type of user-generated content ever! You don’t have to put a lot of marketing effort into this because your customers will do the market for you.
  • Product demo video – this is where you showcase your product’s benefits and features. This type of video should be comprehensive to provide the best user experience.

The best digital video channel to start with is YouTube. Not only because it has one of the largest audience reaches, but also because it’s the internet’s second-largest search engine.

YouTube helps you cast a wide net for search traffic, so if you’re not doing YouTube yet, you’re missing out on a lot. If you want to dive deep into how YouTube can help improve your overall presence and improve your SEO, here’s our definitive guide to YouTube SEO.

However, if you want to showcase your creative marketing side and create short-form videos on TikTok, check out our post about TikTok SEO. Here we discussed why TikTok is an ideal venue for product promotions and what Google is doing to make TikTok videos appear in organic search.

Key Takeaway

It is now easier to grow leads and increase sales with so many types of digital marketing channels available. This isn’t to say you should utilize every digital marketing channel discussed here.

This also doesn’t mean you should only focus on one digital marketing channel. In order for any of these channels to work wonders for your business, you need a well-thought-out marketing strategy in place.

I also noticed how omni-channels work wonders for brands nowadays. If you want to stay ahead of the game and keep abreast with your customers’ needs, it’s important to leverage more than one to three marketing channels. Include that in your marketing strategy so you can stay competitive.

 


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Google On Traffic Diversity As A Ranking Factor

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Google answers the question of whether traffic diversity is a ranking factor for SEO

Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to ask if traffic diversity is a ranking factor, prompting SearchLiaison to reiterate that it is not.

What Was Said

The question of whether diversity of traffic was a ranking factor was elicited from a previous tweet in a discussion about whether a site owner should be focusing on off-site promotion.

Here’s the question from the original discussion that was tweeted:

“Can you please tell me if I’m doing right by focusing on my site and content – writing new articles to be found through search – or if I should be focusing on some off-site effort related to building a readership? It’s frustrating to see traffic go down the more effort I put in.”

SearchLiaison split the question into component parts and answered each one. When it came to the part about off-site promotion, SearchLiaison (who is Danny Sullivan), shared from his decades of experience as a journalist and publisher covering technology and search marketing.

I’m going to break down his answer so that it’s clearer what he meant

This is the part from the tweet that talks about off-site activities:

“As to the off-site effort question, I think from what I know from before I worked at Google Search, as well as my time being part of the search ranking team, is that one of the ways to be successful with Google Search is to think beyond it.”

What he is saying here is simple, don’t limit your thinking about what to do with your site to thinking about how to make it appeal to Google.

He next explains that sites that rank tend to be sites that are created to appeal to people.

SearchLiaison continued:

“Great sites with content that people like receive traffic in many ways. People go to them directly. They come via email referrals. They arrive via links from other sites. They get social media mentions.”

What he’s saying there is that you’ll know that you’re appealing to people if people are discussing your site in social media, if people are referring the site in social media and if other sites are citing it with links.

Other ways to know that a site is doing well is when when people engage in the comments section, send emails asking follow up questions, and send emails of thanks and share anecdotes of their success or satisfaction with a product or advice.

Consider this, fast fashion site Shein at one point didn’t rank for their chosen keyword phrases, I know because I checked out of curiosity. But they were at the time virally popular and making huge amounts of sales by gamifying site interaction and engagement, propelling them to become a global brand. A similar strategy propelled Zappos when they pioneered no-questions asked returns and cheerful customer service.

SearchLiaison continued:

“It just means you’re likely building a normal site in the sense that it’s not just intended for Google but instead for people. And that’s what our ranking systems are trying to reward, good content made for people.”

SearchLiaison explicitly said that building sites with diversified content is not a ranking factor.

He added this caveat to his tweet:

“This doesn’t mean you should get a bunch of social mentions, or a bunch of email mentions because these will somehow magically rank you better in Google (they don’t, from how I know things).”

Despite The Caveat…

A journalist tweeted this:

“Earlier this week, @searchliaison told people to diversify their traffic. Naturally, people started questioning whether that meant diversity of traffic was a ranking factor.

So, I asked @iPullRank what he thought.”

SearchLiaison of course answered that he explicitly said it’s not a ranking factor and linked to his original tweet that I quoted above.

He tweeted:

“I mean that’s not exactly what I myself said, but rather repeat all that I’ll just add the link to what I did say:”

The journalist responded:

“I would say this is calling for publishers to diversify their traffic since you’re saying the great sites do it. It’s the right advice to give.”

And SearchLiaison answered:

“It’s the part of “does it matter for rankings” that I was making clear wasn’t what I myself said. Yes, I think that’s a generally good thing, but it’s not the only thing or the magic thing.”

Not Everything Is About Ranking Factors

There is a longstanding practice by some SEOs to parse everything that Google publishes for clues to how Google’s algorithm works. This happened with the Search Quality Raters guidelines. Google is unintentionally complicit because it’s their policy to (in general) not confirm whether or not something is a ranking factor.

This habit of searching for “ranking factors” leads to misinformation. It takes more acuity to read research papers and patents to gain a general understanding of how information retrieval works but it’s more work to try to understand something than skimming a PDF for ranking papers.

The worst approach to understanding search is to invent hypotheses about how Google works and then pore through a document to confirm those guesses (and falling into the confirmation bias trap).

In the end, it may be more helpful to back off of exclusively optimizing for Google and focus at least equally as much in optimizing for people (which includes optimizing for traffic). I know it works because I’ve been doing it for years.

Featured Image by Shutterstock/Asier Romero

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The Complete Guide to Google My Business for Local SEO

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The Complete Guide to Google My Business

What is Google My Business?

Google My Business (GMB) is a free tool that business owners can use to manage their online presence across Google Search and Google Maps.

This profile also puts out important business details, such as address, phone number, and operating hours, making it easily accessible to potential customers. 

Google My Business profile shown on Google MapsGoogle My Business profile shown on Google Maps

When you click on a business listing in the search results it will open a detailed sidebar on the right side of the screen, providing comprehensive information about the business. 

This includes popular times, which show when the business is busiest, a Q&A section where potential users can ask questions and receive responses from the business or other customers, and a photos and videos section that showcases products and services. Customer reviews and ratings are also displayed, which are crucial for building trust and credibility.

Business details on Google My Business profileBusiness details on Google My Business profile

Using Google My Business for Local SEO

Having an optimized Google Business Profile ensures that your business is visible, searchable, and can attract potential customers who are looking for your products and services.

  • Increased reliance on online discovery: More consumers are going online to search and find local businesses, making it crucial to have a GMB listing.
  • Be where your customers are searching: GMB ensures your business information is accurate and visible on Google Search and Maps, helping you stay competitive.
  • Connect with customers digitally: GMB allows customers to connect with your business through various channels, including messaging and reviews.
  • Build your online reputation: GMB makes it easy for customers to leave reviews, which can improve your credibility and trustworthiness.
  • Location targeting: GMB enables location-based targeting, showing your ads to people searching for businesses in your exact location.
  • Measurable results: GMB provides actionable analytics, allowing you to track your performance and optimize your listing.

How to Set Up Google My Business

If you already have a profile and need help claiming, verifying, and/or optimizing it, skip to the next sections.

If you’re creating a new Google My Business profile, here’s a step-by-step guide:

Access or Create your Google AccountAccess or Create your Google Account

Step 1: Access or Create your Google Account:

If you don’t already have a Google account, follow these steps to create one:

  • Visit the Google Account Sign-up Page: Go to the Google Account sign-up page and click on “Create an account.”
  • Enter Your Information: Fill in the required fields, including your name, email address, and password.
  • Verify Your Account: Google will send a verification email to your email address. Click on the link in the email to confirm your account.

Step 2:  Access Google My Business

Business name on Google My BusinessBusiness name on Google My Business

Step 3: Enter Your Business Name and Category

  • Type in your exact business name. Google will suggest existing businesses as you type
  • If your business is not listed, fully type out the name as it appears
  • Search for and select your primary business category

Adding business address to Google My Business profileAdding business address to Google My Business profile

Step 4: Provide Your Business Address

  • If you have a physical location where customers can visit, select “Yes” and enter your address.
  • If you are a service area business without a physical location, select “No” and enter your service area.

Adding contact information to Google My Business profileAdding contact information to Google My Business profile

Step 5: Add Your Contact Information

  • Enter your business phone number and website URL
  • You can also create a free website based on your GMB information

Complete Your ProfileComplete Your Profile

Step 6: Complete Your Profile

To complete your profile, add the following details:

  • Hours of Operation: Enter your business’s operating hours to help customers plan their visits.
  • Services: List the services your business offers to help customers understand what you do.
  • Description: Write a detailed description of your business to help customers understand your offerings.

Now that you know how to set up your Google My Business account, all that’s left is to verify it. 

Verification is essential for you to manage and update business information whenever you need to, and for Google to show your business profile to the right users and for the right search queries. 

If you are someone who wants to claim their business or is currently on the last step of setting up their GMB, this guide will walk you through the verification process to solidify your business’ online credibility and visibility.

How to Verify Google My Business

There are several ways you can verify your business, including:

  • Postcard Verification: Google will send a postcard to your business address with a verification code. Enter the code on your GMB dashboard to verify.
  • Phone Verification: Google will call your business phone number and provide a verification code. Enter the code on your GMB dashboard to verify.
  • Email Verification: If you have a business email address, you can use it to verify your listing.
  • Instant Verification: If you have a Google Analytics account linked to your business, you can use instant verification.

How to Claim & Verify an Existing Google My Business Profile

If your business has an existing Google My Business profile, and you want to claim it, then follow these steps:

Sign in to Google AccountSign in to Google Account

Step 1: Sign in to Google My Business

Access Google My Business: Go to the Google My Business website and sign in with your Google account. If you don’t have a Google account, create one by following the sign-up process.

Search for Your BusinessSearch for Your Business

Step 2: Search for Your Business

Enter your business name in the search bar to find your listing. If your business is already listed, you will see it in the search results.

Request access to existing Google My Business accountRequest access to existing Google My Business account

Step 3: Claim Your Listing

If your business is not already claimed, you will see a “Claim this business” button. Click on this button to start the claiming process.

Editing business information on Google My BusinessEditing business information on Google My Business

Step 4: Complete Your Profile

Once your listing is verified, you can complete your profile by adding essential business information such as:

  • Business Name: Ensure it matches your business name.
  • Address: Enter your business address accurately.
  • Phone Number: Enter your business phone number.
  • Hours of Operation: Specify your business hours.
  • Categories: Choose relevant categories that describe your business.
  • Description: Write a brief description of your business.

Step 5: Manage Your Listing

Regularly check and update your listing to ensure it remains accurate and up-to-date. Respond to customer reviews and use the insights provided by Google Analytics to improve your business.

Unverified Google My Business profileUnverified Google My Business profile

Step 6: Verification 

Verify your business through postcard, email, or phone numbers as stated above. 

Now that you have successfully set up and verified your Google My Business listing, it’s time to optimize it for maximum visibility and effectiveness. By doing this, you can improve your local search rankings, increase customer engagement, and drive more conversions.

How to Optimize Google My Business

Here are the tips that I usually do when I’m optimizing my GMB account: 

    1. Complete Your Profile: Start by ensuring every section applicable to your business is filled out with accurate and up-to-date information. Use your real business name without keyword stuffing to avoid suspension. Ensure your address and phone number are consistent with those on your website and other online directories, and add a link to your website and social media accounts.
    2. Optimize for Keywords: Integrate relevant keywords into your business description, services, and posts. However, avoid stuffing your GMB profile with keywords, as this can appear spammy and reduce readability.
    3. Add Backlinks: Encourage local websites, blogs, and business directories to link to your GMB profile. 
  1. Select Appropriate Categories: Choose the most relevant primary category for your business to help Google understand what your business is about. Additionally, add secondary categories that accurately describe your business’s offerings to capture more relevant search traffic.
  2. Encourage and Manage Reviews: Ask satisfied customers to leave positive reviews on your profile, as reviews significantly influence potential customers. Respond to all reviews, both positive and negative, in a professional and timely manner. Addressing negative feedback shows that you value customer opinions and are willing to improve.
  3. Add High-Quality Photos and Videos: Use high-quality images for your profile and cover photos that represent your business well. Upload additional photos of your products, services, team, and premises. Adding short, engaging videos can give potential customers a virtual tour or highlight key services, enhancing their interest.

By following this comprehensive guide, you have successfully set up, verified, and optimized your GMB profile. Remember to continuously maintain and update your profile to ensure maximum impact and success.

Key Takeaway: 

With more and more people turning to Google for all their needs, creating, verifying, and optimizing your Google My Business profile is a must if you want your business to be found. 

Follow this guide to Google My Business, and you’re going to see increased online presence across Google Search and Google Maps in no time.

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LinkedIn Rolls Out New Newsletter Tools

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LinkedIn Rolls Out New Newsletter Tools

LinkedIn is launching several new features for people who publish newsletters on its platform.

The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers.

More People Publishing Newsletters On LinkedIn

The company says the number of LinkedIn members publishing newsletter articles has increased by 59% over the past year.

Engagement on these creator-hosted newsletters is also up 47%.

With this growing interest, LinkedIn is updating its newsletter tools.

A New Way To View & Comment

One of the main changes is an updated reading experience that displays comments alongside the newsletter articles.

This allows readers to view and participate in discussions more easily while consuming the content.

See an example of the new interface below.

Screenshot from: linkedin.com, June 2024.

Design Your Own Cover Images

You can now use Microsoft’s AI-powered Designer tool to create custom cover images for their newsletters.

The integration provides templates, size options, and suggestions to help design visually appealing covers.

More Subscriber Notifications

LinkedIn is improving the notifications sent to newsletter subscribers to drive more readership.

When a new issue is published, subscribers will receive email alerts and in-app messages. LinkedIn will also prompt your followers to subscribe.

Mention Other Profiles In Articles

You can now embed links to other LinkedIn profiles and pages directly into their newsletter articles.

This lets readers click through and learn more about the individuals or companies mentioned.

In the example below, you can see it’s as easy as adding a link.

1718346362 491 LinkedIn Rolls Out New Newsletter ToolsScreenshot from: linkedin.com, June 2024.

Preview Links Before Publishing

Lastly, LinkedIn allows you to access a staging link that previews the newsletter URL before hitting publish.

This can help you share and distribute their content more effectively.

Why SEJ Cares

As LinkedIn continues to lean into being a publishing platform for creators and thought leaders, updates that enhance the newsletter experience are noteworthy for digital marketers and industry professionals looking to build an audience.

The new tools are part of LinkedIn’s broader effort to court creators publishing original content on its platform amid rising demand for newsletters and knowledge-sharing.

How This Can Help You

If you publish a newsletter on LinkedIn, these new tools can help you design more visually appealing content, grow your subscriber base, interact with your audience through comments, and preview your content before going live.


Featured Image: Tada Images/Shutterstock

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