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Good Core Web Vitals Scores Won’t Improve Indexing

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Good Core Web Vitals Scores Won’t Improve Indexing


Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results.

This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout.

A question is asked regarding Core Web Vitals and whether the scores can impact site quality, therefore affecting how many pages of a site get indexed.

Site quality is directly related to indexing, as Google aims to index high quality content that adds value to the web.

If your site doesn’t meet a certain threshold for quality it could result in your pages getting indexed slowly, or not getting indexed at all.

However, Core Web Vitals scores are ranking factors, not quality factors. So raising the scores won’t have a direct impact on indexing.

Here’s Mueller response.

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Can Core Web Vitals Scores Impact Google Indexing?

Mueller notes that it’s difficult to answer this question without looking at a specific website.

Generally speaking, since Core Web Vitals and Page Experience are not quality factors, they’re not likely to have much of an impact on indexing.

Mueller states:

“I don’t think so. It’s really kind of hard to look at this without looking at a specific website. But, essentially, the Core Web Vitals kind of plays into the Page Experience ranking factor — and that’s more of a ranking factor. That’s not a quality factor.

And in particular, it doesn’t play in with how much we actually crawl and index from the website. In some cases, there is a little bit of a relationship between how fast the page is and how fast we can crawl it, but it doesn’t have to be that way. So that’s something where usually these sides are less connected and not completely tied together.”

Mueller goes on to say that good Core Web Vitals scores won’t always lead to faster crawling either.

In addition to Core Web Vitals and Page Experience factors, there are so many other elements that go into how fast a page loads

“So in particular when it comes to Page Experience, because the time it takes for a page to actually load depends on so many factors — more than just that one request to the server, it can be that maybe you have fonts on this page or maybe you have large images that are pulled in from other sites. All of these things are elements that play into how fast the page loads for a user, but don’t actually map to how fast we can crawl a page.

Obviously, if your server is so slow that any request made to the server kind of takes a couple of sections, then that’s something where I’d say well, your page will be slow and Google’s crawling will be slow just because we can’t crawl as much as we would like. But, for the most part, if you’re talking about some pages are good, and crawling is reasonably fast, then I wouldn’t expect to see a relationship between the Core Web Vitals scores and the crawling and indexing of a website.”

Hear Mueller’s full response in the video below:

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Featured Image: Piscine26/Shutterstock





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Google’s Algorithms Can Understand When Sources Agree On Same Fact

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Google's Algorithms Can Understand When Sources Agree On Same Fact

Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact.

This update to MUM is part of a more significant effort to improve information literacy across the web.

A Google-supported survey conducted by the Poynter Institute finds that 62% of respondents encounter false or misleading information every week.

To help people separate fact from fiction, Google is applying several changes to search results.

Here are the complete details about the updates Google announced today.

Improvements To Google’s MUM Algorithm

With improvements to the MUM algorithm, Google can understand when multiple sources on the web come to a consensus.

What does this mean for search results?

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Google will now fact-check its featured snippets to see if other reputable sources agree with the information.

Pandu Nayak, Google’s Vice President of Search, explains how advancements to the MUM algorithm make this possible:

“Our systems can check snippet callouts (the word or words called out above the featured snippet in a larger font) against other high-quality sources on the web, to see if there’s a general consensus for that callout, even if sources use different words or concepts to describe the same thing. We’ve found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts.”

Further, MUM can help Google more accurately determine when queries are better served without featured snippets.

As a result of this update, Google is reducing the triggering of featured snippets in these cases by 40%.

Helping Searchers Identify Trustworthy Information

Along with the update to MUM, Google is introducing additional features to help searchers find information they can trust.

Expanding ‘About This Result’

Google is expanding the ‘about this result’ feature with more context, such as:

  • How widely a source is circulated
  • Online reviews about the source or company
  • Whether another entity owns the company
  • When Google’s systems can’t find adequate information about a source
Image Credit: Screenshot from blog.google/products/search/information-literacy/, August 2022.

About this result is now available in the Google app and in more languages, including Portuguese (PT), French (FR), Italian (IT), German (DE), Dutch (NL), Spanish (ES), Japanese (JP), and Indonesian (ID).

Content Advisories About Information Gaps

A new advisory in search results will alert users when there’s not enough reliable information available for a particular query.

Google shares an example of a search related to a conspiracy theory triggering the new content advisory:

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Google’s Algorithms Can Understand When Sources Agree On Same FactImage Credit: Screenshot from blog.google/products/search/information-literacy/, August 2022.

Source: Google
Featured Image: Andrii Yalanskyi/Shutterstock

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